The BeanCast™ Marketing Podcast

BeanCast 756: Butt Soap

Panel

Saul Colt, Founder & President, The Idea Integration Co.

Mitch Joel, co-Founder, ThinkersOne

Mat Zucker, Senior Partner & CMO, Prophet

Bob Knorpp, Host, The BeanCast

TOPICS

Do Political Ads Work

A Surprising Social Commerce Leader

Your Queries are Fair Game

And End for the Free Internet

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FAIR/FAIL/FOUL

FAIR: Burger King’s “giving birth” campaign

FAIL: The soap-in-the-butt ads must stop

FOUL: The fight between social app developers and Apple over access to contacts

SPONSORS

BeanCast 755: What Shape Are His Pillows?

Panel

Ian Baer, Founder, Sooth

Eli Goodman, CEO & co-Founder, Datos, A Semrush Company

Jonathan Sackett, VP Marketing & Communications, NEI

Bob Knorpp, Host, The BeanCast

TOPICS

Government Rests in Google Case

Media Ownership Law

CNN’s Paywall Flirtation

Gambling Ads on Overload

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FAIR/FAIL/FOUL

FAIR: Xfinity finally agrees to drop their confusing “10G” claim

FAIL: The “Bridgerton” Ball in Detroit delivers a stripper and crappy food

FOUL: Mike Lindell of My Pillow infamy lambasted for supposed Nazi price of $14.88

SPONSORS

BeanCast 754: "Higher" Learning

Panel

Dan Goldgeier, Senior Copywriter, GTB

Jerlyn O’Donnell, Experience Design Expert, DesignLady.com

Adam Pierno, Managing Director Brand Strategy, Arizona State University

Bob Knorpp, Host, The BeanCast

TOPICS

Tupperware Goes Bankrupt

AI Visibility Optimization

Cannabis and College Sports

YouTube Paused-Video Ads Roll Out

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FAIR/FAIL/FOUL

FAIR: TD Bank creates an ad that only color blind people can see

FAIL: Saudi-funded Neom City project seriously flubs an influencer campaign

FOUL: Government’s initial case in Google antitrust litigation gets off to a poor start

SPONSORS

BeanCast 753: SEO For Chatbots

Panel

Peter Levitan, Consultant/Author, PeterLevitan.com

Samuel Monnie, co-Founder/co-CEO, Purpose Hive

Janell Townsend, Professor/Chair Management & Marketing, Oakland University

Bob Knorpp, Host, The BeanCast

TOPICS

Movie Marketing Without TV

Ads With Every AI Query

Manipulating Chatbots

Stoneyfield Pays You To Dump Social

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FAIR/FAIL/FOUL

FAIR: Hulu launches an “Only Murders…” escape room

FAIL: Trump campaign responds to Swift endorsement of Harris with their own Eras Tour shirt

FOUL: iPhone 16 launches with none of the AI features touted in their marketing

SPONSORS

BeanCast 752: Politically Polarized Brands

Panel

Allen Adamson, co-Founder, Metaforce

Farrah Bostic, Founder/Principal, The Difference Engine

Saul Colt, President, The Idea Integration Co.

Bob Knorpp, Host, The BeanCast

TOPICS

Building a Bi-Partisan Brand

Training Your AI Replacment

Ford to Push Ads to Vehicles

Our Device DO Surveil Us

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FAIR/FAIL/FOUL

FAIR: Cookies not going anywhere

FAIL: Fake Kamala/Eagles endorsement campaign

FOUL: Ticketmaster doesn’t disclose surge pricing for Oasis reunion concert

SPONSORS

BeanCast 751: High Arousal Words

Panel

Saul Colt, President, The Idea Integration Co.

Janell Townsend, Professor and Chair, Management & Marketing, Oakland University

Bob Knorpp, Host, The BeanCast

TOPICS

Consumer Confidence is Failing

Over-Enthusiastic Influencers

Google Ends Endless Scrolling

YouTube Allows Tagging

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FAIR/FAIL/FOUL

FAIR: Oslo Tourism downplays the city

FAIL: Toys’R’Us launched a horrific AI-created film

FOUL: Meta political filter randomly resetting

SPONSORS

BeanCast 750: Saul Solves Your Problems

Panel

Saul Colt, President, The Idea Integration Co.

Sunir Shah, Chief Huckleberry, Huck AI and Huck Consulting

Bob Knorpp, Host, The BeanCast

TOPICS

Do Brands Still Care About Consumers

Solving X’s Elon Problem

The Brand Safety Dilemma

Managing Influencers Like Abu Dhabi

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FAIR/FAIL/FOUL

FAIR: Roger Federer documentary with Amazon get’s a phenomenal installation

FAIL: Elon’s attempt to backpedal at Cannes

FOUL: McDonald’s accused of using app data to determine surge pricing

SPONSORS

BeanCast 749: What Could Go Wrong?

Panel

Saul Colt, President, The Idea Integration Co.

Jo Darby, Digital Marketing Consultant

Joseph Jaffe, Professional EOS Implementer, EOS Worldwide

Bob Knorpp, Host, The BeanCast

TOPICS

Apple’s AI Strategy

The Be Real Deal

Proving ROI for AI

Uber’s New Journey Ads

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FAIR/FAIL/FOUL

FAIR: Hulu and ESPN pilot playable game ads

FAIL: Deadpool and Wolverine “gay” ad irritates queer fans

FOUL: Google AI summaries will include even more ads than anticipated

SPONSORS

BeanCast 748: Fear Of Reddit

Panel

Farrah Bostic, Principal, The Difference Engine

Saul Colt, President, The Idea Integration Co.

Jonathan Sackett, VP Marketing & Communications, NEI

Bob Knorpp, Host, The BeanCast

TOPICS

Should Marketers Fear Reddit

The DOOH Renaissance

Google Pulls Back On AI Summaries

Instagram Tests Unskippable Ads

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FAIR/FAIL/FOUL

FAIR: The broken slogan campaign in London

FAIL: Judge allows a frivolous suit against Cold Stone Creamery

FOUL: Google seems to have paid their way out of jury trial

SPONSORS

BeanCast 747: Some Sticky Stuff

Panel

Allen Adamson, Co-Founder, Metaforce

Rose Cameron, Brand Innovation Consultant, R. Cameron Consulting

Samuel Monnie, Founder and Purpose-Driven CMO, Monham

Bob Knorpp, Host, The BeanCast

TOPICS

Google Radically Updates Search

TikTok’s Long-Form Ambitions

Netflix Ad-Tier Explodes

Twitter.com Officially Replaced

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FAIR/FAIL/FOUL

FAIR: Samsung rescues a guitar from Apple’s iPad crushing machine

FAIL: KFC’s UGC program gets dismal results

FOUL: Bumble’s latest ad panned for “celibacy shaming”

SPONSORS