The Big Story

By AdExchangerBusiness News Marketing Tech News

The Big Story episodes

July 23, 2025 Transparent Non-Transparency
Ad agency hold cos have broadcasted their earnings. As AI and acquisitions transform their businesses, there are clear winners and losers. With media as a strong spot, we discuss the paradox of "transparent nontransparency."
34 min
July 17, 2025 Ads To Burn After Reading
Pixels attached to articles explaining a recent health diagnosis – without consent – led Healthline to a record $1.55 million fine for violating CCPA. Plus: the new AI contract.
45 min
July 10, 2025 Buying Ads In The Rabbit Hole
YouTube accounts are uploading recent Hollywood movies, racking up views while advertisers (and sometimes creators) remain in the dark. Plus: Could Cloudflare's AI bot blockers provide a salve for digital media's traffic declines?
36 min
June 26, 2025 Why The FTC Tied The Omnicom-IPG Merger To Brand Safety
The FTC approved the Omnicom-IPG merger, but with a brand-safety caveat: The agencies cannot create agency-level blocklists of any media that's political or ideological. With Ad Fontes CEO Vanessa Otero, we unpack the consent order's ramifications.
40 min
June 23, 2025 The Human Cannes
From Cannes Lions, our editorial team discusses the mix of perspectives on the ad industry's application of AI: the opportunity, the hesitation and the predictions of how it will disrupt marketing.
29 min
June 13, 2025 The Ad Agency Washing Machine
In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the impact of AI on agency hold cos and media, including WPP Media's prediction that 2025 will be the first year in which the majority of ad spend flows through user-generated content.
34 min
June 05, 2025 What Does It Mean To Be All In On AI?
Meta updated its ad platform Wednesday with AI-based buying improvements. Is the company on track to be fully automated with AI by the end of next year?
37 min
May 29, 2025 It's A Wrap On The Prebid Race
Amazon is integrating into Prebid. What does this mean for publishers? Plus, are Amazon and Google diverging in their product focus?
40 min
May 23, 2025 Prog IO Live: AI, But With A Human Gut Check
Recorded live on the Programmatic IO stage in Las Vegas, the editorial team recaps the trends that dominated our conference: marketers adopting AI and finding truth through measurement.
33 min
May 15, 2025 The AI Imperative Behind GroupM's "Restructuring"
GroupM is in the middle of "restructuring," as AI looms over the business model of agency holding companies. One-click campaign planning is coming for agency jobs. Now what?
36 min

About The Big Story

From the publisher's feed

Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most…