In this episode, we are mixing things up to help two authors celebrate the launch of their new books. We are thrilled to have our client, David Taylor-Klaus, and his wife, Elaine Taylor-Klaus, on this episode. They share why network mobilization is so important as an author, and what they’ve learned from their own journey of launching a book.

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Please feel free to send a message to Becky and Christy to share your thoughts!

One of the most important considerations when you’re crafting your book marketing strategy, is to think about your available resources. In this episode, Becky and Christy dive into the importance of being clear about what resources you have for marketing your book, and when, if, and how you might want to outsource your book marketing work to others.

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Please feel free to send a message to Becky and Christy to share your thoughts!

When we ask clients who their book was written for, many times we get the same answer: everyone.  We’re here to tell you your book is not for everyone, but there are some interested audiences who will LOVE your book—you just have to connect with them! In this episode, Becky and Christy share how to identify your target audience.

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Please feel free to send a message to Becky and Christy to share your thoughts!

In this episode, we are joined with special guest Lynne Golodner, author and owner of Your People LLC, award-winning marketing, PR, & business development company. During the episode, Lynne shares what has worked well for her with marketing her book, how to be strategic, and the importance of knowing your audience.

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Please feel free to send a message to Becky and Christy to share your thoughts!

We’re all readers (even authors!), so we need to support each other. In today’s episode, Becky and Christy talk all about action. Rather than sharing a few action steps at the end of this episode, they share 11 ways you can help other authors spread the word about their book.

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Your book deserves a celebration! A virtual book launch party is an exciting opportunity to connect and engage with the supporters of your work. During this episode, Christy and Becky share logistics you want to consider as you plan your party. 

Please feel free to send a message to Becky and Christy to share your thoughts!  

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A clever way to help your book gain awareness is by using creative initiatives with your launch

team. In this episode, Becky and Christy share unique approaches clients have used in the past

to help their books stand out in this world of noise.

Please feel free to send a message to Becky and Christy to share your thoughts!

Visit our show notes from this episode for links and additional information.

We often hear that network mobilization is the scariest topic when launching a book. During this episode, Becky and Christy guide you through overcoming resistance to network mobilization, where to start, and what to do once you’ve captured your network. 

Please feel free to send a message to Becky and Christy to share your thoughts!

Visit our show notes from this episode for links and additional information.

Amazon Ads for Authors

In this episode, Becky and Christy talk about the importance of Amazon ads during and after your book launch, how to effectively use Amazon ads, and myths related to Amazon advertising.

Please feel free to send a message to Becky and Christy to share your thoughts!

Visit our show notes from this episode for links and additional information.

In this episode, we are joined by Dr. Bob Nelson, an established author from San Diego, California. Bob discusses what has worked best for him when marketing his books and how he’s sold over 5 million copies. You won’t want to miss this insightful conversation, full of Dr. Bob’s marketing experiences, challenges, and advice to fellow authors. 

Please feel free to send a message to Becky and Christy to share your thoughts!

Visit our show notes from this episode for links and additional information.