The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Pat Helmers is an international business consultant and technology startup coach. He is the author of the Selling With Confidence sales system and host of the award winning Sales Babble sales podcast. Pat has been in the tech world his entire professional career.

Pat started his career as a software engineer for Bell Laboratories. It was there he became an inventor in GSM wireless technologies, earning two patents. He leveraged his expertise and became a trainer for emerging software Object Oriented methodologies, training 1000s of engineers in the USA and Europe. He was promoted and managed various training groups and a technology adoption organization promoting technology transfer.

He then entered the software start-up arena, pursuing a career in business development for software startups, enrolling and selling early adopters on new technologies. Eventually Pat was promoted to the Vice President of Sales for an enterprise SaaS start-up, building from scratch an inside and outside sales team that generated 8 figure revenues.

Still having the start-up bug, Pat created the Sales Babble brand with the Sales Babble Podcast. Sales Babble was created to stop the babble on the myth that you must be pushy to be successful in sales. He believes anyone can become skilled in sales if they adopt an attitude of “helping” clients and adding “value” to their lives and businesses. From the sales podcast sprung his consulting and coaching practice as well as authoring the Selling With Confidence sales system. Today Pat is an business consultant focusing on technology startups and podcast production services.

Pat enjoys golf, bicycling, history, and world travel. He is an avid father, husband and loyal friend.

Listen To The Ssles Babble Podcast - CLICK HERE

Have you ever been to a website or email and said to yourself, "Man... they really like themselves"? Companies and brands are so busy trying to convince you that they are the best option for you, they just "We-We" all over themselves.

You have to put your customer's feeling and needs ahead of your when it comes to content marketing. You have to make the customer the hero is part of role of successful content marketing...

* WIIAM vs WIIFM

* Tap Into An Emotion

* Do You REALLY Care?

* Been There... Done That

* Get Them To Say "YES!"

In this episode, we will discuss how and why you need to help the customer imagine themselves as the hero and the winner by reading, listening, or watching your content!

Janis Pettit is a best selling author, speaker, and serial entrepreneur. After some years working as a New York stage and TV actor/singer, and cable business talk show host, she built 4 businesses from start-up to success. Since 2002 she’s helped hundreds of entrepreneurs, small company CEO’s, experts and consultants worldwide to be seen, be heard and build a bold, lucrative business that makes an impact and adds thousands in revenues.

Visit Janis's Website - The 10X Zone - CLICK HERE

One of the inherent problems with social media is other people just don't get it...

Social: of or relating to human society, the interaction of the individual and the group, or the welfare of human beings as members of society

Media: a medium of cultivation, conveyance, or expression

Nowhere in those two definitions does it say connecting with someone online and immediately jumping on messenger to sell them something from someone they don't know, and probably  something they don't want or would ever need.

Yet that's what happens all the time. It's called "Connect & Pitch". And, that one of the major reasons people don't like or spend much time on LinkedIn and other social media platforms.

In this podcast we will examine two bacon knowledge bombs I often share with my presentations.

*

When you contact a prospect… You are a Salesperson. When a prospect contacts you… You are THE Expert!

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I would rather spend 10 minutes with 10 people who already know me… than 10 seconds with 10,000 people who don’t!

The goal is to get people to know, like, and trust you. Not so you can sell them something, but they call you when they need something and they view you as the expert!

Brian E. Kinghorn, Ph.D. is an assistant professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from teaching, social media in education, and the psychology of social media. He also presents inquiry-based science assemblies at elementary schools with Junior Science World, a company he founded in 2009. He and his wife Leah are the parents of 8 children.

Visit Brians Psychology Of Social Media Facebook Group

Visit Brian Kinghorn's Website

Welcome to Episode 500!

This has been a journey of 250 weeks, just 10 (or 2x5) weeks short of 5 years.

In Numerology "The number 5 usually indicates someone who is full of energy (but unable to channel it responsibly)." I humbly disagree with that last point.

"This number brings adaptability, independence of thought and action, and an unwillingness to (completely) conform. The number 5 can be used to increase versatility and independence, but people must guard against an overwhelming desire for change (so as to not be consumed by variation and, thus, unable to maintain happiness without it)."

This podcast was never scheduled when I started. I was not sure if it would make it to episode 5, or 50, but never imagined I would be doing it for 600 and beyond.  It goes LIVE on 9-9-19 (which in its self is kind of ironic?

In Numerology - "9 is wisdom and responsibility, and the ultimate goal of the number 9 is to serve humanity. ... Number 9 learns selflessness and compassion. People with the 9 energy work without motive and their purpose is for the greatest good of all. They have a protective energy and they have great power and love in their soul.

I think the numbers 5 and 9 are really a representation of the almost 200 guest experts who unselfishly graced us with their time, insights and wisdom. Please go back and read that last paragraph and think about how that applies to each (or your favorite) of the guest experts who have graciously appeared on my podcast.

