The BeanCast™ Marketing Podcast

BeanCast 796: Scott Galloway's Nipples

Panel

Christopher Baccus, Partner, Chameleon Collective

Saul Colt, Founder & President, The Idea Integration Co.

Bob Knorpp, Host, The BeanCast

TOPICS

Using Humor on LinkedIn

Social Listening’s Bot Problem

Media Diversification Today

Creators Question Meta’s Reels

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FAIR/FAIL/FOUL

FAIR: Liquid Death scores an epic brand integration with Running Man reboot

FAIL: Chinese car brand, Chery, attempts Land Rover stunt with disastrous results

FOUL: New federal law about hemp products throws the entire industry into turmoil

SPONSORS

BeanCast 795: Is AI "Licking" Us?

Panel

Joseph Jaffe, Professional EOS Implementer, EOS Worldwide

Mitch Joel, Co-Founder, ThinkersOne.com

Bob Knorpp, Host, The BeanCast

TOPICS

The Impact of Too Much AI Praise

China Regulates Influencer "Authority"

Meta Profiting on Scam Ads

Avoiding "We" in Apology Statements

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FAIR/FAIL/FOUL

FAIR: Owalla capitalizes on a home invasion story

FAIL: The ongoing Twitter rebrand saga fails yet again

FOUL: The growing backlash over the new AI-generate Coca Cola ads

SPONSORS

BeanCast 794: The Blue Jays Just Let You In?

Panel

Farrah Bostic, Principal Consultant, The Difference Engine

Saul Colt, President, The Idea Integration Co.

Colby Vogt, President, CoVo

Bob Knorpp, Host, The BeanCast

TOPICS

WPP’s New AI Initiative

AI Slop is the Plan

OpenAI Reveals Atlas Browser

Consumers Still Prefer Short Video

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FAIR/FAIL/FOUL

FAIR: Elevator company capitalizes on the Louvre heist

FAIL: Film launch party turns fans into fools at Bugonia opening

FOUL: South African soup company gets in trouble after playing games with their product’s name

SPONSORS

BeanCast 793: Only Good Vibes

Panel

Christopher Barger, Chief Communications Officer, Spin Sucks

Saul Colt, President, The Idea Integration Co.

Bob Knorpp, Host, The BeanCast

TOPICS

Vibes Launches

Brand vs. The Idea

Tesla’s Pitch to Investors

The Apple TV Rebrand Controversy

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FAIR/FAIL/FOUL

FAIR: KFC’s hockey billboard AND Black Phone 2 London installation

FAIL: None of the new  Open AI ads are connecting with consumers

FOUL: Wikipedia is the latest victim of AI search results

SPONSORS

BeanCast 792: The Bots Are Lying

Panel

Tedd Aurelius, CMO, sg360

Saul Colt, President, The Idea Integration Co.

Augie Ray, VP/Analyst Customer Experience, Gartner

Bob Knorpp, Host, The BeanCast

TOPICS

Sora 2 Impressions

Social’s “Tobacco” Moment

Lying Bots

Instagram at 15

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FAIR/FAIL/FOUL

FAIR: Tim Tams launch with upside down billboards in the UK

FAIL: The new Marvel logo is far too busy

FOUL: Russian President, Vladimir Putin, okays plan to turn their spacecrafts into billboards

SPONSORS

BeanCast 791: The Ultimate Influencers

Panel

Dan Goldgeier, Sr. Copywriter, GTB (dangoldgeier.com)

Jason Lonsdale, Chief Strategy Officer, tba

Cyndee Woolley, PR Consultant, C2 Communications

Bob Knorpp, Host, The BeanCast

TOPICS

The Broken Ad Model

Making Brand Safety Worse

New Pitch for Podcasters

Diversifying YouTube Revenue

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FAIR/FAIL/FOUL

FAIR: KitKat does an iPhone-style ad

FAIL: New Apple OOH ad has an illustration that looks like a penis

FOUL: Friend AI campaign sparks debate over “hatevertising”

SPONSORS

BeanCast 790: More Lift On My Shorts

Panel

Rose Cameron, Principal, R. Cameron Consulting

Saul Colt, President, The Idea Integration Co.

Joseph Jaffe, Professional EOS Implementer, EOS Worldwide

Bob Knorpp, Host, The BeanCast

TOPICS

AI and the Marketing Funnel

Retail Media Roadblocks

Creator Stores

The Drop in YouTube Views

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FAIR/FAIL/FOUL

FAIR: Polaroid takes on camera phones and AI

FAIL: Disney raises streaming prices right after the Kimmel fiasco

FOUL: The details of the proposed TikTok deal

SPONSORS

BeanCast 789: A House Of Mice

Panel

Ian Baer, Founder/President, Sooth

Bob Knorpp, Host, The BeanCast

TOPICS

Free-Speech Debate and Advertisers

LinkedIn’s Content Conundrum

YouTube and Home Shopping

The Promised TikTok Deal

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FAIR/FAIL/FOUL

FAIR: Law firm preemptively sues Disney over IP rights for usage in an ad

FAIL: Meta’s disastrous AI demonstration

FOUL: Samsung confirms ads coming to connected refrigerators

SPONSORS

BeanCast 788: What We Learned Today

Panel

Saul Colt, President, The Idea Integration Co.

Craig Daitch, CEO, Telemetry

Jerlyn O’Donnell, Principal Designer, DesignLady.com

Bob Knorpp, Host, The BeanCast

TOPICS

Pharma Ads on Notice

Woke-Baiting

The Promise of RSL

Google’s Criteo Partnership

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FAIR/FAIL/FOUL

FAIR: Heinz does a phenomenal brandless ad

FAIL: Gun violence

FOUL: Apple changes iPhone ad for South Korean market

SPONSORS

BeanCast 787: It's Like Buttah

Panel

Saul Colt, President, The Idea Integration Co.

Duane Forrester, Founder & CEO, UnboundAnswers.com

Bob Knorpp, Host, The BeanCast

TOPICS

Holding Google Accountable

AI Killing Creative Departments

What Cracker Barrel Got Wrong

Ad-Sponsored Films Winning Awards

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FAIR/FAIL/FOUL

FAIR: Bose hops on a hot color trend

FAIL: Sanex Shower Gel uses an old racist trope in ads

FOUL: Clippers appear to have used an endorsement deal to get around the NBA salary cap

SPONSORS