The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Nancy is a networking and social confidence coach with a background in contract law, dispute resolution, and NLP. She helps her clients build and re-build social and professional networks after major life changes like professional advancement, relocation, and (self)discovery.

Nancy is an avid dahlia grower, photographer, and master sourdough bread maker. She also enjoys hiking, kayaking, and horseback riding. She lives in Memphis, TN with her husband, a chemical engineer, and 2 perfect terriers.

Favorite quote: "It IS who you know."

Check Out Nancy's Podcast - "Friends On Hand" - Click Here

Great marketing communication systems can work, but most of them only work when you feed the right message, to the right audience, at the right time.

Some industries such as health and finance have limitations and restrictions due to compliance and regulations. It's like going to a knife fight with both hands tied behind your back. But you probably have an easier time of it.

Your goal should be to get people's attention to make them interested enough to continue engaging with your content and hopefully take action to contact or buy from you. There are a few different techniques you can use to stand out from the crowd:

* Create a disruptive message

* Ask a deep and probing question

* Use a magical metaphor

In this episode, we will do more than put perfume or lipstick on a pig... we will serve you up some content marketing BACON. I might even call you stupid and hopefully, you will like it?

After finding the courage to say "bye-bye" to her corporate marketing career, Kathy Goughenour built a 6-figure virtual assistant business from her tiny house in the middle of a forest.

Today, she teaches professional women how to create their own work-at-home VA businesses so they can enjoy the freedom, flexibility and financial security they desire and deserve. Kathy also offers free VA Matchmaking sessions to business owners interested in working with Expert VAs. Kathy and her Expert VA Training program have been mentioned in The Huffington Post, Good Housekeeping, All You, and The Wealthy Freelancer. For more information, visit www.expertvatraining.com

Get Your FREE Virtual Assistant Match Making Session - CLICK HERE!

In today's uncertain environment, there are many opportunities for people to take advantage of you and your business.

Fake calls are on the rise. Scam and spam snail mail and email are more prevalent than ever. What can you do to protect yourself?

There are many scams out there. Some are just simple while others are more ominous and complex. We can all be easily taken advantage of if we are not paying attention or  some alarm bells are missed:

* Keep an eye on your accounting - especially if you have a business debit card

* Keep an eye out for fake awards or fake bills you may get in the mail or in emails

* Pay attention to your recurring charges - especially those that happen annually

In this episode, I will share how I have been a victim of identity theft and what I did about it. I'll also outline some simple steps that you can use to protect your accounts, and your business from paying for things you don't need, use, or want!

"Chief Impossibility Officer" Joe M. Turner is the founder and principal speaker and performer at Turner Magic & Keynotes, providing world-class corporate entertainment and insightful keynotes for clients across the United States and worldwide. A summa cum laude graduate of Mississippi State University, Joe’s corporate experience is primarily in the area of change management and human performance. He was a manager in Accenture’s global change management consulting practice and later served as Vice President of Associate Development for Bank of America.

As a speaker and entertainer, Joe leverages the impact of the illusion arts to captivate, communicate, and connect audiences and ideas. He has won numerous awards as a performer and speaker in the United States and abroad. He performs around the world, from the Hollywood Magic Castle to the London Palladium, as well as on Crystal Cruises. He has been seen on Good Morning America, Nightline, CNN Headline News, and countless other broadcasts both locally and internationally. He and his wife have a daughter and a son, and reside near Atlanta, Georgia.

Learn More About Joe - Click Here

Seth Godin said in his daily blog email "If it’s not helping you take action to make things better, what’s it for?" When it comes to the content you create, what's the action you expect people to take?

In another blog email, he said, “That story in your head? It’s invented. It has to be.” and “If we find our story isn’t helping us, if it’s inaccurate or distracting or enervating, we can work to change it.”. The same goes for your clients.

I often get the same three questions from my larger coaching clients:

* “How do I know that what I am paying for is working?”

* “I feel like we are doing the right things, but what am I missing?”

* "What one thing should I be putting money into today?”

In this episode, we will explore how the stories we tell ourselves and the stories our customers tell themselves, can help you find the secrets to success We will also discuss how People are complex but business is easy?

An Entrepreneur of 15 years, Kerry is the Publisher of Pageant Platform Magazine and the Host of Pageant Platform Podcast. Kerry is a sought-after Speaker on topics such as Leveraging your Publicity to Close More Deals, Bodies Don’t Lie-Body Language Basics, The Significance of Color in Wardrobe and the Psychology Behind It, The Network Game - Making Networking “Work” for Your Business, and Follow-up Tips for $uccess.

She is the Author of Pitch like a Bitch, Top 10 tips to Pitch like a Pro (Dec 2018) she is also the Creator of the Create your own Media series for Podcasting, Publishing and Publicity. Kerry has an extensive background in Sales, Networking, Recruiting, and Training. She is a former Model who specialized in Trade Show and Print work, and an experienced judge on the beauty pageant circuit.

Kerry has interviewed celebrities such as Co-Host of Shark Tank, Barbara Corcoran, Authors Larry Winget, Jeffrey Hayzlett, Former Miss West Virginia and QVC Talk Show host, Kim Parrish, and many more successful business entrepreneurs. She is a sought-after guest for many media outlets.

Visit Kerrys' Website

QUESTION? Is your marketing more like a vending machine or a restaurant?

A vending machine is simple. People put money in and get something (generally overpriced) out.

Restaurants are more complex. People will research them, make reservations, and they are not just buying food… they are buying an experience.

We rarely are aware of all the little systems that make having a satisfying meal a relatively easy, and consistent experience possible.

* Restaurant Management System

* Food Procurement System

* Seating System

* Food Preparation System

* Food Serving System

* Customer Service System

* Clean-Up System

In this episode, we will explore how your content marketing should be more like a restaurant with a system of systems and less like a vending machine, hoping that passers-by will trade money for snacks!

Michael graduated from Virginia Tech and went there on a wrestling scholarship and received a degree in Child Development and a minor in Organic Chemistry. Currently a Sales Executive for my family business. Recently married to Rachel who is from Long Island, NY. We have a Pitbull named Ziggy. I am a sneakerhead, compete in Olympic weightlifting, and a lover of all sports. My favorite thing about my job is networking with amazing people!

Follow Michael On LinkedIn - CLICK HERE

We are living in a noisy world. We are living at gigabit speed. We are living in a world of rapid change. We face so much information being thrown at us that it can become mind-bending and often deafening.

When it comes to communication, there are two common acronyms for FEAR

* False

* Evidence

* Appearing

* Real

and

* Face

* Everything

* and

* Rise

The first one has a very negative connotation. The second has a positive spin. When it comes to marketing, both methods of messaging are considered tools and have their uses, but I have to ask you, do you want your business and brand to be associated with the negative or the positive version?

I want to offer you an alternative... a message of HOPE

* Help

* Other

* People

* Excel

Effective relationship marketing helps you and the people in your business build customer loyalty and long-term engagement as opposed to short-term activities like customer acquisition.

In this episode, we will explore more about how FEAR and HOPE affect your messages. Both have their place in marketing, but you must choose the right one for the right audience at the right time!