The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs

The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs

By Jan Touchberry - Brand Strategist, Showit Web Designer, Visibility Expert for Christian Female FoundersBusinessEntrepreneurshipEducationHow ToMarketing
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The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs episodes

  • 98: Overcoming the Fear of Visibility for Business Growth

    Are you called to more but terrified to be seen doing it?

    In this episode of Her Faith at Work, Jan Touchberry goes deep into the fear that keeps so many faith-driven women entrepreneurs playing small: the fear of visibility. Through honest reflection, Biblical wisdom, and the powerful words of Rachel Wortman — “To steward your calling well, people need to know you exist” — Jan confronts the spiritual and strategic blocks that keep women entrepreneurs from stepping fully into their God-given assignments.

    If you’ve ever said, “I’m waiting on God’s timing,” or “I’m just being humble,” when really, you’re battling fear and perfectionism, this episode will speak directly to your soul.

    What You’ll Learn
    1. What “fear of visibility” really is — and why it’s more than a marketing issue
    2. How Biblical leaders like Moses, Gideon, and Esther overcame their fears to walk in obedience
    3. Why visibility is not about self-promotion but faithful stewardship
    4. How staying hidden can cost you kingdom impact
    5. 5 practical strategies to build visibility courage and confidence
    6. How obedience (not polish) leads to transformation and profit in your faith-based business

    Scripture + Wisdom Highlights
    1. “Ready is not a requirement for obedience.”
    2. “Your voice isn’t just for you — it’s for the person God has assigned to your obedience.”
    3. Rachel Wortman’s quote:

    “To leap you have to be visible, and to be visible, you have to face head on what you hope people don't see.”
    1. Esther 4:14: “Perhaps you have come to your royal position for such a time as this.”

    Perfect For You If...
    1. You're a Christian entrepreneur building a faith-based business
    2. You want business growth strategies rooted in faith, not hustle
    3. You’ve struggled with imposter syndrome, comparison, or playing small
    4. You know visibility is important, but it feels overwhelming or even unsafe
    5. You desire kingdom impact, not just influence

    Next Step: Join the Visibility Blueprint Workshop

    Are you ready to stop hiding and start stewarding your voice with boldness and grace?

    👑 Join Jan for the Visibility Blueprint Workshop — a live, half-day event designed for Christian entrepreneurs who are ready to show up in obedience and build visibility God’s way.

    You'll walk away with:

    1. Clarity on what’s been holding you back
    2. A Spirit-led, personalized strategy for visibility
    3. Tools to show up consistently and confidently in your business

    👉 Save your seat now at jantouchberry.com/visibility — spots are limited!

    HOW TO SUPPORT THE SHOW:

    - Follow "Her Faith at Work" on your favorite podcast platform

    - Leave a review on ⁠Apple Podcasts⁠

    - Share this episode with a fellow entrepreneur who needs to hear this message

    - ⁠Buy Me a Coffee⁠ ☕️

    CONNECT WITH JAN:

    Here are all the best places and FREE stuff 👇🏻

    Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in


    FIND ME HERE:

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanTouchberry.com

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry


    JOIN THE CONVO:

    We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

    25 min
  • 97: SEO for Beginners — Visibility Strategies for Business Growth

    Ever feel like you're feeding the content machine but still not being found by your dream clients? You're not alone — and you're definitely not doing anything wrong. But there is a better way to grow a faith-based business online without constantly being “on.”

    In this episode, we’re breaking down SEO for beginners in real, non-techy language — and showing you why search engine optimization is one of the most powerful (and sustainable!) ways to grow your Christian small business.

    Whether you’re focused on email marketing, launching a profitable business, or just trying to figure out how to show up online without burning out, this episode gives you the tools, language, and strategy to start strong — and stay sane.

    🌱 You’ll learn:
    1. What SEO actually is (and why it matters for Christian entrepreneurs)
    2. How SEO works for Google, Pinterest, and even tools like ChatGPT
    3. Why SEO is not just for bloggers or digital marketers
    4. The biggest myths keeping Christian women from getting visible
    5. Simple first steps you can take this week — no tech degree required

    If you’ve been stuck in the cycle of over-posting and under-converting, it’s time to learn the power of strategic, faithful visibility.

    📣 Ready to Get Found — Without the Overwhelm?

