The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives.

Mark’s authored many books including his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption & Executive Strategy Skills.

Mark is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, business owner, executive coach, author, professional speaker, video producer, podcaster, blogger, musician, and father of five Millennial children who do not live at home.

Here is what is happening today in business:

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You can now work from anywhere (most people in the service business)?

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Your customers may have a new job (now or soon)?

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You need to stay in contact with them!

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Use the 10-10-10 strategy.

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Is your competition ready to serve that customer?

Contact Mark On LinkedIn - CLICK HERE

It's hard to believe it's been 7 years since I started writing my first book. At that time I created a website to promote it. Since then I have added 3 more books but never really looked at the website as a whole.

Although the principles of the materials in the books has not changed much, the way I need to frame them to entice a new audience has. The messages I was presenting had become stale and disconnected from the present.

There has been a lot of change over the years and lately, change has gone into hyperdrive. We have less and less time to get attention in this short attention span theater. Our culture has drastically changed over the last 4 years, and more recently our circumstances have changed in the last 4 months!

Marketing through a step-by-step process creates a system that is consistent, actionable, and measurable:

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Know Your Avatar (Your Perfect Customer)

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Make Your Listener Or Reader The Hero Of your Story

* Show Empathy (People don't care how much you know until they know how much you care)

In this episode, we will dig deeper into steps you can take to make sure you are taking aim, and hitting that moving target of your audience's attention!

Jeffrey Hayzlett is a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV, and business podcast host of All Business with Jeffrey Hayzletton C-Suite Radio. He is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most trusted network of C-Suite leaders. Hayzlett is a well-traveled public speaker, the author of four bestselling business books, The Mirror Test,  Running the Gauntlet, Think Big, Act Bigger: The Rewards of Being Relentless. and The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures. Hayzlett is one of the most compelling figures in business today and Hall of Fame keynote speaker.

Jeffrey is a leading business expert, cited in Forbes, SUCCESS, Mashable, Marketing Week and Chief Executive, among many others. He shares his executive insight and commentary on television networks like Bloomberg, MSNBC, Fox Business, and C-Suite TV. Hayzlett is a former Bloomberg contributing editor and primetime host, and has appeared as a guest celebrity judge on NBC’s Celebrity Apprentice with Donald Trump for three seasons. He is a turnaround architect of the highest order, a maverick marketer and C-Suite executive who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance, and brand building.

LEARN MORE About Jeffrey's New Book "The Hero Factor" - CLICK HERE!

I love puzzles. My favorite is a word puzzle where you have to take jumbled letters and create the right word based on a clue.

Marketing and sales are justifiably interconnected. There are a series of dots that you should be connecting. Each of those dots is a step that leads from one predefined specific marketing activity to another and ultimately to closed sales.

Just like with kids 'Connect The Dots' puzzles, each dot has to be done in the right order in order to create a clear picture. The same goes for your marketing activity. Each has a purpose and should be done in order.

Marketing through a step-by-step process creates a system that is consistent, actionable, and measurable:

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Measurable Steps

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Creating Real In-Person Conversations

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Create A Measurable Percentage Of Income Through Sales

In this episode, we will discuss each of these processes can have a long-lasting and measurable effect on generating new and sustainable sales!

Struggle with creating content? Jeff Herring provides tools, templates, software, and strategies to make content creation easy! No experience necessary.

Jeff Herring AKA The Content Marketing Guy is an internet marketer specializing in article marketing, teaching internet marketers, authors, speakers and self-employed professionals to write and market articles for more prospects, publicity and profits, and to create multiple streams of income with their content.

Jeff began as a marriage and family therapist, with a thriving practice for over 25 years… He began writing a weekly syndicated column and found that he became the “Therapist in the Paper” and grew his private therapy practice into a thriving business, with people and groups on his waiting list and filling the practices of his colleagues with the overflow. Afterlife happened and Jeff found himself divorced, his children have moved away from Florida to Georgia so Jeff moved to Georgia as soon as possible and in addition to some long-distance therapy clients, he began teaching other people how to quickly and easily create content to promote their businesses. When the internet took off, he found the same type of articles from his syndicated column worked wonders for bringing targeted traffic to his (and his client’s) websites. And the Content Marketing Guy was born…

Jeff’s students and clients discover how to write more articles in less time, get their information in front of more eyes in as many consumable forms as possible, create a massive web presence, build a highly qualified and highly responsive list, and create multiple information products to build their information empire with their content.

When Jeff turned his content marketing expertise on the internet, he created a flood of traffic to his web sites that he could not stop if he wanted to, and he doesn’t want to. He is perhaps the most prolific Content Marketing expert in the world, practicing what he preaches with well over 1.5 Million article views online. See some of Jeff Herring’s articles here.

