In a previous episode, we talked about the importance of identifying the people in your network who can help with your book launch, and how to reach out to them with specific asks. That is an important first step, and in this episode, we’re going to talk about what happens after that initial outreach.

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In this episode, we are joined with our friend and client, Danise DiStasi. Her brand new book, Louie's Little Legs, is launching this week! During the episode, Danise shares her failed crowdfunding experience and how she learned from her past mistakes to make her next crowdfunding experience a success.Click here for our show notes.Please feel free to send a message to Becky and Christy to share your thoughts!

In this episode, we are joined by author Chip Bell, who has done many unique, innovative, and creative approaches to mobilize his network to support his 24 book launches. He shares what he’s done in the past to market his books, and unique approaches to engage your network.

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Please feel free to send a message to Becky and Christy to share your thoughts!

In this episode, we are mixing things up to help two authors celebrate the launch of their new books. We are thrilled to have our client, David Taylor-Klaus, and his wife, Elaine Taylor-Klaus, on this episode. They share why network mobilization is so important as an author, and what they’ve learned from their own journey of launching a book.

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Please feel free to send a message to Becky and Christy to share your thoughts!

One of the most important considerations when you’re crafting your book marketing strategy, is to think about your available resources. In this episode, Becky and Christy dive into the importance of being clear about what resources you have for marketing your book, and when, if, and how you might want to outsource your book marketing work to others.

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When we ask clients who their book was written for, many times we get the same answer: everyone.  We’re here to tell you your book is not for everyone, but there are some interested audiences who will LOVE your book—you just have to connect with them! In this episode, Becky and Christy share how to identify your target audience.

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Please feel free to send a message to Becky and Christy to share your thoughts!

In this episode, we are joined with special guest Lynne Golodner, author and owner of Your People LLC, award-winning marketing, PR, & business development company. During the episode, Lynne shares what has worked well for her with marketing her book, how to be strategic, and the importance of knowing your audience.

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Please feel free to send a message to Becky and Christy to share your thoughts!

We’re all readers (even authors!), so we need to support each other. In today’s episode, Becky and Christy talk all about action. Rather than sharing a few action steps at the end of this episode, they share 11 ways you can help other authors spread the word about their book.

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Your book deserves a celebration! A virtual book launch party is an exciting opportunity to connect and engage with the supporters of your work. During this episode, Christy and Becky share logistics you want to consider as you plan your party. 

Please feel free to send a message to Becky and Christy to share your thoughts!  

Visit our show notes from this episode for links and additional information.

A clever way to help your book gain awareness is by using creative initiatives with your launch

team. In this episode, Becky and Christy share unique approaches clients have used in the past

to help their books stand out in this world of noise.

Please feel free to send a message to Becky and Christy to share your thoughts!

Visit our show notes from this episode for links and additional information.