The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

* Does your to-do list get longer every day?

* Are you swamped by the urgent but unimportant tasks that don’t move you toward your strategic initiatives?

* Would you like to delegate tasks but been burned by poor performance or untimely output of your subordinates?

Then keep listening because you'll discover how Executives Delegate Without Losing Control. My guest is back for the 13th time to share his incisive insights, pragmatic principles, and entertaining examples. He's a business growth strategist who works with executives to predictably grow their organization through upgraded strategy skills and faster deal making methods. He leads the Executive Strategy Summit, a two day event that busts through the business barriers facing entrepreneurs by teaching you how to think and act like an executive. You've got to check out his past appearances on this show, because each is loaded with solid gold, money making, bacon frying tactics you can use today.

Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives.

Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption & Executive Strategy Skills.

Mark is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, business owner, executive coach, author, professional speaker, video producer, podcaster, blogger, musician, and father of five Millennial children who do not live at home.

Contact Mark On LinkedIn - CLICK HERE

There is a lot you can learn from history. In two different movies I've recently watched ("The Darkest Hour" and "Dunkirk"). I saw the depths of the human condition and formed a clearer understanding and perspective of the people from Great Britain and their struggles at the early stages of World War II. These were both exceptional movies that showed how ordinary people can do extraordinary things!

To find and be in your Zone Of Genius, you have to first understand what that is and what that is not?. We do this by understanding what makes you thrive, and what sucks the energy out of you...

*

Know Your Strengths

* Know Your Weaknesses

* Take Council

* Ask For Help

* Be Alive & Thrive

In this podcast we will not only cover this but also delve into the book "The Big Leap" by Gay Hendricks and his four zones that lead to your Zone Of Genius!

Hank Eder is a PR/Marketing pro with decades of experience, from newspaper reporter/editor to PR & advertising agencies. Currently, he runs a small PR/Marketing business mostly online, at hankeder.com, with clients local to the Asheville, NC area and "virtual clients" in other parts of the country. His course, Self-Propelled Marketing Academy, is helping small business owners become their own publicity experts and gain local media exposure.

Unlike other PR firms, Hank always gives personal attention to his clients. Accounts are never delegated to assistants or apprentices. Hank is available for calls and questions before, during, and after implementation of PR campaigns.

Learn More About Hank's PR Class - CLICK HERE

Recently in the news, there was a discovery in Egypt of a new batch of Mummies. Each of them are 2000 plus year old people who each share a story, but have unique stories of their own. You old content is like a mummy (buried in your blog, podcast, YouTube channel, or whatever?).It can be unearthed again, cleaned up and put on display for all the world to see with a new sense of amazement.

All you have to do is give it a touch up, or a complete rewrite (depending on how old it is and out of date SOME of the content or links may be). You can do this is 5 easy steps...

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Read It

* Copy It

* Edit It

* Fresh Coat OF Paint

* Use It

In this podcast we will explore how you can reuse and restore your gently used content and turn it into a shiny new way to market and attract new and current customers!

Ben has spent most of the past 15 years of his life being a dual-career music pastor and indie-folk singer/songwriter. A few years ago his world view seemed to be expanding beyond the boxes that “church” could contain. So, in order to creatively explore beyond the walls of his past, he moved from Illinois to California and began the next chapter of his career.

Ben’s unique and human approach have taken shape in some innovative ways, including Guided Concert experiences, album art / music Coaster Downloads, and Mantrasongs. Ben is constantly exploring more innovative ways to engage our culture in a manner that allows them to breathe and arrive in the here and now.

THE WAY UP

The Way Up is his 5th full length studio album, and marks the first of this new chapter of his artistry. It documents the past several years of internal shifts for him... the breakdown of the “up-and-to-the-right” thinking that dominates our culture, his own spiritual de-and re-construction, and the awakening to the connectivity of all things.It’s easily the most personal batch of song she’s ever written, born out of fear and failure and loss and joy. He took the time necessary to let the songs grow, evolve and marinate.And, the interesting contrasts and textures that have emerged: light/dark, acoustic/electronic, up/down make for a dynamic and highly personal listening experience.

