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On this episode of Fraudology, Karisse is joined by Jenna Posner, Chief Digital Officer of Snipes USA. While most guests on Fraudology are primarily focused on fraud prevention or Trust & Safety, Jenna is in the C-suite, responsible for a much bigger picture that includes sales, marketing, and the entire P &L of Snipes' US e-commerce channel. So, why would someone who has spent their entire career focused on sales and growth care about online fraud?Jenna will answer that question brilliantly. While also talking about:

• The unique world of hype-selling, especially in sneakers & streetwear, and the high cost to revenue & customer loyalty of relying on a fraud provider that isn't equipped to accurately identify good customers or risky behaviors within milliseconds
• Why, despite overseeing the entire e-commerce channel, replacing the existing fraud provider became Jenna's 1st priority; while this wasn't "sexy", the night & day difference, and the returns on that decision gained her a lot of momentum to continue replacing & upgrading technology throughout the business
• How & why Jenna chose the solution that she did for their business, and several of the ways that understanding technology & how it's utilized allowed her to identify an outlier that approached the issue differently, and with more of a focus on increasing sales than only preventing fraud
• Learn from some of the ways that Jenna talks about the impact and value of a strong fraud strategy on the "big picture" and on overall business goals like building a reliable brand, increasing customer loyalty, and increasing revenue opportunities, to be inspired the next time you're speaking to a business leader within your organization

To connect with Jenna Posner (No solicitations please!): https://www.linkedin.com/in/jennaflatemanposner/

Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line.

Connect with her on LinkedIn

She brings her experience, expertise, and extensive network of experts to this podcast weekly, on Tuesdays.