Katherine Martin-Fisher sits down with Richard Kaye to discuss his journey from chiropractic to entrepreneurship and the power of leveraging media exposure for business growth. They explore strategies for overcoming entrepreneurial challenges, addressing cash flow and marketing issues, and the importance of authentic service. Richard shares insights on perceived value in pricing, negotiation techniques, and the role of mentors and networking. They also delve into the Trailblazers event, its networking benefits, and how self-awareness and publicity can drive business success. The episode wraps up with thoughts on perception, judgment, and acceptance.
(0:00) Introduction of Richard Kaye and his early career journey
(2:01) The power of publicity and leveraging media exposure for business growth
(8:03) Richard Kaye's transition from chiropractic to entrepreneurship
(11:07) Embracing uncertainty and personal growth in entrepreneurship
(13:37) Strategies for entrepreneurs to overcome challenges
(19:09) Addressing cash flow and marketing challenges
(23:38) Common mistakes businesses make and the importance of authentic service
(27:22) Perceived value in pricing and its impact on businesses
(32:14) Negotiation techniques and the psychology of pricing
(34:36) The importance of mentors and networking for entrepreneurs
(37:26) Overview of the Trailblazers event and its benefits
(43:00) Details about networking opportunities at the Trailblazers event
(48:31) Service, self-awareness, and leveraging publicity in business
(52:17) Connecting with Richard Kaye and leveraging publicity for growth
(55:19) Final thoughts on perception, judgment, and acceptance
(57:20) Gratitude, closing remarks, and host sign-off