Learn More About Ben And His Music - CLICK HERE

We live a society that equates time with money. Time is a resource that can be sold, but that make it a commodity. It can be negotiated and people can always buy your time from somebody for less (even if what you do may or may not have more value).

What would or could happen to your business if you stopped equating money to time, and started trading money for value?.

Although value is in the eye of the beholder (the business or consumer), it's also can be quantified by creating a different vision that does not rely on hours for dollars. I can be envisioned as...

*

Outcomes

* Return on an Investment

* Time or Money Saved or Gained

In this podcast we will explore how you can start to build your business(and ultimately your client's satisfaction) by changing the perception of what you are selling and how it can have a higher perceived value than commoditized time!

Yifat Cohen is the architect behind generating a quarter of a million dollar ($250,000) in just 10 days with live shows.

A Growth Hacker specializing in community building, gamifying live engagements and cultivating brand evangelists.

Yifat is that Geek Google flies around to its many offices around the world, freelance style,

to speak about products they’ve let HER and a select few others both test and train for way

before everybody else.

* She’s that Geek who makes you a quarter of a million dollars in just 10 days.

* That scores 80% retention on an hour and a half hangout. (Indeed)

* That gets you 2,740 views in 3 minutes flat.

* Over 30,000 clicks in just two weeks…

* And more than quadruple the comments and shares of Gary Vaynerchuk and Guy

Kawasaki combined!

Yifat understands that you don't want more leads, you want more conversions. By applying her Viral Connectivity system, Yifat helps multimillion dollar companies with over 50,000 contacts in their database add an additional 10%-20% profit to their bottomline without paying for new leads.

The Viral Connectivity system amplifies the customer experience by getting you face to face with known names in your industry and leveraging their audience and reputation, while at the same time boosting your brand, your authority and your sales, all with minimum time investment and no learning curves.

Learn More About Yifat And Her Company - CLICK HERE

I always say that "Relationships Are The Currency Of Business!", and this is the foundation of how and why marketing works. It takes time to lead people through a journey from awareness to big ticket clients, Some people claim they can circumvent steps and you can just go from one to the other, but I have not found that to be true?

Trust has to be earned, especially when  expecting people to be willing to risk their jobs or their business on your and your products and services.They need to be nurtured and brought through a series of steps that builds awareness, confidence, trust, and ultimately joining forces through...

* What IS Social Media?

* The Marketing Trifecta

* The Ponzi Scheme (Really it's a sales funnel)

In this episode, we will discuss how all of these integrate into a system that helps you build multiple streams of income, while building towards larger long term clients! All of this, over some BACON, and eggs!

Scott Hodge is the Lead Pastor of The Orchard Community, an eclectic spiritual community of artists, innovators, dreamers and thinkers helping people become who they’ve been created them to be. Scott is also the founder of Society 57, a 7-day a week social space set to open this October in beautiful downtown Aurora, Illinois. Society 57 will feature an innovative and speciality coffeehouse, a beautiful river front event space and more. Learn more about Scott, The Orchard and Society 57 here:

Scott Hodge @scotthodge (IG & Twitter)

http://facebook.com/scotthodge

Check Out The Orchard Community Church - CLICK HERE Check Out Society 57 in Aurora IL - CLICK HERE

Most businesses are busy trying to create customers for life. But in some cases, It makes more sense to make you and your services become obsolete to customers. This is especially true if you are in the coaching, medical, or legal fields!

Customers come to you with a problem, and it's your job to fix it. You are not trying to lose the customer, but you may have a beginning, middle and end to what you provide. They may need your training wheels, but at some point they will have to roll down the road all by themselves!

It does not mean that they won't come back or refer you because of your awesomeness, but sometimes, clients can feel hesitant to purchase. They need to know what to expect and it's your job to explain...

* They Don’t Need You For Life

* How-To Understand The Immediate Value

* Clearly Communicate Realistic Expectations

In this episode, we will discuss that you may be able to sell more by convincing the client to take off the training wheels and you are ready, willing and able to set them in motion on their own!