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Your accountant says the business is profitable…
So why does cash still feel tight?
Why are so many business owners making sales, growing revenue and technically turning a profit… while still feeling pressure every single week?
In this episode, I'll unpack one of the biggest misunderstandings in business: the difference between profit and cashflow.
Because a profitable business can still experience cash pressure — and this catches more business owners off guard than you might think.
We'll break down:
If you’ve ever looked at your numbers and thought: “Okay… so where’s the money then?” — this episode is for you.
This is a practical, honest conversation about what’s really happening behind the numbers and how understanding cashflow differently can completely change the way you make decisions in business.
We’re coming up to the end of the financial year here in Australia… and for a lot of business owners, the focus is already on what’s next.
New goals.
But before you jump into the new financial year… there’s something far more important to do first.
👉 Review what just happened.
In this episode, I break down why reviewing your year isn’t just about looking at your numbers — it’s about understanding the story behind your results so you can make better decisions moving forward.
Because without that clarity… you’re not planning.
You’re guessing.
A new financial year doesn’t fix an unclear business.
Taking the time to understand your numbers, your operations, and your decisions from this year is what creates better results in the next one.
If you’re looking at your business thinking “I have the numbers, but I don’t know what they’re telling me” — this is exactly the work I do with business owners.
You can:
🔗 www.amybajada.com.au
You’re making money… so why does it feel like there’s none left?
If you’ve ever looked at your bank account and wondered where your cash is actually going — this episode breaks it down in a way that finally makes sense.
In this episode of The Boring Sh!t You Need to Know About Business, we unpack one of the most common (and frustrating) challenges for small business owners: cash disappearing despite steady sales.
This isn’t about working harder or chasing more revenue.
I'll walk you through a simple, practical leak-spotting framework to help you identify where your cash is being lost — and what to do about it.
What you’ll learn in this episode:
This episode is for you if:
Key Takeaway:
Your cash isn’t disappearing.
Once you understand where it’s going, you can take control of what happens next.
Ready to get clearer on your cash?
If you’re done second-guessing your numbers and want a simple, structured way to understand your cash flow, check out the Small Business Cashflow Course.
Or reach out to work together — because this is exactly the work we do.
You’re working. You’re selling. You’re growing.
So why does paying yourself still feel inconsistent… or worse, something you “get to later”?
In this episode, we’re unpacking one of the most common (and overlooked) challenges in small business — actually paying yourself in a way that is intentional, consistent, and sustainable.
Because here’s the truth… If your business only works when you come last financially, it’s not working as well as you think.
We dive into:
This isn’t about perfection. It’s about structure, clarity, and making decisions that actually support you.
If you’ve been leaving your own income until last… this episode will challenge that.
What happens when a business owner goes from making financial decisions based on gut feel… to using their numbers to confidently grow?
In this episode, I sat down with Alikki Russell, founder of The Hummingbird Centre — a thriving psychology practice that has grown from a single room to 40+ staff across multiple clinics.
But this isn’t just a growth story.
It’s a story about what happens behind the scenes when:
Alikki shares the moment everything shifted — when she realised that avoiding finances wasn’t sustainable… and made the decision to lean in.
What followed wasn’t just better cash flow.
It was:
If you’ve ever looked at your reports and thought “is this good?”… this conversation is for you.
If this episode hit home… it might be time to stop avoiding the numbers and start understanding them.
👉 Check out my Small Business Cashflow Course
This episode is a little bit different.
Because it’s my 50th birthday.
And instead of putting together a list of “50 lessons”… I wanted to focus on what actually matters.
Because over time, you start to realise something…
Not all lessons carry the same weight.
Some are interesting.
But then there are the ones that genuinely change how you think, how you make decisions, and how your business runs.
In this episode, I share the patterns I’ve seen over and over again after years of working with business owners across different stages and industries.
The things that quietly shape:
We talk about:
This isn’t about getting things “perfect”.
It’s about having enough clarity to make your next decision with confidence.
Because when you can see what’s really happening in your business…
And that’s where things start to shift.
🎯 If you’re ready to get clearer on your numbers and feel more in control of your business decisions…
Check out my Small Business Cashflow Course, where I walk you through exactly how to understand, structure and use your numbers to lead your business with confidence.
Or reach out if you’re looking for more personalised support.
🎧 If this episode resonated, make sure you subscribe and share it with another business owner who needs to hear this.
