The BeanCast™ Marketing Podcast

BeanCast 736: Cranky Ad Talk

Panel

Farrah Bostic, Consultant, The Difference Engine

Saul Colt, President, The Idea Integration, Co.

Joseph Jaffe, EOS Implementer, EOS Worldwide

Bob Knorpp, Host, The BeanCast

TOPICS

The Analysis of the Analysis show, where we look at this year’s Super Bowl ad game.

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FAIR/FAIL/FOUL

FAIR: Door Dash unleashes monumental Super Bowl promotion with a monumental entry code

FAIL: The Starry ad during the game

FOUL: Meta passes along the Apple tax to advertisers, then shows them how to beat the tax

SPONSORS

Thanks to Recursive Squirrel for providing our bandwidth.

BeanCast 735: Deinfluence Me

Panel

Joseph Jaffe, EOS Implementer, EOS Worldwide

Jonathan Sackett, VP Marketing and Communications, NEI

Tamsen Webster, Messaging Consultant, TamsenWebster.com

Bob Knorpp, Host, The BeanCast

TOPICS

No X Super Bowl Convo for Brands

Local New Implosion

Understanding “Deinfuencers”

TikTok Make Content Shoppable

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FAIR/FAIL/FOUL

FAIR: Door Dash unleashing a monumental Super Bowl promotion

FAIL: Plus-size influencers flooded with offers to hawk weight loss drugs

FOUL: The social media congressional hearings

SPONSORS

Thanks to Recursive Squirrel for providing our bandwidth.

BeanCast 734: Daddy Likes Slim Jim

Panel

Saul Colt, President, The Idea Integration Co.

Sloane Kelley, VP Social Media, 9Rooftops

Ron Tite, Founder/CCO, Church+State

Bob Knorpp, Host, The BeanCast

TOPICS

Social as Public Health Crisis

VisionPro’s Real Obstacle

Gamifying Grocery Shopping

Google’s New AI Ad Tool

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FAIR/FAIL/FOUL

FAIR: Jon Stewart is back

FAIL: Netflix kills basic plan

FOUL: Top apparel apps found to be harvesting photos and videos

SPONSORS

Thanks to Recursive Squirrel for providing our bandwidth.

BeanCast 733: AI To Talk To The Robots

Panel

Peter Levitan, President, Peter Levitan & Co.

Matt McDermott, President, Humble & Wallop

Jerlyn O’Donnell, VP Director Experience Design

Bob Knorpp, Host, The BeanCast

TOPICS

The Google Job Cuts

Retail Media Networks Evolve

Evan Spiegel Says Social is Dead

Ads Win Over Streamers

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FAIR/FAIL/FOUL

FAIR: IKEA pokes fun at high-end competitors

FAIL: UK chocolate purveyor proclaims Martin Luther King’s other dream

FOUL: The Solo Stove fiasco

SPONSORS

Thanks to Recursive Squirrel for providing our bandwidth.

BeanCast 732: Pay Them In Beer

Panel

Farrah Bostic, Founder, The Difference Engine

Dave Delaney, CEO, FutureForth

Augie Ray, VP Analyst Customer Experience, Gartner

Bob Knorpp, Host, The BeanCast

TOPICS

The Evolution of Apps

What Will Kill Twitter

AI Wasted on Advertising

A Look at the Kochava Suit

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FAIR/FAIL/FOUL

FAIR: Apple’s measured approach to the VisionPro launch

FAIL: My Pillow is such a bad client that even FOX has stopped their ad

FOUL: Audacy declares bankruptcy after paying execs $3.2 million in bonuses

SPONSORS

Thanks to Recursive Squirrel for providing our bandwidth.

BeanCast 731: SMeGmA

Panel

Saul Colt, President, The Idea Integration Co.

Lisa Laporte, CEO, TWiT.tv

Joey Scarillo, Associate Director of Project Management, Grey Group

Bob Knorpp, Host, The BeanCast

TOPICS

2024 Social Media Challenges

Ethics of Using Device Mic Data

Marketing to the “Shallow Living”

Another Streaming Merger

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FAIR/FAIL/FOUL

FAIR: Pop Tarts’ gingerbread house Zillow listing

FAIL: The people in the class action suit against Hershey’s

FOUL: MidJourney’s learning database revealed

SPONSORS

Thanks to Recursive Squirrel for providing our bandwidth.

BeanCast 730: The 2023 Year-End "Mucktrocity"

Panel

Rose Cameron, Brand Innovation Consultant

Joseph Jaffe, EOS Implementer, EOS Worldwide

Bob Knorpp, Host, The BeanCast

TOPICS

Elon and the saga of X

Advertising comes to all the streaming platforms 

TikTok still dodging a ban

TikTok Shop launches

Live-streaming product pitches finally invades the U.S.

US Justice Department levels antitrust case against Google

Pay-to-play social platforms

The Bud Light controversy

The writers/actors strikes’ impact on ad industry

Whether cookies will ever die

Apple Vision Pro and the future of VR/AR

The Reddit moderators strike

The news blackout on social media platforms

The VML mergers

YouTube’s hardline stance on ad blockers

The continuing AI craze

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FAIR/FAIL/FOUL

FAIR: Ring Doorbell’s contest to show proof of alien life

FAIL: Oscar Mayer renames the weinermobile as the frankmobile

FOUL: Wagner Group shown to be using American social platforms for worldwide recruiting

SPONSORS

Thanks to Recursive Squirrel for providing our bandwidth.

BeanCast 729: The Election Is Coming

Panel

Saul Colt, President, The Idea Integration Co.

Mitch Joel, Co-founder, ThinkersOne

Jonathan Sackett, VP Makreting & Communications, NEI

Bob Knorpp, Host, The BeanCast

TOPICS

Managing Election Advertising

Musk vs Iger

Disney+ Adds Retail

News Traffic Plummets

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FAIR/FAIL/FOUL

FAIR: NZ bans Exorcist advertising

FAIL: HP Europe says printers are “less hated”

FOUL: FabFitFun goes viral for all the wrong reasons

SPONSORS

Thanks to Recursive Squirrel for providing our bandwidth.

BeanCast 728: I Approve This Message

Panel

Saul Colt, President, The Idea Integration Co.

Joseph Jaffe, EOS Implementer, EOS Worldwide

Matt McDermott, President, Humble & Wallop

Bob Knorpp, Host, The BeanCast

TOPICS

Elon’s Outburst

Network Ad-Buying Confusion

Managing Political A.I. Ads

Ubisoft’s “Mistake”

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FAIR/FAIL/FOUL

FAIR: Walmart’s “RomCommerce” shows

FAIL: Senator Cruz goes after the agency behind the Bud Light controversy

FOUL: Instagram’s failure to protect kids

SPONSORS

Thanks to Recursive Squirrel for providing our bandwidth.

BeanCast 727: Do It For Freddie

Panel

Ian Baer, Chief Soothsayer, Sooth

Saul Colt, President, The Idea Integration Co.

Bob Knorpp, Host, The BeanCast

TOPICS

AI and Below-the-Line

Hulu’s Future

Have We Abandoned the Metaverse

Voice Marketing Goes MIA

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FAIR/FAIL/FOUL

FAIR: John Lewis Holiday Ad

FAIL: WeWork declares bankruptcy

FOUL: Kochava massively abuses sales of first-party data

SPONSORS

Thanks to Recursive Squirrel for providing our bandwidth.