Lessons In Product Management

The biggest mistakes that inhibit product growth w/ Dan Griffith - President and Griffith Growth Consulting

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On today's episode, I sat down with Dan Griffith, President of Griffith Growth Consulting, where Dan helps early stage B2B software and services companies by helping them find and engage their target market, and sell their product. In Dan's experience, there are key mistakes that early stage startups make that inhibit their ability to grow, and he was kind enough to jump on the podcast to share. And I'll note, this advice is absolutely applicable to established organizations who are launches new products.  

Here's what we discussed:

  • Why not knowing your customer or who your target market is has to be the single biggest mistake a company can make when developing and launching a product
  • How to optimize your product development and launches
  • The question of, "How do you prioritize features in your product if you have no clue who you're building it for?"
  • Why the customer should always trump the "coolness" of the technology
  • How identifying your target market before developing your product creates a shorter path to revenue
  • Why hiring sales people should be a low priority early in the lifecycle of brand new products
  • How implementation and execution is even more important than the technology, the product, or the strategy
  • The difference in approach between blue ocean versus red ocean markets
  • The catch 22 of industry research
  • Why it's so important to work closely with customer success
  • How PMs should develop a competency for sales and understand their organization's sales process
    • ...more
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    Lessons In Product ManagementBy Path2Product
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