The BeanCast™ Marketing Podcast

BeanCast 786: Go Figure, The Web Is For People

Panel

Saul Colt, President, The Idea Integration Co.

Jonathan Sackett, VP of Communications and Marketing, NEI

Colby Vogt, President, Covo Intelligence

Bob Knorpp, Host, The BeanCast

TOPICS

Adapting a Web Built for People

Helping Neurodivergent Creatives

Intel Outsources Marketing to AI

Social Platform Liability

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FAIR/FAIL/FOUL

FAIR: The British Skin Foundation live sunburn billboard

FAIL: VisitErie gets a cleaning bill from Cleveland over sidewalk art campaign

FOUL: Cannes Lions Grand Prix-winning Budweiser campaign gets slapped with legal action

SPONSORS

BeanCast 785: Just Ignore It

Panel

Joseph Jaffe, EOS Implementer, EOS Worldwide

Peter Levitan, Agency Consultant, PeterLevitan.com

Mary Rodgers, Marketing Consultant

Bob Knorpp, Host, The BeanCast

TOPICS

Cannes Gets Less Fair

Just-Ignore-It PR

Prime Day as a Bellwhether

Pinterest Makes Everything Shoppable

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FAIR/FAIL/FOUL

FAIR: AdGood turns blank streaming inventory into non-profit gold

FAIL: Tesla once again seeks to amass free ideas in a UGC ad campaign contest

FOUL: Russia tries to replace WhatsApp with “Vlad’s App”

SPONSORS

BeanCast 784: I'm Bored

Panel

Saul Colt, President, The Idea Integration Co.

Jeremy Goldman, Senior Director Marketing, Commerce and Tech Briefings, eMarketer

Bob Knorpp, Host, The BeanCast

TOPICS

Brands Abandoning Pride

AI and Go-Direct PR

Boredom Driving Creativity

Some Research on Unskippable Ads

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FAIR/FAIL/FOUL

FAIR: Final Destination: Bloodlines does a really cool billboard installation

FAIL: AMC Theaters joins the ad deluge prior to movies

FOUL: Android admits to taking user data even when the phone is turned off

SPONSORS

BeanCast 783: A "Tool" For Creatives

Panel

Saul Colt, President, The Idea Integration Co.

Jason Keath, Co-Founder, Social Fresh

Lieu Thi Pham, VP Strategy, Informa TechTarget

Bob Knorpp, Host, The BeanCast

TOPICS

Life After the Click

Google’s Veo 3

Getting Disruption Wrong

The Pressure to be a Creator

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FAIR/FAIL/FOUL

FAIR: Lynx invites you to scratch and sniff crotches

FAIL: The slew of “AI-optimized” products coming to market

FOUL: EU officials caught funding Tesla ads, among other incentives

SPONSORS

BeanCast 782: Need A Paternity Test?

Panel

Emily Binder, Principal Consultant, Beetle Moment Marketing

Monty Hagler, Founder & CEO, RLF Communications

Jason Lonsdale, Brand Strategy Consultant

Augie Ray, VP Analyst Customer Experience, Gartner

Bob Knorpp, Host, The BeanCast

TOPICS

Jaguar’s Rebrand in Hindsight

Sustainability is Not Enough

YouTube’s Newest Dynamic Ads

Netflix Goes All In on Ads

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FAIR/FAIL/FOUL

FAIR: JCDecaux proves the power of OOH by making a 100 year old grandmother got viral

FAIL: Max rebrands back to its original name

FOUL: Meta accounts for half of all the ad scams handled by Zelle

SPONSORS

BeanCast 781: Being Less American

Panel

Michelle Excell, Founder & Principal Consultant, The Antipodean

Lisa Laporte, CEO, TWiT.tv

Bob Knorpp, Host, The BeanCast

TOPICS

Hiding Your “American”

Google Takes a Gut Punch

Embracing Dupe Culture

Believing TikTok

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FAIR/FAIL/FOUL

FAIR: Marvel changes the name of its latest film a week after opening

FAIL: Target’s new anti-theft carts go viral for the wrong reasons

FOUL: Jesse Cunningham’s leaked video reveals how he cons the elderly with SEO

SPONSORS

BeanCast 780: Let's Puckin' Go

Panel

Farrah Bostic, Founder & Principal Consultant, The Difference Engine

Jo Darby, Digital Marketing Consultant

Ron Tite, Founder, Church+State

Bob Knorpp, Host, The BeanCast

TOPICS

Creators Gaining Cred

Zuckerberg Wants Your Clients

Navigating Tariffs

ChatGPT Reverse Image Search

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FAIR/FAIL/FOUL

FAIR: WhatsApp-produced documentary on Netflix excels as branded entertainment

FAIL: Nike billboard falls flat-footed with London Marathoners

FOUL: Texas AG goes after toothpaste marketers over promoting fluoride products to minors

SPONSORS

BeanCast 779: Take A Breath With Me

Panel

Saul Colt, President, The Idea Integration Co.

Joseph Jaffe, Professional EOS Implementer, EOS Worldwide

Janell Townsend, Chair of Management & Marketing, Oakland University

Bob Knorpp, Host, The BeanCast

TOPICS

What Are Our Phones Doing

The AI Model Dilemma

Meta’s Love/Hate for Instagram

YouTube at 20

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FAIR/FAIL/FOUL

FAIR: Nintendo Switch 2 ad reprises a classic SNES ad

FAIL: Fiverr ad claim AI is the freelancer’s friend

FOUL: After companies spent millions preparing for the cookie-less future, Google abandons the effort

SPONSORS

BeanCast 778: Like Painting Potatoes

Panel

Saul Colt, President, The Idea Integration Co.

Dan Goldgeier, Sr. Copywriter, GTB (DanGoldgeier.com)

Samuel Monnie, co-CEO, Purpose Hive

Bob Knorpp, Host, The BeanCast

TOPICS

Google Loses Again

Managing Tariff Turmoil

OnlyFans Goes for Wider Audience

Pets Make Better Influencers

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FAIR/FAIL/FOUL

FAIR: Tennessee Tourism and agency VML leverage alt-text in a unique way

FAIL: The pandering and missteps of the Blue Origin all-female launch

FOUL: LG TVs may soon measure your emotional state to serve better targeted ads

SPONSORS

BeanCast 777: Spit-Take

Panel

Michael Farmer, President, Farmer & Co.

Ben Kunz, Chief Strategy Officer, Mediassociates

Jonathan Sackett, VP Communications & Marketing, NEI

Bob Knorpp, Host, The BeanCast

TOPICS

Debating Conversational Marketing

Adland’s Sustainability Problems

Meta’s Antitrust Case

Instagram’s Search Issues

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FAIR/FAIL/FOUL

FAIR: Mami Wata’s “bald face” campaign

FAIL: Tesla’s attempts to distract from their PR issues with lame participation in popular memes

FOUL: OpenAI appears to be selling API access to the worst kinds of spammers

SPONSORS