The BeanCast™ Marketing Podcast

BeanCast 726: The Caveats

Panel

Scott Monty, Interim Communications Leader, Chameleon Collective

Augie Ray, VP Analyst for Customer Experience, Gartner

Janell Townsend, Chair of Management & Marketing Dept, Oakland University

Bob Knorpp, Host, The BeanCast

TOPICS

YouTube Upends Ad Blockers

Shoppers and Social Selling

Meta’s Ad-Free Option

CBS Sells Out Super Bowl

Find all sources on our Flipboard page

FAIR/FAIL/FOUL

FAIR: Art direction of the new Coachtopia ad

FAIL: X seeking as much as $50K for desirable user names

FOUL: Apple’s true thoughts about Android

SPONSORS

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BeanCast 725: A Year With Elon

Panel

Brandi Boatner, Manager Digital & Advocacy Communications, IBM

Saul Colt, Founder/President, The Idea Integration Co.

Jason Lonsdale, Chief Strategy Officer, Deutsch LA

Bob Knorpp, Host, The BeanCast

TOPICS

One Year of Elon at Twitter

Google’s Big Play for Beauty

Generative AI and SEO

Amazon’s New Cash Cow

Find all sources on our Flipboard page

FAIR/FAIL/FOUL

FAIR: Amazon adds AI background creation tool for product images

FAIL: Study finds Meta routinely denies sexual wellness ads targeted toward women, but not those for men

FOUL: Streaming ads still play after the TV is turned off

SPONSORS

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BeanCast 724: Mergers And Warfare

Panel

Saul Colt, Founder/President, The Idea Integration Co.

Tamara Prewitt, Consultant, Quantent Marketing

Jonathan Sackett, VP Marketing & Communications, NEI

Bob Knorpp, Host, The BeanCast

TOPICS

The VML Mergers

Talking About War

Leveraging Senior Influencers

Netflix Raises Prices Again

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FAIR/FAIL/FOUL

FAIR: Consumer Cellular “Shot on FlipPhone” campaign

FAIL: Jeremy’s Razors spends $1 million only to earn more trolling

FOUL: 74% of war misinformation on X spread by verified accounts

SPONSORS

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BeanCast 723: Haul More Dead Cows

Panel

Emily Binder, Founder, WealthVoice

Saul Colt, Founder/President, The Idea Integration Co.

Ron Tite, Founder/CEO, Church+State

Bob Knorpp, Host, The BeanCast

TOPICS

Streaming’s Messaging Problem

Why Tesla is Losing Market Share

Gaming’s Surprising Demographics

Cafes Banning Influencers

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FAIR/FAIL/FOUL

FAIR: Ring Doorbell’s brilliant challenge

FAIL: X takes a reputation hit when NPR quits and suffers minimal traffic hit

FOUL: West Bank pizzeria runs tasteless ad and gets building razed

SPONSORS

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BeanCast 722: A Rogues' Gallery

Panel

Farrah Bostic, Principal Consultant, The Difference Engine

Sloane Kelley, VP Social Media, 9 Rooftops

Bob Knorpp, Host, The BeanCast

TOPICS

Paying for Social

The Splintering Net

Facebook Phases Out News

Deep Fake Ads

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FAIR/FAIL/FOUL

FAIR: Marmite makes their vile product sexy

FAIL: X places major brand ads on white supremacy site

FOUL: X gets sued by X Social Media

SPONSORS

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BeanCast 721: Pick Your Battles

Panel

Augie Ray, VP Analyst for Customer Experience, Gartner

Colby Vogt, EVP Data and Analytics, Hill+Knowlton Strategies

Mat Zucker, Senior Partner, Co-Head of Global Marketing & Sales Practice, Prophet

Bob Knorpp, Host, The BeanCast

TOPICS

X’s CEO at Code

Brands and Agency Talent

Grocery Shop Conference

Choosing Social Channels

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FAIR/FAIL/FOUL

FAIR: Sandy Hook Promise launches a new ad

FAIL: Trump’s Michigan “union” sign holders, all found to be non-union

FOUL: Signs outside of Vancouver advertising “whites-only playgroup”

SPONSORS

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BeanCast 720: From Greenwashing To Greenhushing

Panel

Saul Colt, President, The Idea Integration Co.

Jason McCann, ECD, GALE

Samuel Monnie, Director of Marketing and Thought Leadership, Sustainable Brands

Bob Knorpp, Host, The BeanCast

TOPICS

Climate Week NYC

Paying for “X” Access

TikTok’s Next Big Audience

Amazon’s Ad Tier Approach

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FAIR/FAIL/FOUL

FAIR: SnapChat’s LA Rams activation

FAIL: Digital cooler case doors

FOUL: Growing number of lawsuits over QSR claims

SPONSORS

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BeanCast 719: A Really Spicy Chip

Panel

Allen Adamson, Co-Founder, MetaForce

Saul Colt, President, The Idea Integration Co.

Joseph Jaffe, Professional EOS Implementer, EOS Worldwide

Jerlyn O’Donnell, Founder/Inclusive Experience Designer, Design Lady

Bob Knorpp, Host, The BeanCast

TOPICS

Social Marketer Discontent

Risks of Edgy Marketing

Talent Agency Ask for Ad Royalties

TikTok Shop Arrives

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FAIR/FAIL/FOUL

FAIR: Uber Eats and Petsmart create “Animal House” activation

FAIL: DraftKings promotes 9/11 “Never Forget” parlay bet

FOUL: 9th Circuit Court says California ban on gun marketing to kids is unconstitutional

SPONSORS

Thanks to Recursive Squirrel for providing our bandwidth.