The BeanCast™ Marketing Podcast

BeanCast 816: A New and Improved Google

The BeanCast

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Panel

Saul Colt, President, The Idea Integration Company

Mitch Joel, Co-Founder, ThinkersOne.com

Bob Knorpp, Host, The BeanCast

TOPICS

Google i/o Announcements

Hyping the World Cup

Why Human Writing Still Wins

YouTube Driving AI Recommendations

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FAIR/FAIL/FOUL

FAIR: The Obsession movie interactive billboard campaign

FAIL: Starbucks South Korea apologize a second time for ad referencing massacre

FOUL: Ad location data shown to be helping US adversaries in targeting US service members

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BeanCast 815: My Mom Thinks I'm Awesome

The BeanCast

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Panel

Duane Forrester, Author/Speaker/Advisor, DuaneForrester.com

Ted Wright, CEO, Fizz

Bob Knorpp, Host, The BeanCast

TOPICS

Why SEO Still Matters

Creators Get Upfronts Attention

AI’s Regulatory Quagmire

Response Time Driving Loyalty

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FAIR/FAIL/FOUL

FAIR: Assassin’s Creed Black Flag gets attention with a $500,000 Caribbean scavenger hunt

FAIL: Liquid Death collab with Pop Tarts generates attention, but is still disgusting

FOUL: Political money is flowing to influencers, largely unsupervised

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BeanCast 814: Oh, Feet Stuff

The BeanCast

Panel

Tedd Aurelius, Partner, South Franklin

Rose Cameron, Brand Innovation Consultant, R. Cameron Consulting

Bob Knorpp, Host, The BeanCast

TOPICS

Learning from OnlyFans

What is Google Now

Meta Gets Sassy

Unpacking the Apple Settlement

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FAIR/FAIL/FOUL

FAIR: Papa John’s honors now worthless Spirit Airlines points

FAIL: The “listed as remote for visibility” issue on LinkedIn Jobs

FOUL: Peter Arnell is name Chief Brand Architect by the Trump administration

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BeanCast 813: The Walmart Signal

Panel

Saul Colt, President, The Idea Integration Co.

Matt McDermott, VP Growth. & Innovation, idfive

Janell Townsend, Chair Management & Marketing, Oakland University

Bob Knorpp, Host, The BeanCast

TOPICS

The Walmart Signal

Device Branding Goes Astray

Are Smaller Agencies the Future

Back-Button Hacking Banned

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FAIR/FAIL/FOUL

FAIR: Lancome sends PR kits to the “wrong addresses”

FAIL: Indiana Fever pulls bad AI edited promotion after their star player mocks it

FOUL: Deep fakes of celebrity endorsements run headlong into Taylor Swift’s legal team

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BeanCast 812: A Cute Little Guy

Panel

Saul Colt, President, The Idea Integration Co.

Zontee Hou, President, MediaVolery

Colby Vogt, President, COVO

Bob Knorpp, Host, The BeanCast

TOPICS

The America 250 Tightrope

Bad Viral Stunts

Reaching GenZ

Instagram Finally Allows Links

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FAIR/FAIL/FOUL

FAIR: Amstel launches “shot without permission” campaign

FAIL: Meta pulls ads from law firms seeking social media addiction clients

FOUL: Research indicates visible AI in ads shrinks brand trust

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BeanCast 811: Precocious Baby Robots

Panel

Ian Baer, Founder/CEO, Sooth

Farrah Bostic, Principal Consultant, The Difference Engine

Bob Knorpp, Host, The BeanCast

TOPICS

Holding Social Media Accountable

The Real Issue with Agentic

IRL Experiences

Gaming Still Wants Your Ads

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FAIR/FAIL/FOUL

FAIR: KitKat leans into a theft of their product

FAIL: An AI-designed otter logo causes a restaurant a world of hurt

FOUL: Tesla shares a video implying a nearly blind man can safely drive a Cyber Truck

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BeanCast 810: It's Harder Than You Would Think

Panel

Saul Colt, President, The Idea Integration Co.

Jerlyn O’Donnell, Experience Design, Design Lady

Julian Zilberbrand, Global Head of Data Solutions, LG Ad Solutions

Bob Knorpp, Host, The BeanCast

TOPICS

The Trade Desk’s Slide

Meta’s Plan For Influencers

Roblox Wants Their Cut

Breaking e-Commerce Rules

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FAIR/FAIL/FOUL

FAIR: Seattle Opera offers a 14% TIMOTHEE discount

FAIL: Writer uses Claude Cowork and works himself out of a job

FOUL: The Bachelorette season 22 entirely scrapped due to the release of disturbing video

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BeanCast 809: The Dark Canal

Panel

Rose Cameron, Brand Innovation Consultant, R. Cameron Consulting

Lisa Laporte, CEO, TWiT.tv

Augie Ray, VP/Analyst Customer Experience, Gartner

Bob Knorpp, Host, The BeanCast

TOPICS

Prediction Marketplace Issues

Amazon Gets a Win on Perplexity

Making Digital a Cool Job Again

The End of Free YouTube

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FAIR/FAIL/FOUL

FAIR: Bungie’s Marathon popup experience freaks out visitors

FAIL: Magnum Ice Cream tries to launch a multi-sensory experience in the London Underground

FOUL: Amazon Prime Video introduces the “Ultra Tier” as a thinly veiled way to double ad-free pricing

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BeanCast 808-Baby Bites

Panel

Saul Colt, President, The Idea Integration Co.

Joseph Jaffe, Certified EOS Implementer, EOS Worldwide

Ron Tite, Founder / Chief Strategy & Innovation Officer, Church+State

Bob Knorpp, Host, The BeanCast

TOPICS

Agency AI Platforms

Over-Zealous Bots

Creators as Production Partners

X’s New Features

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FAIR/FAIL/FOUL

FAIR: NPR asks questions in new ad campaign

FAIL: McDonald’s CEO takes a little baby bite in social post

FOUL: CBP has been using commercially available ad location data to track down immigrants

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BeanCast 807-Pain

Panel

Saul Colt, President, The Idea Integration Co.

Adam Holden-Bache, Director of Email Marketing, The Crowdfunding Pros

Cyndee Woolley, President, C2 Communications

Bob Knorpp, Host, The BeanCast

TOPICS

Ads in AI Queries

Social’s Lobbying and PR

Machines Talking to Machines

Consumers Accept AI Creative

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FAIR/FAIL/FOUL

FAIR: Oregon theater owner’s promotion of Melania draws Amazon’s ire

FAIL: Samsung’s AI-generated social ads draws widespread trolling

FOUL: Omnicom set to eliminate another $1 billion in salaried employees

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