    Join me for the Visibility Blueprint Workshop in early 2026, where we’ll build out a strategy that actually works for your business. No more guessing, no more spinning. Just clear direction, rooted in strategy and faith.


    🎯 Save your spot at: jantouchberry.com/visibility

    CONNECT WITH JAN:

    Here are all the best places and FREE stuff 👇🏻

    Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in

    Subscribe to the newsletter: http://jantouchberry.com/newsletter


    FIND ME HERE:

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry


    JOIN THE CONVO:

    We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

    25 min
  • 96: Business Growth Begins with Clarity – Organize Your Mind & Business with Tracy Hoth

    If you feel buried in digital clutter, overwhelmed by systems, or stuck spinning your wheels, it’s time to stop treating the symptoms and start clearing the source. In this faith and business podcast episode, Jan sits down with organization expert and coach Tracy Hoth to uncover the surprising connection between organization and business growth.

    Whether you're a small business owner juggling files, planners, and client work—or a Christian entrepreneur who just wants to feel more focused and in flow—Tracy’s signature SPACE method will help you get back to what matters: doing the work God has actually called you to.

    In this episode, we cover:

    1. Why disorganization is draining your time and your revenue
    2. The mindset shift every entrepreneur needs to declutter with grace
    3. Tracy’s 5-step “SPACE” method for organizing your business and brain
    4. How clutter affects confidence (and conversions!)
    5. Faith-forward strategies to create systems that actually stick

    Guest Bio – Tracy Hoth

    Tracy Hoth is a business and life coach with over 17 years of experience helping women create sustainable systems in both their homes and businesses. Host of the Simply Squared Away podcast, Tracy is passionate about helping female entrepreneurs move from chaos to clarity through her proven organizational framework. Her clients gain more than just tidy folders—they reclaim time, confidence, and vision.

    Resources & Mentions:

    📍 Learn more & grab her free 15-Minute Declutter Challenge at simplysquaredaway.com

    📍 Learn the only 5 file folders you need to organize your digital files. simplysquaredaway.com

    📍 Book: The Way They Learn by Cynthia Tobias

    Take Action:

    Ready to grow a more profitable business with less clutter and more confidence? Start with 15 minutes. Grab Tracy’s free guide and take back your time today.


    CONNECT WITH TRACY:

    Website https://simplysquaredaway.com/

    The Organized Coach Podcast https://simplysquaredaway.com/podcast/

    Instagram https://instagram.com/tracyhoth


    CONNECT WITH JAN:

    Here are all the best places and FREE stuff 👇🏻

    Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in

    Subscribe to the newsletter: http://jantouchberry.com/newsletter


    FIND ME HERE:

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry


    JOIN THE CONVO:

    We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

    27 min
  • 95: Mastering Your Marketing Calendar for Small Business Growth

    If content creation feels heavy or your calendar is running you instead of supporting you, this episode will breathe some peace into your process. Host, Jan Touchberry walks you through how to build a marketing calendar that reflects your values, your capacity, and your God-given mission.

    This is for the Christian entrepreneur who’s ready to lead with clarity, not chaos — and who believes that strategy and Spirit are meant to work together.

    In This Episode, You’ll Learn:
    1. How to assess your true capacity and avoid overcommitting
    2. Why your marketing efforts need a destination, not just activity
    3. How to build a visibility rhythm rooted in margin and sustainability
    4. Simple steps to plan the remainder of the year (and begin sketching 2026)
    5. What it means to build a faith-driven business with purpose, not pressure


    Listener Takeaways

    Jan shares how to:

    1. Honor the season you’re in without sacrificing momentum
    2. Choose one core platform to focus on — and support it with a steady rhythm
    3. Plan your content around purposeful invitations rather than scattered effort
    4. Begin looking ahead to 2026 with both strategic insight and spiritual alignment

    This is practical digital marketing guidance for women who want to grow a profitable business without abandoning their peace or purpose.

    Featured Resource

    🎁 Grab the free Visibility Blueprint checklist — your step-by-step tool for building a sustainable marketing strategy.

    👉 Download it here


    You're Invited

    🎯 Join Jan in January for the Visibility Workshop — a space to plan your Q1 content with clarity, focus, and faith at the center.


