This Week: Farrah Bostic, Rose Cameron, and Saul Colt join Bob to discuss Cannes insights, PlayStation's marketing of GTA VI, consumers on AI data, whether sports fans are done with influencers, plus this week's #FairFailFoul.

This Week: Augie Ray, Ron Tite, and Cyndee Woolley join Bob to discuss EA Sports going programmatic, film marketing's age dilemma, FIFA's sponsorship controls, Target and Isaac Mizrahi, plus this week's #FairFailFoul.

Saul Colt, President, The Idea Integration Company

Jeff Cruz, CCO / Office Lead, MRM Detroit

Colby Vogt, Founder / President, CoVo

Bob Knorpp, Host, The BeanCast

Stripped Down Ads

World Cup Ad Trends

Google’s AI Summary Liability

Ferrari Luce Controversy

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FAIR: KFC Sweden creates borderline disgusting ads you can’t look away from

FAIL: Swimwear brand, CupShe, sends out a racist edict

FOUL: Restauranteur picks a fight with an influencer

Saul Colt, President, The Idea Integration Company

Mitch Joel, Co-Founder, ThinkersOne.com

Bob Knorpp, Host, The BeanCast

Google i/o Announcements

Hyping the World Cup

Why Human Writing Still Wins

YouTube Driving AI Recommendations

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FAIR: The Obsession movie interactive billboard campaign

FAIL: Starbucks South Korea apologize a second time for ad referencing massacre

FOUL: Ad location data shown to be helping US adversaries in targeting US service members

Duane Forrester, Author/Speaker/Advisor, DuaneForrester.com

Ted Wright, CEO, Fizz

Bob Knorpp, Host, The BeanCast

Why SEO Still Matters

Creators Get Upfronts Attention

AI’s Regulatory Quagmire

Response Time Driving Loyalty

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FAIR: Assassin’s Creed Black Flag gets attention with a $500,000 Caribbean scavenger hunt

FAIL: Liquid Death collab with Pop Tarts generates attention, but is still disgusting

FOUL: Political money is flowing to influencers, largely unsupervised

Tedd Aurelius, Partner, South Franklin

Rose Cameron, Brand Innovation Consultant, R. Cameron Consulting

Bob Knorpp, Host, The BeanCast

Learning from OnlyFans

What is Google Now

Meta Gets Sassy

Unpacking the Apple Settlement

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FAIR: Papa John’s honors now worthless Spirit Airlines points

FAIL: The “listed as remote for visibility” issue on LinkedIn Jobs

FOUL: Peter Arnell is name Chief Brand Architect by the Trump administration

Saul Colt, President, The Idea Integration Co.

Matt McDermott, VP Growth. & Innovation, idfive

Janell Townsend, Chair Management & Marketing, Oakland University

Bob Knorpp, Host, The BeanCast

The Walmart Signal

Device Branding Goes Astray

Are Smaller Agencies the Future

Back-Button Hacking Banned

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FAIR: Lancome sends PR kits to the “wrong addresses”

FAIL: Indiana Fever pulls bad AI edited promotion after their star player mocks it

FOUL: Deep fakes of celebrity endorsements run headlong into Taylor Swift’s legal team

Saul Colt, President, The Idea Integration Co.

Zontee Hou, President, MediaVolery

Colby Vogt, President, COVO

Bob Knorpp, Host, The BeanCast

The America 250 Tightrope

Bad Viral Stunts

Reaching GenZ

Instagram Finally Allows Links

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FAIR: Amstel launches “shot without permission” campaign

FAIL: Meta pulls ads from law firms seeking social media addiction clients

FOUL: Research indicates visible AI in ads shrinks brand trust

Ian Baer, Founder/CEO, Sooth

Farrah Bostic, Principal Consultant, The Difference Engine

Bob Knorpp, Host, The BeanCast

Holding Social Media Accountable

The Real Issue with Agentic

IRL Experiences

Gaming Still Wants Your Ads

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FAIR: KitKat leans into a theft of their product

FAIL: An AI-designed otter logo causes a restaurant a world of hurt

FOUL: Tesla shares a video implying a nearly blind man can safely drive a Cyber Truck

Saul Colt, President, The Idea Integration Co.

Jerlyn O’Donnell, Experience Design, Design Lady

Julian Zilberbrand, Global Head of Data Solutions, LG Ad Solutions

Bob Knorpp, Host, The BeanCast

The Trade Desk’s Slide

Meta’s Plan For Influencers

Roblox Wants Their Cut

Breaking e-Commerce Rules

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FAIR: Seattle Opera offers a 14% TIMOTHEE discount

FAIL: Writer uses Claude Cowork and works himself out of a job

FOUL: The Bachelorette season 22 entirely scrapped due to the release of disturbing video