The BeanCast™ Marketing Podcast

The BeanCast™ Marketing Podcast

By The BeanCastBusinessMarketing
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The BeanCast™ Marketing Podcast episodes

  • BeanCast 766: Where Neuroses Are Born
    BeanCast 766: Where Neuroses Are Born
    Panel

    Rose Cameron, Innovation Consultant, R. Cameron Consulting

    Jeremy Goldman, Senior Director, Marketing, Commerce, and Tech Briefings, eMarketer

    Joseph Jaffe, Professional EOS Implementer, EOS Worldwide

    Bob Knorpp, Host, The BeanCast

    TOPICS

    The TikTok Ban Arrives

    Meta Ends Fact Checking

    Amazon Sells Ad-tech

    Digitizing Retail

    Find all sources on our Flipboard page

    FAIR/FAIL/FOUL

    FAIR: Audi Vietnam uses brainwaves to launch the A8

    FAIL: Pakistan Airlines tells Paris, “We’re Coming Today,” with an ominous image

    FOUL: Thousands of mobile apps that use location are being hijacked by unscrupulous marketers

    SPONSORS

    1 hr 7 min
  • BeanCast 765: Full Of Shoot
    BeanCast 765: Full Of Shoot
    Panel

    Saul Colt, President, The Idea Integration Co.

    Zontee Hou, Managing Director, Convince & Convert

    Jonathan Sackett, VP Marketing & Communications, NEI

    Bob Knorpp, Host, The BeanCast

    TOPICS

    Omnicom/IPG Merger

    Meta Opens the AI Floodgate

    Navigating Search in 2025

    Costco’s DEI Commitment

    Find all sources on our Flipboard page

    FAIR/FAIL/FOUL

    FAIR: Pepsi’s campaign to challenge Coke’s ownership of Santa Claus

    FAIL: Meta creates massive backlash over creating AI “users” on their platforms

    FOUL: Apple settles nothing with their Siri settlement

    SPONSORS

    1 hr 6 min
  • BeanCast 764: The 2024 Year-End Review
    BeanCast 764: The 2024 Year-End Review
    Panel

    Farrah Bostic, Principal Consultant, The Difference Engine

    Saul Colt, President, The Idea Integration Co.

    Joseph Jaffe, CMO, Benjamin

    Bob Knorpp, Host, The BeanCast

    TOPICS

    The annual rundown of the biggest marketing and advertising news stories from the past year.

    Find all sources on our Flipboard page

    FAIR/FAIL/FOUL

    FAIR: Listen to the show to hear the biggest Fair of the year

    FAIL: Listen to the show to hear the biggest Fail of the year

    FOUL: Listen to the show to hear the biggest Foul of the year

    SPONSORS

    2 hr 5 min
  • BeanCast 763: Optionality
    BeanCast 763: Optionality
    Panel

    Saul Colt, President, The Idea Integration Co.

    Mitch Joel, Co-Founder, ThinkersOne

    Bob Knorpp, Host, The BeanCast

    TOPICS

    The Jaguar Re-Brand

    AI Shopping Agents

    Is Google Off The Hook

    Assigning Blame For Bad Streaming Ads

    Find all sources on our Flipboard page

    FAIR/FAIL/FOUL

    FAIR: Nothing Electronics capitalizes on the Jaguar meme

    FAIL: Shopify refuses to curb selling of Holocaust denial merchandise

    FOUL: Texas AG launches investigation into advertiser group boycotting X

    SPONSORS

    1 hr 9 min
  • BeanCast 762: It's All About Views Now
    BeanCast 762: It's All About Views Now
    Panel

    Saul Colt, President, The Idea Integration Co.

    Joseph Jaffe, CMO, Benjamin

    Ben Kunz, CSO, Mediassociates

    Bob Knorpp, Host, The BeanCast

    TOPICS

    Abandoning X

    Facebook Moves to Views

    Speaking to ALL of Us

    Google Bans EU Political Ads

    Find all sources on our Flipboard page

    FAIR/FAIL/FOUL

    FAIR: The Onion deal for InfoWars that almost happened

    FAIL: Wicked botches its promotions

    FOUL: Ben & Jerry’s claim Unilever is stifling their political stances

    SPONSORS

    1 hr 13 min
  • BeanCast 761: Preparing Your Brand
    BeanCast 761: Preparing Your Brand
    Panel

    Rose Cameron, Brand Innovation Consultant, R. Cameron Consulting

    Saul Colt, President, The Idea Integration Co.

