The BeanCast™ Marketing Podcast

BeanCast 806-Mitch Money

Panel

Saul Colt, President, The Idea Integration Co.

Rand Fishkin, CEO, SparkToro

Mitch Joel, co-Founder, ThinkersOne

Bob Knorpp, Host, The BeanCast

TOPICS

Ads in AI Queries

Social’s Lobbying and PR

Machines Talking to Machines

Consumers Accept AI Creative

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FAIR/FAIL/FOUL

FAIR: Oregon theater owner’s promotion of Melania draws Amazon’s ire

FAIL: Samsung’s AI-generated social ads draws widespread trolling

FOUL: Omnicom set to eliminate another $1 billion in salaried employees

SPONSORS

BeanCast 805- The 2026 Analysis Of The Analysis Show

Panel

Ian Baer, CEO, Sooth

Farrah Bostic, Founder, The Difference Engine

Scott Monty, Executive Leadership Coach, Scott Monty Strategies

Bob Knorpp, Host, The BeanCast

TOPICS

This week the show takes its annual look back at the Super Bowl ad news coverage, complete with our own winners and losers, and a ton of AI chatter.

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FAIR/FAIL/FOUL

FAIR: Anthropic/Claude Super Bowl ad (Pre-game cut, psychologist)

FAIL: Coinbase karaoke ad

FOUL: The surveillance blow-back from the Ring Doorbell camera ad

SPONSORS

BeanCast 804-There's The Man I Love

Panel

Christopher Barger, Executive Communications Advisor

Jeff Cruz, EVP Chief Creative Officer, MRM

Jonathan Sackett, Chief MARCOM & Brand Officer, NEI

Bob Knorpp, Host, The BeanCast

TOPICS

The Best Ad Buy on TV

Continuity vs. Prediction

The LinkedIn Earnings Machine

Instagram Pilots Premier Subscriptions

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FAIR/FAIL/FOUL

FAIR: Dr. Pepper pays attention and capitalizes on a popular TikTok meme about them

FAIL: Melania documentary sells exactly one ticket to first screening in London

FOUL: TikTok gift card scam puts Sephora into a PR pickle

SPONSORS

BeanCast 803-mascot-death-orgies

Panel

Arthur Baker, Executive Communications Advisor, Chef’s Kiss

Saul Colt, President, The Idea Integration Co.

Bob Knorpp, Host, The BeanCast

TOPICS

P&G on Data and AI

Distiguishing AEO from GEO

Abusing Your Mascot

Telly’s Mixed Success

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FAIR/FAIL/FOUL

FAIR: Giant snow penis urges awareness about testicular cancer

FAIL: Health brand Voy irritates London Underground riders

FOUL: Ogily UK virtue signals

SPONSORS

BeanCast 802: I Was Shocked

Panel

Saul Colt, President, The Idea Integration Co.

Aaron Strout, Consultant, Aardwolf

Ron Tite, Chief Strategy & Innovation Officer, Church+State

Bob Knorpp, Host, The BeanCast

TOPICS

The “Like Recession”

YouTube and Controversy

Emotion vs. Persuasion

GPL-1’s Effects on Snack Industry

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FAIR/FAIL/FOUL

FAIR: Equinox pokes fun at AI images in ads

FAIL: The Trump Phone is MIA six months after taking orders

FOUL: The Nintendo AI ad controversy

SPONSORS

BeanCast 801: Let Your Artists Be Free

Panel

Monty Hagler, President & CEO, RLF Communications

Zontee Hou, President, Media Volery

Ted Wright, CEO, Fizz

Bob Knorpp, Host, The BeanCast

TOPICS

Branded Entertainment’s Future

Gemini vs ChatGPT

AI and Rudeness

Dead Tactics That Live Again

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FAIR/FAIL/FOUL

FAIR: The Frontline mall installation gets revived by Reddit

FAIL: Spotify’s claim that they no longer take ICE recruitment ads

FOUL: X continues to not learn from revenue drops

SPONSORS

BeanCast 800: To Viral Or Not To Viral

Panel

Saul Colt, President, The Idea Integration Co.

Jo Darby, Digital/Social Marketing Consultant

Cyndee Woolley, Founder, C2 Communications

Bob Knorpp, Host, The BeanCast

TOPICS

The Evolution of Social

Ethics for AI Use

Instagram’s Chief Shares an Opinion

Subscription Fatigue is Peaking

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FAIR/FAIL/FOUL

FAIR: Porsche’s holiday video

FAIL: McDonald’s Netherlands joins the AI ad wall of shame

FOUL: Apple Vision Pro still failing to find its market

SPONSORS

BeanCast 799: The 2025 Year-End Review

Panel

Ian Baer, Founder/CEO, Sooth

Farrah Bostic, Principal Consultant, The Difference Engine

Jonathan Sackett, VP Communications & Marketing, NEI

Bob Knorpp, Host, The BeanCast

TOPICS

AI blossoms into the fully disruptive force that we always knew it would become

The Omnicom+Interpublic deal

The Trump 2.0 administration

The battle over who will own Warner-Discovery

The TikTok ban that never happened

The growth of women’s sports advertising

Meta ends fact checking

Digital content creators gain the attention and representation they wanted from Hollywood

Amazon’s makes huge gains in their ad solutions

Cracker Barrel’s logo fiasco

Google and Facebook manage to avoid many of the worst possible outcomes in their antitrust cases

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best of the FAIR/FAIL/FOUL

FAIR: The Severance glass box promotion in Grand Central

FAIL: Kanye goes full-on Nazi in an ad

FOUL: Apple continually promoted AI features on the iPhone that never appeared

SPONSORS

BeanCast 798: People Who Talk To AI For Hours

Panel

Jason Keath, Co-Founder/CEO, Social Fresh

Janell Townsend, Chair Management & Marketing, Oakland University

Bob Knorpp, Host, The BeanCast

TOPICS

Netflix to Buy Warner-Discovery

Omnicom’s Lastest Merger Spin

Political AI Agents Better Than Ads

Creating a “Truth” Moment For Guns

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FAIR/FAIL/FOUL

FAIR: Hershey’s interactive recreation of their holiday bells ad…AND…Percy Jackson billboard with a practical wave effect

FAIL: The leaked audio of a Campbell’s executive bad mouthing the products and the customers

FOUL: Pantone announces that the next color of the year will be…white

SPONSORS

BeanCast 797: Trust But Verify

Panel

Craig Daitch, Founder & CEO, Telemetry

Scott Monty, Founder & Principal, Scott Monty Strategies

Bob Knorpp, Host, The BeanCast

TOPICS

Big Tech’s OpenAI Dilemma

Trusting Amazon’s Ad Platform

The Right Antitrust Remedy

Under Using Your Comms Department

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FAIR/FAIL/FOUL

FAIR: Dolmio creates “naked pasta” ads

FAIL: Burger King does a stomach turning ASMR ad

FOUL: Meta wins antitrust case by convincing the judge that social media is dead

SPONSORS