WATCH Medium Training Webinar Replay - CLICK HERE Get Jeffs' 21 Fresh Content Ideas - CLICK HERE

Not so long ago, business, as usual, has come to an abrupt halt. In some cases, it has changed in scope and feel, while others have had a complete shutdown.

Many people are scrambling to figure out how to grow or rebuild their businesses, but I would like to offer you some hope. Now is a great time to use the 100/0 Principle. This has proven it's worth in my business for years and I know it can work for you also.

"Give 100% Of Yourself… 100% Of The Time… Expect Nothing In Return… And Watch What Happens?" - Al Ritter

My friend Al Ritter outlined four key steps that you could and should use to make the most of this relationship-building philosophy:

* What Can You Do?

* Expect Nothing In Return

* Don't Personalize The Outcome

* Be Persistent

In this episode, we will discuss how you can use the 100/0 Principle to start building great relationships today... that can help build great business opportunities for the future!

Get Als' Book - The 100/0 Principle - CLICK HERE

Nancy L. Kazdan, Founder & CEO, Market Share International is widely regarded by her clients as the leader in advising, coaching and training people from professional services organizations, financial institutions and technology firms in strategic marketing skills, presentation skills, conversational selling techniques and sales process reengineering. She helps her clients to dissect and improve every aspect of their verbal, electronic and written communication.  She is known to rapidly increase measurable bottom line results with individuals and teams by shortening the sales communication supply chain.

Select clients include Aconex Technology, Ernst & Young, Colliers Jardine, Deutsche Asset Management, Russell Investment Group and Credit Suisse.

Nancy leverages extensive institutional and alternative investment and organizational experience building, enabling, leading, managing and increasing sales team effectiveness. Rapidly achieving quantifiable bottom line results. Client revenue highlights:

coached International Private Equity Business Development Manager to target a new market resulting in new business of $20M in six months

advised 17 startups to present their value proposition, strategy and accomplishments to raise capital with investors

architected 300% increase in Request for Proposal (RFP) wins in six months

exceeded $1B Assets Under Management (AUM) with wholesalers/inside sales teams

project Managed a turnaround for a European Investment Bank resulting in $39.8M increase in sales in six (6) weeks

increased sales of $390M credit opportunities fund in eight (8) weeks

developed customized sales processes, increased sales by $140M over seven (7) months

U.S. born and Silicon Valley raised, Nancy received her BS from the University of California, East Bay. She has certifications in Cognitive Behavioral Coaching and Sales Behavioral Preference Assessments, post-graduate courses in Organizational Development, Transformational Leadership and Strategic Market Management. She has been a guest  lecturer  in  Sydney, Australia at the Graduate School of Management and worked internationally in Jakarta, Hong Kong and Singapore.

She is frequently called upon as a presenter, panelist and mentor for industry forums and conferences by Bloomberg, Investment Management Institute, Thomson Reuters Financial and the Silicon Valley Business Journal.

Visit Nancys' Website

I have to admit it, I have become bored lately. It's not from a lack of work to do? It was because the work I was accomplishing was becoming redundant.

Have you ever heard the acronym F.O.C.U.S? It stands for Follow One Course Until Successful. Sometimes you have to take a break or create a diversion and switch gears. This past weekend I was so bored that I actually organized our Tupperware drawer, but that did nothing for my business.

Then I found a way to get single projects done and then combine them into a system that will help me promote to new businesses moving forward:

* Awareness Graphics

* Checklists

* Videos

In this episode, we will look at how you can break the monotony by taking it one project at a time and help you stay focused to achieve success by accomplishing a productive goal!

Brian E. Kinghorn, Ph.D. is an assistant professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media.

His writing and research interests include learning from teaching, social media in education, and the psychology of social media. He also presents inquiry-based science assemblies at elementary schools with Junior Science World, a company he founded in 2009. He and his wife Leah are the parents of 8 children.

Brian is also the director of the National Youth Science Camp and the licensee and lead organizer of TEDxMarshallU.

Visit Brian Kinghorn's Website

If you have listened to this podcast for a while you probably know that I love golf. The good news in Illinois is that they are opening up golf courses soon, but there are still a lot of questions that have to be answered about how?.

During the course of any given week, people ask me a lot of questions, but I have been less than vigilant about capturing those. I created a simple fix for that. I created a worksheet that I keep on my desk and I try to capture the top 5 questions I get asked.

By having that sheet on my desk, it keeps reminding me to capture those questions, and then write down brief answers to them. What that has done is given me great content ideas that I can share in my weekly or daily blogs, podcasts, and social posts.

Here is the list of questions that I was asked just this last week:

* Should I mention that virus?

* What platforms are hot right now?

* How do I stay motivated?

* How often should I post content?

* Are podcasts good for marketing?

In this episode, I will answer these questions for you and we will explore you can capture the top questions your clients are asking you. As a BONUS, I will give you a FREE worksheet to capture great questions - Click below!.

Download My Free Question & Answer Worksheet - Click Here!