    Register at: jantouchberry.com/visibility


    CONNECT WITH JAN:

    Here are all the best places and FREE stuff 👇🏻

    Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in

    Subscribe to the newsletter: http://jantouchberry.com/newsletter


    FIND ME HERE:

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry


    JOIN THE CONVO:

    We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

    20 min
  • 94: Live Coaching Session: A Faith-Driven Entrepreneur Guide Toward Small Business Growth

    What if the only thing standing between your God-given digital product idea and actual income... is a system that works?

    In this first-ever live coaching episode, I sit down with faith-driven entrepreneur Tracy Dempsey—a client and friend—to coach her through the real-world challenges of building an online presence when the tech feels intimidating. Tracy’s mission centers around helping women grow spiritually through journaling—but like many new business owners, she’s facing overwhelm around systems, setup, and selling.

    We unpack the strategy behind:

    1. Turning your blog into a tool to increase small business sales
    2. Creating an email marketing workflow that connects with your ideal client
    3. Setting up funnels and payment systems that support—not stall—growth
    4. Structuring a website that’s SEO-smart and built to convert
    5. Why starting simple is the most powerful business growth move you can make

    This episode is packed with faith-fueled growth tips and practical business tips that blend strategy with spiritual obedience. If you’re a faith-driven entrepreneur who’s ready to ditch the tech overwhelm and finally bring your offer to life, you’ll feel right at home here.

    KEY QUOTES:

    1. “You don’t need to master the tech. You need a repeatable system.”
    2. “Your funnel isn’t broken—it’s just unfinished.”
    3. “Perfection isn’t the goal. Progress builds momentum—and sales.”

    RESOURCES & LINKS:

    1. Want to troubleshoot your funnel? Book a free 20-minute audit: jantouchberry.com/funnel
    2. Grab Flodesk and simplify your email marketing: jantouchberry.com/email
    3. Stay in the loop: jantouchberry.com/newsletter

    CALL TO ACTION:

    If you’re ready to increase small business sales but feel paralyzed by all the moving parts—this episode is for you. Take the next faithful step and schedule your free session at jantouchberry.com/funnel. I’d love to walk this with you.

    CONNECT WITH JAN:

    Here are all the best places and FREE stuff 👇🏻

    Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in

    Subscribe to the newsletter: http://jantouchberry.com/newsletter


    FIND ME HERE:

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry


    JOIN THE CONVO:

    We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

    33 min
  • 93: Building a Visibility Plan That Actually Works for Business Growth

    If you’ve been showing up online but still feel like your visibility is stuck in neutral — you’re not alone. In this episode, we’re breaking down why most visibility plans fall flat… and how to build one that’s actually aligned with your mission (and energy).

    In this episode, Jan Touchberry walks you through what she calls a Visibility Blueprint — a practical strategy to expand your reach through aligned collaboration instead of content overload. Think: podcast swaps, IG Lives, list takeovers, and panel events — but done with intention, not exhaustion.

    WHAT YOU'LL LEARN

    1. Identify the people who are mission-aligned (not just audience-adjacent)
    2. Reach new audiences through collaborative visibility (without feeling weird about it)
    3. Keep your eyes on purpose, not pressure — and still grow your reach in the process

    Whether you’ve been stuck in your own content bubble or just need a refresh on how to show up without burning out, this episode will meet you right where you are — and help you take a bold, strategic step forward.

    KEY TAKEAWAYS

    1. Most visibility plans stop short because they’re too inward-facing.
    2. Kingdom visibility isn’t about being everywhere — it’s about being obedient where you are.
    3. You don’t need a bigger platform. You need aligned partnerships.
    4. Collaboration can be strategic, life-giving, and mutually beneficial — when you root it in generosity and mission, not metrics.
    5. Visibility done God’s way builds trust, multiplies impact, and keeps your soul intact.

    RESOURCES

    1. Download the free Visibility Blueprint Checklist at JanTouchberry.com/visibility
    2. Want to collaborate with Jan? Fill out the form at JanTouchberry.com/collaborate

    CONNECT WITH JAN:

    Here are all the best places and FREE stuff 👇🏻

    Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in

    Subscribe to the newsletter: http://jantouchberry.com/newsletter

    FIND ME HERE:

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

    JOIN THE CONVO:

    We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

    25 min
  • 92: The Mindset Shift Every Christian Entrepreneur Needs for Visibility

    Let’s have a heart-to-heart about something that might be quietly blocking your visibility — and it’s not your content strategy. In this episode, Jan shares a powerful mindset shift for Christian women entrepreneurs who are struggling to show up online. If you’ve ever second-guessed a post, delayed your launch, or shrunk back out of fear of being “too much,” this one’s for you.

