The Big Story

In her last week at AdExchanger, Senior Editor Alyssa Boyle reflects on three years of change, and stasis, in the CTV space. Then, how Ozempic is changing the marketing world.

When the ad tech darling of Wall Street, The Trade Desk, misses earnings, the industry pays attention. Plus: Reddit, fueled by Google search, sputters after an algorithmic adjustment.

When an ad shows up next to illegal content, there is often not a single point of failure. Adalytics Krzysztof Franaszek walks us through why he found ad showing up next to the worst kind of criminal content -- and the simple and complex solutions to this problem.

The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And Paramount resolves its four-month standoff with Nielsen, as the mechanics behind currency change forever.

CTV transparency remains a flashpoint between advertisers who want it and broadcasters who won't provide it. Our special guest, Jounce Media's Chris Kane, weighs in. Plus, we examine a persistent issue in ad tech: the chronic mislabeling of instream video.

TikTok was granted a 75-day stay of execution this week. We discuss what's next for the social media platform, why it was classified as a threat to national security – and how advertisers are responding.

2025 M&A is off with a bang. T-Mobile bought Vistar Media. The Trade Desk bought Sincera. With a special guest from LUMA Partners, Conor McKenna, we explore the rationale for these ad tech acquisitions.

Recorded from the showroom floor at CES, the AdExchanger editorial team talks about the intersection of consumer electronics and advertising with our guest, Monks head of AI innovation Dave Meeker. From the responsible use of AI to new ad experiences that will be enabled by tech on the showroom floor, we dig into what caught our eye this year.

To close out the year, The Big Story team is posting one of our favorite AdExchanger Talks episodes of 2024. Who better to give her take on programamtic transparency than an ex-FBI agent? Listen to this interview with Sherine Ebadi, Kroll managing director of investigations, who worked on the ANA's transparency report.

The IAB gave us new retail media standards for Christmas. But will the industry actually adopt them? Also, we discuss where the use of AI in advertising could be headed in 2025.