The BeanCast™ Marketing Podcast

BeanCast 746: A Brutal Ad

Panel

Ian Baer, Founder & Chief Soothsayer, Sooth

Augie Ray, VP & Analyst Customer Experience, Gartner

Janell Townsend, Professor & Chair of Management & Marketing, Oakland University

Bob Knorpp, Host, The BeanCast

TOPICS

OpenAI Launching a Search Engine

A Brutal Ad from Apple

“Deadbots”

Disney+ Gets Walmart Shopper Data

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FAIR/FAIL/FOUL

FAIR: Tiger Woods reveal his new “expandable” logo

FAIL: Target scales back Pride Month promotions and displays after complaints

FOUL: Better Help to pay up for selling user data to marketers

SPONSORS

BeanCast 745: Focused On All The Wrong Things

Panel

Saul Colt, President, The Idea Integration Co.

Dave Delaney, Founder & CEO, Futureforth

Bob Knorpp, Host, The BeanCast

TOPICS

A Tale of Two Earnings Calls

The Battle Over TikTok Heats Up

Influence Grows Sans Authenticity

Spotify Exits the IAB

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FAIR/FAIL/FOUL

FAIR: Central Houston Nissan’s TikTok campaign

FAIL: Major social sites are still accepting so-called “nudify” app ads

FOUL: X pauses revenue sharing with creators over alleged illegal bot use

SPONSORS

BeanCast 744: Three Bald Men

Panel

Mitch Joel, co-Founder, ThinkersOne

Matt McDermott, President, Humble & Wallop

Samuel Monnie, SVP Revenue, Sustainable Brands

Bob Knorpp, Host, The BeanCast

TOPICS

The Mass Personalization Dilemma

Grid Zero’s Impact

EU Rejects Meta’s “Solution”

Netflix Won’t Share Subscribers

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FAIR/FAIL/FOUL

FAIR: The Taylor Swift album release

FAIL: Lawsuit over “Yesterday” ads ends with no one happy

FOUL: Google removes all links to California news sites in battle against a new state regulation

SPONSORS

BeanCast 743: Lazy Marketing

Panel

Emily Binder, Founder/CEO, WealthVoice.ai

Saul Colt, Founder/President, The Idea Integration Co.

Jo Darby, Digital Marketing Consultant

Bob Knorpp, Host, The BeanCast

TOPICS

LinkedIn’s Second Wind

Whether Purpose is Lazy Strategy

Nike’s Hard Retail Lessons

WPP Partners on AI with Google

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FAIR/FAIL/FOUL

FAIR: McDonald’s uses scented billboards

FAIL: dBrand insults a customer on social

FOUL: PG&E charges customers for TV ad

SPONSORS

BeanCast 742: Update Your LinkedIn Page

Panel

Farrah Bostic, Principal Consultant, The Difference Engine

Joseph Jaffe, Professional EOS Implementer, EOS Worldwide

Adam Pierno, Managing Director of Brand Strategy, ASU

Bob Knorpp, Host, The BeanCast

TOPICS

The AI Battle For Search

Meta’s “Many” Advantages

TikTok Shop Shows Promise

Chatbots Convince Better

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FAIR/FAIL/FOUL

FAIR: X finally fills its open Head of Safety position

FAIL: NY judge flubs his cannabis advertising ruling and causes a panic

FOUL: US House Representative Jim Jordan demands to know why advertisers aren’t funding Truth Social

SPONSORS

BeanCast 741: Abuse Shopping

Panel

Saul Colt, President, The Idea Integration Co.

Jeremy Goldman, Senior Director Marketing, Communications & Tech Briefs, eMarketer

Jonathan Sackett, VP Marketing and Communications, NEI

Bob Knorpp, Host, The BeanCast

TOPICS

Mobile Cannibalizing Digital

Visualization Today

Blogging’s Role Now

Altman’s Prediction

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FAIR/FAIL/FOUL

FAIR: British Airways’s “Faces” campaign

FAIL: Elon’s tirade against “advertising driven censorship”

FOUL: Hobby Lobby employee gets called out for following a black customer

SPONSORS

BeanCast 740: A Lack Of Trust

Panel

Jo Darby, Digital Marketing Consultant

Tamara Prewitt, Fractional CMO and Executive Marketing Consultant

Bob Knorpp, Host, The BeanCast

TOPICS

Rethinking Agency Value

Unpacking a TikTok Ban

More Data isn’t the Answer

Midjourney’s Election Restriction

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FAIR/FAIL/FOUL

FAIR: Meta, Snap and TikTok agree to election integrity guidelines

FAIL: H&M store opening royally confuses the message

FOUL: LEGO finds themselves in a seemingly unnecessary controversy

SPONSORS

BeanCast 739: So We Can't Make The Ad?

Panel

Saul Colt, President, The Idea Integration Co.

Ben Kunz, CSO, Mediassociates

Samuel Monnie, VP Revenue and CMO, Sustainable Brands

Bob Knorpp, Host, The BeanCast

TOPICS

Who’s Being Laid Off

Instagram vs TikTok

Canada Regulates Gambling Ads

Connecticut’s Bill to Save Local Press

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FAIR/FAIL/FOUL

FAIR: Google changes the algorithm to bring higher quality to search

FAIL: Queensland Symphony Orchestra proves why unsupervised AI is a problem

FOUL: X’s ever-shifting policy on pronoun shaming

SPONSORS

BeanCast 738: I Won't Murder You If You Pay Me

Panel

Christopher Baccus, Partner, Chameleon Collective

Augie Ray, VP/Analyst Customer Experience, Gartner

Janell Townsend, Management & Marketing Chair, Oakland University

Bob Knorpp, Host, The BeanCast

TOPICS

Digital Desperation

Google’s AI Journalism

Ads Helping Governments Spy

Aria App and Influencers

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FAIR/FAIL/FOUL

FAIR: Stok’d launches a “mostly legal” campaign

FAIL: The Willy Wonka Experience highlights all of the problem with AI creation

FOUL: Meta’s pay-or-consent plan does not please EU regulators

SPONSORS

BeanCast 737: Take Down The Billboard Already

Panel

Ian Baer, Founder, Sooth

Rose Cameron, Brand Innovation Consultant

Mike Monello, Partner/Creative Director, Campfire

Bob Knorpp, Host, The BeanCast

TOPICS

Walmart’s Vizio Plan

AI Copywriting is Better?

The Reddit IPO

Amazon’s Streaming Ad Plan

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FAIR/FAIL/FOUL

FAIR: W&K NY launches America Erased campaign

FAIL: Lamar Advertising (billboard company) uses an African burying site as a bargaining chip

FOUL: Musk slams Disney for working with Meta

SPONSORS