Failure isn’t the opposite of success—it’s part of it. Every successful business owner has a long list of things they tried that didn't work. But instead of letting those failures stop them, they used them as stepping stones to get better, refine their strategy, and ultimately build something that works. If you’ve been playing it safe in your business because you’re afraid of failing, this episode is your permission slip to mess up spectacularly—and grow because of it.

This week, I’m talking about why the only way to truly figure things out in business is by actually doing them—yes, even if you totally flop. Watching my son’s middle school basketball games made me realize something: kids know that mistakes are how you learn, but adults? We get so stuck trying to avoid them that we stop ourselves from learning at all. So if you’ve ever wished you could think your way to success without a single misstep… well, let’s talk about why that’s never going to happen (and why that’s actually great news for you).

You will learn:

• What middle school basketball players understand about learning that most business owners completely miss.
• Why the biggest risk to your business isn’t making mistakes, but avoiding them.
• Why your brain naturally clings to the idea that success can be achieved without failing (and how to move forward once you realize that’s not possible).
• The reason failure cements lessons in your brain more effectively than any book, course, or expert advice ever could.
• How to stop making failure mean something personal about you so you can actually learn from it and grow from it, instead of just feeling terrible about it.

If you’ve been waiting for certainty before making moves in your business, this episode will help you see that real certainty comes from experience. Tune in now and start making failure work for you instead of against you.

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