    We explore the spiritual side of visibility, the sneaky fear that hides behind phrases like “I don’t want it to be about me,” and how imposter syndrome can disguise itself as humility. Jan reminds us that visibility in business isn’t about being flashy — it’s about being faithful.

    You’ll walk away with real-talk encouragement, biblical truth, and a few bold affirmations to speak over your calling.

    What You’ll Learn:
    1. Why visibility blocks are rarely just a “strategy” issue
    2. The subtle difference between humility and hiding
    3. How imposter syndrome can keep faith-based entrepreneurs stuck
    4. What it means to anchor your business in truth when fear creeps in
    5. 4 affirmations to combat visibility fears
    6. A mindset shift that makes your message magnetic to your ideal clients

    Memorable Quotes:
    1. “There’s a difference between humility and hiding. One honors God. The other masks fear.”
    2. “The enemy doesn’t have to destroy your calling — he just has to convince you not to show up for it.”
    3. “God chose you — your voice, your story, your quirks — on purpose.”

    Reflect + Apply:

    This week, ask yourself:

    1. What does obedience look like for me today?
    2. Is fear driving my hesitation to show up?
    3. Whose voice am I listening to — God’s or something else?

    And then? Take one faithful step. Even if your voice shakes.

    CONNECT WITH JAN:

    Here are all the best places and FREE stuff 👇🏻

    Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in

    Subscribe to the newsletter: http://jantouchberry.com/newsletter

    FIND ME HERE:

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

    JOIN THE CONVO:

    We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

    12 min
  • 91: Faith-Rooted Visibility for Real Business Growth

    If visibility makes you feel like you're putting yourself on display—or worse, building your own empire—you’re not alone. But what if showing up boldly was actually part of your obedience? In this episode, Jan unpacks how visibility, when anchored in purpose and faith, becomes a tool for Kingdom impact and sustainable business growth.

    Learn how to build a personal brand that reflects your calling, resonates with your audience, and brings clarity to your mission—all without compromising your values. Because visibility isn’t vanity when it’s aligned with what God has called you to build.

    Whether you’ve been hiding behind your business name, struggling to find your voice online, or wondering if your brand really reflects your faith, this one’s for you.

    IN THIS EPISODE:

    1. What “faith-rooted branding” actually means (hint: it’s not just slapping a verse on your homepage)
    2. How visibility and obedience go hand-in-hand for the faith-driven entrepreneur
    3. The most common branding mistakes Christian small business owners make
    4. How to audit your current brand for alignment, clarity, and growth
    5. Practical business growth tips that start with brand integrity—not noise
    6. Why your brand might be the key to unlocking deeper faith and business growth

    SCRIPTURE HIGHLIGHTS:

    1. Galatians 1:10 – Whose approval are you building for?
    2. 2 Timothy 1:7 – God’s spirit brings power, not timidity.
    3. Proverbs 31:25 – Strength, dignity, and faithful instruction.

    LINKS & RESOURCES:

    Register for Vision Day

    Download the Free Brand Clarity Guide

    Schedule a Free 20-Minute Brand Audit Call

    Follow Jan on Instagram: @jantouchberry

    BOTTOM LINE:

    Your personal brand already speaks. The question is—what is it saying?

    If you're ready to stop hiding and start building with holy confidence, this episode will give you the clarity and conviction to be faithfully visible.

    CONNECT WITH JAN:

    Here are all the best places and FREE stuff 👇🏻

    Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in

    Subscribe to the newsletter: http://jantouchberry.com/newsletter

    FIND ME HERE:

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry

    JOIN THE CONVO:

    We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

    23 min
  • 90: The Faith Practice Christian Entrepreneurs Need for Faith And Business Growth

    Is it possible to journal with God instead of just to Him?

