The BeanCast™ Marketing Podcast

BeanCast 776: Of Course They Did

Panel

Tedd Aurelius, EVP Marketing & Strategy, SG360

Farrah Bostic, Principal, The Difference Engine

Zontee Hou, Managing Director, Convince & Convert

Bob Knorpp, Host, The BeanCast

TOPICS

Confronting the Tariffs

Another TikTok Reprieve

Amazon Tests a New Function

Facebook Ads in Notifications

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FAIR/FAIL/FOUL

FAIR: Ford is the only automotive maker prepared to market around the tariffs

FAIL: 95% of sponsored influencer posts on X were not disclosed

FOUL: The tariffs

SPONSORS

BeanCast 775: Bring Me Sunshine, Joe

Panel

Rose Cameron, Brand Innovation Consultant, R. Cameron Consulting

Saul Colt, President, The Idea Integration Co.

Joseph Jaffe, Professional EOS Implementer, EOS Worldwide

Bob Knorpp, Host, The BeanCast

TOPICS

ChatGPT Takes on Imagery

H&M’s AI Runway

Hollywood Wants Meme Money

X Shuffles the Deck Chairs

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FAIR/FAIL/FOUL

FAIR: Europe mocks Tesla in troll ad campaign

FAIL: The White House ruins the “Ghibli” meme with horrific image

FOUL: Supposed free-speech defender Musk promises swift consequences for those trashing Tesla

SPONSORS

BeanCast 774: No Copyright For You

Panel

Saul Colt, President, The Idea Integration Co.

Duane Forrester, COO, LynxPulse.com

Jerlyn O’Donnell, Principal Consultant, DesignLady.com

Bob Knorpp, Host, The BeanCast

TOPICS

Copyright and AI

News and Ad Performance

Alchemy’s Influencer Fund

X’s “Turnaround”

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FAIR/FAIL/FOUL

FAIR: Ben & Jerry’s sticks to their guns

FAIL: Anti-fraud CEO arrested for fraud

FOUL: Apple gets sued over Apple Intelligence claims

SPONSORS

BeanCast 773: There's Not Enough People

Panel

Mitch Joel, Cofounder, ThinkersOne

Lisa Laporte, CEO, TWiT.tv

Augie Ray, Vice President, Analyst of Customer Experience, Gartner

Bob Knorpp, Host, The BeanCast

TOPICS

Simple Digital Math

Creators Seeking Independence

Women’s Sports Delivers

AI Citing Bad Sources

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FAIR/FAIL/FOUL

FAIR: Kia ad trolls Elon Musk

FAIL: White House lawn used to promote Tesla

FOUL: Apple gets called out by one of their biggest fans

SPONSORS

BeanCast 772: Federated

Panel

Farrah Bostic, Principal Consultant, The Difference Engine

Eli Goodman, CEO, Datos, A Semrush Company

Bob Knorpp, Host, The BeanCast

TOPICS

Failing Creative Agency

Federating Social Platforms

Orb AI’s “Iffy” Proposition

Making Mid-roll More Appealing

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FAIR/FAIL/FOUL

FAIR: Target’s foot traffic down five straight weeks after ending DEI policies

FAIL: Volvo’s AI ad

FOUL: Google’s new AI Mode

SPONSORS

BeanCast 771: Underperforming

Panel

Saul Colt, President, The Idea Integration Co.

Sloane Kelley, VP of Social Media, 9Rooftops

Matt Mc Dermott, VP of Growth & Innovation, idfive

Bob Knorpp, Host, The BeanCast

TOPICS

Use of Unapproved AI

Underperforming Campaigns

Insights about YouTube

Reels as a Standalone App

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FAIR/FAIL/FOUL

FAIR: Nimbi’s OnlyFans campaign

FAIL: Amazon has restricted vaginal health ad, calling them, “too embarrassing”

FOUL: Chegg sues Google over AI summaries

SPONSORS

BeanCast 770: Flying Facial Hair

Panel

Saul Colt, President, The Idea Integration Co.

Jonathan Sackett, VP Marketing & Communications, NEI

Bob Knorpp, Host, The BeanCast

TOPICS

2025 Super Bowl Ad Game

Women in the Ads

The Poppi Controversy

Learning from Kendrick Lamar

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FAIR/FAIL/FOUL

FAIR: We pick our favorites

FAIL: Kanye markets a swastika t-shirt

FOUL: The battle over the Ugg brand name

SPONSORS

BeanCast 769: Joe Was Right

Panel

Ian Baer, Founder, Sooth

Saul Colt, President, The Idea Integration Co.

Samuel Monnie, Co-CEO, Purpose Hive

Bob Knorpp, Host, The BeanCast

TOPICS

Evolving Consideration Sets

Deepseek’s Impact

YouTube’s Community Features

Five-Star Reviews

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FAIR/FAIL/FOUL

FAIR: Heinz proves the power of branding cues

FAIL: X sues even more former advertisers

FOUL: Zuckerberg praises Musk in an earning call

SPONSORS

BeanCast 768: Magnum Is Calling

Panel

Winston Binch, Chief Brand & Experience Officer, GALE

Farrah Bostic, Principal Consultant, The Difference Engine

Saul Colt, President, The Idea Integration Co.

Bob Knorpp, Host, The BeanCast

TOPICS

Meta Tries to Calm Advertisers

Social Bounties for Creators

Experiential Commerce

Netflix Raising Price of Ad-tier

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FAIR/FAIL/FOUL

FAIR: Crocs does Beatles-inspired co-branded shoes

FAIL: Balenciaga creates a rather bland handheld gaming unit

FOUL: YouTube combats ad blocking with an hour-long, unblockable, unskippable ad

SPONSORS

BeanCast 767: Replacing TikTok

Panel

Saul Colt, President, The Idea Integration Co.

Janell Townsend, Chair Management & Marketing Dept, Oakland University

Bob Knorpp, Host, The BeanCast

TOPICS

Replacing TikTok

AI for PR

A Plan to Ban Pharma Ads

Revolutionary Dubbing Service

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FAIR/FAIL/FOUL

FAIR: Apple TV’s Severance puts stars in a glass box in Grand Central Station

FAIL: Walmart introduces their new logo and people can’t see the difference

FOUL: Meta’s version of community notes won’t apply to ads

SPONSORS