The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Shawn Finder has always been an entrepreneur at heart. At age 24, Shawn entered the entrepreneurial world after competing as one of Canada's top-ranked tennis players. He started out importing packaging from the Orient and selling to top retailers in North America. However, knowing he always loved selling and list building, he founded ExchangeLeads in 2013 which helps his company build quality lists for outreaching new prospects. This was followed by his new venture Autoklose in 2017 that combines both sales engagement and list building all-in-one platform

Get the Autoklose FREE Sales Ebook - CLICK HERE

Did you know that approximately 8 million metric tonnes of waste plastic that enters the Earth's ocean every year? Sometimes it feels that way on the internet as well?

* 1,209,600 new data producing social media users each day.

* 682 million tweets per day!

* More than 4 million hours of content uploaded to Youtube every day, with users watching 5.97 billion hours of Youtube videos each day.

* 67,305,600 Instagram posts uploaded each day

* There are over 2 billion monthly active facebook users, compared to 1.44 billion at the start of 2015 and 1.65 at the start of 2016.

* Facebook has 1.58 billion daily active users on average as of Q2 2019

* 4.3 BILLION Facebook messages posted daily!

* 5.76 BILLION Facebook likes every day.

Source - https://blog.microfocus.com/how-much-data-is-created-on-the-internet-each-day/

In this podcast, we will discuss how you can utilize your own recycled content, to generate new traffic to your website, create new sales, and save the internet from being clogged up with waste materials that get read, listened to, or watched just once... and then thrown away!

BONUS Article - The Decomposition of Waste in Landfills: A Story of Time and Materials

Jackson Price is a senior Creative Director with over 25 years of experience across a variety of business sectors. Clients include the Fortune 100, ad agencies, design studios, universities, government agencies, small businesses, and professional athletes. He is currently the Director of Creative Services for Iowa State University Athletics.

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Jacson believes great design marries aesthetics and strategy. It takes both working together to tell a compelling story. Why sweat the details over crafting the perfect marketing message and then not invest in the design that visually completes it? Great design completes your brand message by visually backing up the story you’re crafting for current and potential clients, making it easier for them to trust you.

Check Out Jackson's Work - CLICK HERE

In 1986, "Back To The Future II" predicted what life would be like in 2015. They got a lot of things right, and some of them wrong, but it also missed a few KEY things while predicting the future...

* The Internet

* Mobile Phones

* People Would Still Be Reading Newspapers!

The theme song was written by Huey Lewis and the News ("The Power Of Love"), but they had another hit song called "It's Hip To Be Square." That is especially true on the internet today when it comes to social posting.

Posting images to social media can be confusing. There is no rhyme or reason to posting sizes and display sizes when you post links with graphics to Facebook, Twitter, LinkedIn, or Instagram. Although they all can use JPEG or PNG files (for the most part) the sizes and aspect ratios are all over the place? Is there an optimum way to create one graphic in one size that will work for all platforms? The short answer is YES!

In this episode, I will give you some basic knowledge about graphics technology basics, and I will also dig into what sizes are used on the most popular social media platforms.

SproutSocial's "Always Up-to-Date Guide to Social Media Image Sizes" - CLICK HERE

British author, piano player, international racing driver and business coach Jonny Cooper is the founder of www.JonnyHatesMarketing.com.

Since growing a business to 8-figures and exiting, Jonny’s been supporting coaches, trainers, therapists and consultants who are serious about building their thriving practice, changing the world and enjoying a life of effortless abundance.

His Client Attraction Blueprint programme is filled with eager students every month and he’s closing in on his mission to impact the lives of 1,000,000 professionals by 2025.

Jonny’s Three Pillars of Effortless Marketing provides a template for universal success and growth to any aspiring coaches and therapists, and he’s passionate about increasing the average income across the profession.

He’s also the voice behind the legendary Jonny Hates Marketing Facebook Group, and swears that he really, really does hate marketing.

Check Out Jonny's Facebook Group - CLICK HERE

Have you ever gone to a networking event and ask someone "What do you do?" only to regret it. Sometimes we ask people what time it is and they want to tell us how to build a watch?

When we get shipments, they often ship the contents using packing peanuts. These are used to surround the content to protect them from breaking. A lot of times people do the same thing with their communications. They use additional words or statements to build up or protect their branding and messages.

LinkedIn allows you only 120 characters to tell people what you do in a headline. A well-crafted headline uses 20-24 words to feature these three things...

*

Who You Work With

*

What Problem You Solve

*

How You Do It

In this episode, we will explore how to avoid using packing peanut words and phases to effectively get your messages across in a clear and concise way. This will help you get your messages heard in this short attention span theater world!

David Garfinkel is author of "Breakthrough Copywriting" and known among insiders as "The World's Greatest Copywriting Coach." He's worked with direct-marketing-oriented business owners in dozens of industries, and is currently a copywriting consultant to the largest direct-response-driven business in America, Agora Financial. He's also host of the Copywriters Podcast, and a big fan of bacon for breakfast.

David is also a podcaster with his weekly show - The Copywriter's Podcast - CLICK HERE

Check Out David's Book - "Breakthrough Copywriting" - CLICK HERE

As seen on GroovyHistory.com

When I was a kid... I remember getting excited every day for a program on TV. You may (or may not be ) old enough to remember a kids TV show called "Romper Room". In this show, they taught life lessons and today I want to share how that has affected my ideas around content marketing today.

At the end of the show, the host (Miss Mary, or Nancy, or so on), would pull out her "Magic Mirror" a hand mirror with the mirror removed so you could see her face through the TV camera. She would say... "I can see Cathy and Jesse and Julie and Jimmy and Kelly and Billie and Bobby and Jenny and Mark" and so on. I would watch every day hoping she would say "I see Brian!"

Our customers are looking for their questions to be answered and have their name called out, and you can do this through five easy steps...

* Talk To Your Perfect Clients

* Make Them Feel Wanted

* Let Them Know You Hear Them

* Call Them By Name

* Make Them Come and Watch Again

In this episode, we will discuss how you can use your content marketing message as your own "Magic Mirror" to make your customers feel as special as the kids in Romer Room land!

Phil Gerbyshak is a Sales trainer, a social media pioneer and a techno whiz kid who got his start delivering email by hand in the Navy.

He’s the host of the show Conversations with Phil and is the co-host of the longest running social media marketing talk show #SocialChatter with Christian Karasiewicz.

When he’s not doing live video you can find Phil training salespeople how to sell more by creating more valuable relationships with their prospects and customers by injecting the sales process with social media and technology.

When he’s not working, you can find Phil listening to podcasts and reading the latest business books to stay ahead of his competition, playing pinball, or walking on one of Florida’s gulf shore beaches near Tampa, Florida.

Learn More About Phil - CLICK HERE

Why is it better to build a pile of needles versus finding a needle in a haystack? Because the needles are what you use to sow (sew) new business. Yet still, people spend way more time trying to find that needle.

Advertising is typically putting your message out to a large audience and hopes it attracts the right customers at the right time. Marketers try the same concept with email lists. They collect names, but are they the right names and emails at the right time?

The difference is a pile of needles is a group of very targeted customers or influencers who help you focus on getting to your goals faster and better.

Busy business people like contractors, don't have the time to build relationships like full-time salespeople, but through finding and working with influencers, they can amplify their messages if they simply invest time in specific relationships!

Time to stitch together some new business? In this episode, we will explore how you can build a pile of needles simply by asking yourself some key questions!