Let’s be honest…
BAS isn’t what creates stress in your business.
👉 Avoiding it does.
In this episode, we unpack why BAS feels overwhelming for so many business owners — and why the real issue isn’t the ATO, compliance, or even the payment itself.
It’s the gap between knowing something needs to be dealt with… and actually facing it.
Because when you avoid your BAS:
This episode reframes BAS for what it really is:
👉 A report. A reflection. A scoreboard of what has already happened in your business.
And more importantly — it gives you practical ways to stop BAS from feeling like a shock every quarter.
This episode isn’t just about BAS.
It’s about how you lead your business when there are numbers you don’t want to look at.
Because clarity creates control.
And control allows you to make better decisions — without the stress.
Want help getting your cash sorted ... www.amybajada.com.au/cashflow
Want to chat ... www.amybajada.com.au/discoverycall
If your business finances have been feeling overwhelming lately… you’re not alone.
Right now, most small business owners are sitting in one of two camps:
And neither of those approaches is giving you clarity.
In this episode, we break down what to track in your business weekly vs monthly, so you can stay connected to your numbers without burning yourself out.
Because this isn’t about tracking more…
It’s about tracking the right things, at the right time.
✔️ What numbers to check weekly to stay across your cash flow
You don’t need more data.
You need better structure.
If you’re ready to take this further…
💻 Small Business Cashflow Course
📞 Discovery & Clarity Call
What happens when your business is making money… but you still feel like you're going backwards?
In this episode, I sit down with Alan and Jess from Triple Effect Media — a husband-and-wife team who built a successful video marketing agency… but found themselves facing a $100K+ tax bill, cashflow pressure, and the very real fear of losing it all.
This isn’t a story about failure.
It’s a story about what happens when you finally get clarity over your numbers — and start making decisions from that place.
We talk about:
The moment they thought their business might not survive
Why “just making more sales” actually made things worse
The shift from reactive → proactive decision-making
What really changes when you understand your finances
How confidence is built through small, consistent action
And what business looks like when it actually supports your life
This episode is real, honest, and one that so many business owners will see themselves in. Because this isn’t uncommon.
But what happens next? That’s the difference.
Profit ≠ cashflow (and why that matters more than you think)
More sales won’t fix broken financial foundations
Visibility creates confidence — even when things aren’t perfect
Systems and structure remove emotional decision-making
Growth isn’t always about doing more — sometimes it’s about doing better
You don’t need to have it all figured out… but you do need to start
Triple Effect Media is a boutique video marketing agency helping service-based businesses including wealth, manufacturing and trade service businesses stand out online and attract better-qualified buyers using video content. Triple Effect Media build real connections through strategic, authentic video content — from scripting and filming through to publishing and performance.
To see more or download a product guide for their services head to: www.tripleeffect.com.au
Most business owners know their numbers.
They know their monthly revenue.
But very few business owners know exactly when money moves through their business.
And that timing can change everything.
In this episode, I explore the concept of the Cashflow Money Map — a simple way of mapping when money actually enters and leaves your business. Because cashflow pressure is rarely just about how much money you make… it’s often about when it arrives compared to when it’s needed.
When you start looking beyond the monthly totals and begin paying attention to the timeline of cash moving through your business, you gain a new level of visibility that helps you make better financial decisions.
In this episode, we explore:
• Why monthly totals don’t always tell the full cashflow story
Understanding the rhythm of money moving through your business can transform the way you manage your finances.
Because cashflow confidence isn’t about controlling everything.
It’s about seeing what’s coming and planning ahead.
Inside my Small Business Cashflow Course, you’ll learn how to build practical tools that help you:
• understand the rhythm of money in your business
Learn more here:
From the publisher's feed
Ahh, the boring sh!t in business … you know the sh!t I’m talking about! Profit margins, cash flow, forecasting, strategy — the stuff that makes most business owners’ eyes roll. But here’s the truth: these numbers are the heart and soul of your business.
This podcast is for small business owners who want to finally get clear on their cash flow, boost their profit, and build a business that lasts. Each episode breaks down complex financial concepts into straight-talking, practical tips you can actually use. Think of it as your no-BS guide to money management, pricing, and business growth.
I’ve built this platform to bust the stigma that finance is boring. Here, you’ll find education, fun, a little sass, and plenty of real-world strategies that will change the way you look at your numbers. Don’t believe me? Hit play and see how cash flow can actually be kinda sexy. A x

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