    Zontee Hou, Managing Director, Convince & Convert

    Bob Knorpp, Host, The BeanCast

    TOPICS

    Preparing Your Brand For Trump 2.0

    Digital Election Marketing Surprises

    OpenAI Buys Chat.com

    Should Agencies Charge Less For AI Work

    Find all sources on our Flipboard page

    FAIR/FAIL/FOUL

    FAIR: Google apparently extremely successful at removing scam election ads

    FAIL: Artisan’s dystopian AI billboards

    FOUL: Former Twitter execs begin lawsuits against X for failure to pay severances

    SPONSORS

    1 hr 4 min
  • BeanCast 760: I Guess We Need A Farmer
    BeanCast 760: I Guess We Need A Farmer
    Panel

    Ian Baer, Chief Soothsayer, Sooth

    Farrah Bostic, Principal Consultant, The Difference Engine

    Bob Knorpp, Host, The BeanCast

    TOPICS

    ChatGPT Search Launches

    Social’s Impact on the US Election

    Post-Election Brand Management

    Proving Retail Media Effectiveness

    Find all sources on our Flipboard page

    FAIR/FAIL/FOUL

    FAIR: Democrats go for the porn vote

    FAIL: The sexually offensive anti-Harris billboard in Ohio

    FOUL: Lindt goes years doing nothing about heavy metals in their chocolates

    SPONSORS

    1 hr 9 min
  • BeanCast 759: Just Bolt It On
    BeanCast 759: Just Bolt It On
    Panel

    Saul Colt, President, The Idea Integration Co.

    Jo Darby, Digital Marketing Consultant

    Joey Scarillo, Associate Director Project Management, Grey Group

    Bob Knorpp, Host, The BeanCast

    TOPICS

    Bolting On Tech Solutions

    Fixing Purpose

    Understanding Click-To-Cancel

    Instagram Reels Lack Engagement

    Find all sources on our Flipboard page

    FAIR/FAIL/FOUL

    FAIR: McDonald’s does Halloween right in print campaign

    FAIL: Fiverr “Nobody Cares” musical video comes off completely tone deaf

    FOUL: Elon Musk skirts election laws as he commits $130 million to Trump campaign

    SPONSORS

    1 hr 3 min
  • BeanCast 758: Fork You
    BeanCast 758: Fork You
    Panel

    Emily Binder, Founder, Beetle Moment Marketing & WealthVoice.ai

    Saul Colt, President, The Idea Integration Co.

    Scott Monty, Executive Coach & Speaker, Timeless Leadership

    Bob Knorpp, Host, The BeanCast

    TOPICS

    WordPress in Turmoil

    The Hot New Marketing Term

    Why YouTube Dominates

    Social’s Political Performance

    Find all sources on our Flipboard page

    FAIR/FAIL/FOUL

    FAIR: Former NBC marketing chief offers mea culpa over his part in creating the Trump mythology

    FAIL: New study claims Gen Z would rather be influencers than doctors

    FOUL: Transphobia takes a new tact in their PR war…blaming trans women for being too hot

    SPONSORS

    1 hr 1 min
  • BeanCast 757: Breaking Up Google
    BeanCast 757: Breaking Up Google
    Panel

    Sloane Kelley, VP Social Media, 9 Rooftops

    Lisa Laporte, CEO, TWiT.tv

    Colby Vogt, EVP Insights, Data & Intelligence, Burson

    Bob Knorpp, Host, The BeanCast

    TOPICS

    Breaking Up Google

    Meta Goes For Gen Z

    PayPal Enters the Ad Game

    X Offers Premium User Program

    Find all sources on our Flipboard page

    FAIR/FAIL/FOUL

    FAIR: FCC rejects Trumps bid to revoke CBS’s broadcast license

    FAIL: Starlink 30 days of free internet to hurricane victims found to have more than a few strings attached

    FOUL: TikTok replaces hundreds of workers with AI solutions

    SPONSORS

    1 hr

About The BeanCast™ Marketing Podcast

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The BeanCast™ is a weekly round table podcast, featuring notables from the marketing, advertising, interactive and public relations community. We discuss the latest industry news with a healthy…