The Brain Game

Episode 159: In this episode I teach you a 3-step process you can use to explore how you might be preventing consults..keeping people who want to hire you at bay.

Keep doing this work with me in An Unconventional Business School.

Episode 158: the easiest way to work a lot in your coaching business but not see the results you want…is to not understand the structure of your business.

In this episode we look at the two parts of structure in your business; setup & running.

Following this structure you get feedback when you’re marketing so you know what’s working, you do a few things well instead of a lot of things sporadically and you problem solve the right areas instead of changing the parts you’re most familiar with.

In this episode we talk about an Unconventional Business School. You can learn more about it and join by clicking here.

Episode 157: Your offer is the foundation of your business. Both in the structure of how it directs who and what you talk about but also in the mind you build while creating your offer which flows into how you market and sell. 

In this episode we cover common issues coaches have that might be mistaken as a marketing issue but actually stems from an unclear offer.

Mentioned in this episode: Build Your Offer Mini Course  

Episode 156: This is the episode you listen to and never wonder about your niche again.

The purpose of a niche is to direct who you speak to, what you talk about, where you find them and what you help them with.

I struggled with my niche all while selling multiple six-figures of coaching a year.

Struggling with your niche doesn’t mean you can’t help people. You can.

Not worrying about it though means you can focus on the other pillars of growing a business; your sales process and growing your audience.

If you want LIVE help with your offer and the process you use to deliver on that offer, join the mini course mentioned on the podcast.

Click here for details: https://elizabethsalazarcoaching.com/mini-course/

Episode 155: who are you creating content for? Inside of every category of people...there are subcategories. A painful mistake coaches make is speaking to the version of their person who wants their offer the least. 

In this episode we break down how to know if you're talking to the right people based on the painful side effects and how this focus looks in your automated emails sequence. 

Episode 154: there are the flashy parts of being an entrepreneur and there are the other parts that are also true. 

In this episode I talk about both so as you experience the normal parts of being an entrepreneur you don't make them mean something has gone wrong but rather see them as part of the process. 

Episode 153: in this episode I share some advice I gave a friend who was feeling bad after a consult.

You’ll hear how I learn from a situation even if I don’t know much, what that sounds like and how I walk away feeling like I won even in a situation I didn't get the result I thought I might.

This is a more casual podcast but as always the interaction with how my mind thinks will help change and shift how you think too. 

Episode 152: the point of a goal is to focus your attention and shift how you normally do things so you can create a new result.

There are 4 approaches you can take to focus your attention on a goal.

In this episode we dig into them plus the little details that make each easier and more fun to do.

The first way is my favorite.

Setting a yearly goal…

by becoming the person and creating the business, that that goal is the norm for.

Most people get hung up with this approach because they think growth is supposed to happen in equally divided chunks.

It’s not.

Normal growth is up and down and you can still hit a yearly goal, even if you’re currently “not on track”.

Head over and listen and see which way of goal setting lights you up.

Episode 151: time has a very specific role in your business…in this episode we uncover what that role is and what it isn’t.

❌Time doesn’t create change.

❌Time doesn’t create money or goals.

👉🏼 You do.

✔️ You use time to create a future for yourself that doesn’t exist yet and won’t exist if you keep using time the way you have in the past.

✔️ You use time to give you space to have ideas, make decisions, bring your ideas to life and then learn from those ideas.

✔️ You use time to build and develop a mind that creates the future you want as a normal habit.

✔️ You use time to build the skills and habits that match the future you’re creating.

Check out episode 33 of the Build Your Coaching Business podcast to try on a new way of thinking about and using time for your goals.

Episode 150 – the structure and strategy of your business are the LEAST interesting parts.

You create an offer, your offer determines what you talk about and to who…you choose where to show up based on where your people are and your preferences. You practice converting.

This seems simple. But we both know it’s not.

The reason it’s not actually though is THE MIND.

It takes that simplicity and scrambles it up like eggs in a hot pan.

Suddenly you’re not sure you’re an expert, you’re confused about what and where to be focusing and you’re doing so much stuff you can’t even fathom adding more to the list.

You’re exhausted.

You feel bad a lot. (overwhelmed, unsure, nervous, inadequate)

And the brain wants somewhere to place that blame so it can STOP it…

And so it blames “building a business” or “people don’t want this”.

In episode 32 of the Build Your Coaching Business podcast…I share what mindset tangibly looks like in your business.

I show you how a simple thought like “I don’t know if I can get it all done” snowballs into doing strange things that don’t get the list done…plus the exact questions I used to shift my mind out of this space and into one that gets me the results I want.