    In today’s episode, I’m joined by Tracy Dempsey — writer, encourager, and certified Pilates instructor — whose unique gift is helping women hear God’s voice with clarity and confidence through journaling. Yes, journaling! But not in the “dear diary” way you might be picturing.

    Tracy teaches a Spirit-led journaling practice that moves women from self-sufficiency and confusion to discernment, peace, and alignment with God’s design. And trust me — what she shares will shift the way you think about your quiet time, your business, and even how you process your dreams (literal ones, yes!).

    If you’ve ever felt like you’re doing all the right spiritual things — praying, reading, journaling — but still wondering if you’re actually hearing from the Lord… this episode is for you.

    We talk about:

    • The difference between journaling to God and journaling with God
    • How to recognize God’s voice through patterns and prompts in your own life
    • Tracy’s practical journaling system that’s simple, powerful, and doable
    • What it looks like to document and discern both spiritual and business direction
    • Why your obedience isn’t just for you — it’s meant to bless others too

    Tracy’s gentle, Spirit-led wisdom will inspire you to pick up your pen with a whole new level of expectation. So whether you’re a seasoned journaler or your notebook collection is full of “someday I’ll start” journals (hi, it’s me 🙋🏼‍♀️), this episode will speak to you.


    Listen in and be ready — God may be nudging you to listen differently today.


    CONNECT WITH TRACY:

    Blog: tracylynndempsey.com

    Newsletter: tracylynndempsey.com/newsletter

    Journaling tools + workshop info: tracylynndempsey.com/workshop


    JOIN US FOR THE THIRD SPACE RETREAT: jantouchberry.com/thirdspace


    QUOTABLES:

    • “Just because you’re writing to Him doesn’t mean you’re journaling with Him.”
    • “God often speaks in threads. Your job is to notice them.”


    CONNECT WITH JAN:

    Here are all the best places and FREE stuff 👇🏻

    Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in

    Subscribe to the newsletter: http://jantouchberry.com/newsletter


    FIND ME HERE:

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry


    JOIN THE CONVO:

    We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

    36 min
  • 89: Why You Need A "Third Space" For Business Growth

    If you’re the strong one, the go-to, the strategist, the fixer — this episode is for you. Because even the strongest leaders need a place to lean. In this heartfelt, truth-filled conversation, Jan unpacks what it means to create a “Third Space” — a sacred, intentional pause where you can be seen, cared for, and reminded that your value isn’t in what you produce. Drawing from personal experience and spiritual insight, Jan shares why every high-capacity woman needs room to exhale — and how doing so isn't selfish... it’s sustainable.

    This episode is a permission slip to put something down — and let God fill the space.

    What You’ll Hear:

    • Why being Wonder Woman can wear you out
    • The turning point that led Jan to her own Third Space
    • How Jesus modeled the power of pausing
    • Practical ways to reset and receive without guilt
    • A soft invitation into deeper rest through the upcoming Third Space Retreat

    Favorite Quotes:

    “Leadership doesn’t mean you stop needing care. It means you have to fight harder to receive it.”“You’ve been carrying what I never asked you to hold alone.” – what Jan heard from the Lord during her reset“Creating space for yourself doesn’t make you selfish. It makes you sustainable.”

    Episode Highlights:

    • [01:32] The emotional cost of being everyone’s go-to
    • [05:10] A story of grief, burnout, and unexpected breakthrough
    • [09:55] What “Third Space” actually means — and why you need one
    • [15:12] Small but sacred ways to carve out space in your week
    • [21:00] The retreat vision God gave Jan — and your invitation to gather

    Resources & Links:

    Ready to explore your own Third Space? Join us for the January retreat → jantouchberry.com/thirdspace

    CONNECT WITH JAN:

    Here are all the best places and FREE stuff 👇🏻

    Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in

    Subscribe to the newsletter: http://jantouchberry.com/newsletter


    FIND ME HERE:

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry


    JOIN THE CONVO:

    We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.

    25 min

About The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs

From the publisher's feed

The Better Brand is a brand strategy and marketing podcast for Christian women entrepreneurs and Christian female founders who want a business that's easy to find, easy to trust, and impossible to confuse with anyone else's. Hosted by brand strategist and Showit website designer Jan Touchberry, this show covers what it actually takes to build a better brand — sharper positioning, a website that converts, and marketing that doesn't depend on social media.