On this episode we talk with John Briggs and how he navigated the stubbornness and mental dilemmas of selecting a niche.  When John did it, he noticed that his profits exploded.  John walks you step-by-step through how you can select your niche and what the experience is like prior to picking a niche and afterwards. In short he works less than 55 hours a week during tax season and he attributes it to having a niche...Oh and by the way his profit has nearly doubled in his business, too.  Work less, make more.