The final number I want to explore is 1. No Numerology here... you... that one listener is the reason I keep doing this. I hear time and again how this podcast has helped and that is the #1 reason I do this, IT IS ABOUT YOU and... I appreciate your time, attention, and support over the last 5 years more than you will ever know!

This episode is a compilation of the 21 past guests who reached out to share their thoughts, stories and congratulations. I hope you enjoy this as much as I did recording and editing it together!

Special Guests:

* Brad Banyas - Episodes 421 & 433

* Kathleen Gage - Episodes 35 & 287

* David Garfinkel - Episodes 235 & 237 & 489

* Phil Gerbyshak - Episodes 201 & 487

* Connie Regan Green - Episode 13

* Jeff Herring - Episodes 17 &

As the CEO and chief architect of NAMS (the Novice to Advanced Marketing System), David Perdew has used all his skills as a journalist, consultant and entrepreneur to build one of the most successful and fastest growing business training workshops available today at http://NextNAMS.com and it’s supporting membership site at http://MyNAMS.com.

The Novice to Advanced Marketing System is a step-by-step tutorial system focusing on Team, Training Tools to help novice to advanced business people become even more successful.

After 17 years in the newspaper business as a journalist, editor and publisher, David created and sold a successful stock photo agency to a British company with more than 150 photographers and 300,000 images.

For the past 20 years, he’s managed a few of the largest telecom ecommerce mergers as a telecom merger project specialist. One of his last consulting projects was building and implementing a $30 million project management office for the largest wireless company in America.

He took a year off in 2003 to personally build a 2200 square foot log cabin in north Alabama where he and his wife and two dogs and a cat live on 95 acres of forest with four streams and 60-foot waterfall.

Learn More about David & NAMS - CLICK HERE

Reinvention often means scrapping everything and starting from scratch, or trying to take something that someone has already created, and trying to do it better (the better mouse trap). Starting from scratch takes a lot of time and resources. But, sometimes it's worth it.

For example take Apple and how they went from a company that makes and sells computers, to a company that delivers content (music, movies, games, and apps) to a variety devices (iPods, iPhones, Apple Watch, Apple TV, and licenses that to cars, speakers and more!

Pivoting is a "structured course correction designed to test a new fundamental hypothesis about the product, strategy, and engine of growth. Think of a basketball player that stops and can pivot 360° to send the ball moving in a different direction.

Groupon went from an advocacy business to a company that crowdsources coupons to drive traffic to businesses. It pivoted off of crowdsourcing to become a company that was valued at $1.35 billion (at one time).

In this episode, we will discuss how I have learned to keep what’s working, and remove what's not, that build on that. Pivoting can help you grow bigger and faster than reinvention when it makes sense, but as Kenny Rogers said the the song The Gambler... "You've got to know when to hold 'em... Know when to fold 'em!"

One business coach has forged his approach to helping entrepreneurs and business executives by using a monumental personal failure and eventual redemption to help get others where they need to go to find their personal success and fulfillment.

At just 18 years old, Miha Matlievski, a Slovenian high school dropout, dreamed of becoming a successful entrepreneur. And he pursued it with a passion, putting in 12 years of hard work that resulted in four successful businesses and a personal net worth of $15M. 

But in December 2009, an unexpected call from his bank, which had decided to foreclose on his real estate investments, brought his world crashing down around him. That one negative event instigated an avalanche of ruin for him and his businesses, resulting in his four, once-successful companies going bankrupt.

Embracing that previous failure, Miha began to climb out of his rut and take charge of his own life once again. In 2014, he created a new startup, generating eight figures in less than a year. Many publications in Slovenia approached him and his story went viral.

Since Miha’s “resurrection,” he has been known as The Fail Coach. In that capacity, he helps entrepreneurs around the world embrace and have a healthy relationship with failure with the goal of reaching a higher level of success.

clients, making it easier for them to trust you.

Check Out Miha's Offering - CLICK HERE

There are two kinds of people in this world - People who get up in the morning and say, "Good Morning God", and those who say "Good God... It’s Morning?" Are you seeing life through the lens of "If I could only?" or are you living with an "Attitude of Gratitude?"

While having a coffee with my friend and mentor Al Ritter (the author of the "100/0 Principle"), he told me a story about his daughter Ashley that really moved me and got me thinking? "How could my life be better with and Attitude of Gratitude?" Here are the five things I came up with...

* Work With What You Have

* Continue To Learn

* Embrace Failure

* Don’t Quit Too Early

* What Gets Measured Gets Done

In this episode, I will paraphrase Al's story about Ashley, and offer you quotes, thoughts, and some tips about how changing your attitude, can greatly improve your life... and your business!