The Brand Called You

The Brand Called You

By The Brand Called YouBusiness
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The Brand Called You episodes

  • The Art and Science of Branding: Key Elements for Success | Phillip J. Clayton | Brand Consultant; Strategic Advisor; Brand & Marketing Design Judge

    In this episode of ‘The Brand Called You’, Phillip J. Clayton, a seasoned brand consultant and design expert, delves into the complexities of branding in the modern age. He explores the key elements that define a strong brand, the impact of digital transformation, and the critical role of storytelling in building lasting customer relationships. Join now to look at the art and science of branding, making it an essential listen for anyone interested in mastering brand strategy.

    [00:34] - About Phillip J. Clayton

    • Phillip is a Brand Consultant, a Strategic Advisor, and a Brand and Marketing Design Judge.

    • He is a member of the PAC Global Leadership Awards’ International Judging Commission.

    • 29 min
    • Harnessing Neurodivergence as a Creative Superpower | Harry Yeff | New Media Artist, Researcher and Musician

      Harry Yeff, a renowned artist and technologist, exemplifies how neurodivergence can be a creative superpower. Harry, known for his innovative vocal performances and digital art, credits his unique neurological wiring as a source of inspiration and creativity. He challenges traditional perceptions, showing that conditions like ADHD and synesthesia can enhance artistic expression and problem-solving skills. His journey encourages a more inclusive understanding of creativity, highlighting the strengths that neurodivergent individuals bring to various fields.

      [00:34] - About Harry Yeff

      • Harry is a multi-disciplinary artist and researcher specialising in voice, technology, and performance.

      • He is a Cultural Leader and Speaker at the World Economic Forum

      • 35 min
      • Transforming Workplace Culture | Eric Stone, Founder & CEO, Clear Path Ventures; Author, 'Jumpstart Your Workplace Culture: A Road Map for Igniting High Performance'

        In this episode of The Brand Called You, Eric Stone, a leading expert on workplace culture and author of 'Jumpstart Your Workplace Culture: A Road Map for Igniting High Performance’ shares invaluable insights on creating a high-performance work culture, the impact of hybrid work models, and how to integrate diversity, equity, and inclusion. Tune in to explore practical strategies for revitalizing your company's culture and fostering employee engagement.

        00:36- About Eric Stone

        • Eric is the founder and chief executive officer of Clear Path Ventures.

        • He is the author of a book titled Jumpstart Your Workplace Culture: A Road Map for Igniting High Performance.

        • He's also the recipient of the International Book Award for the Best Business Book in the general category.

        • 25 min
        • Navigating Strategic Security: Insights from Roberto Manunta | Roberto Manunta, Strategy & Security Advisor

          In this episode of The Brand Called You, Roberto Manunta, a seasoned Strategy and Security Advisor delves into the essence of strategic security, emphasizing the need for a systemic approach that integrates various aspects of life and organizational structure. He discusses the common pitfalls in security management, the role of intelligence, and the influence of technology on future security strategies. Roberto also shares compelling examples and insights on how understanding root causes and aligning values can lead to more effective conflict resolution and security planning.

          00:39- About Roberto Manunta

          • Roberto is a strategy and security adviser.

          • He is the Vice President of the Security and Risk Studies Institute. 

          • He is a former professor Asociado at the University of Barcelona. 

          • He holds a degree in Economics and politics from the University of Bath, and a MSc in Military Operational Research at Cranfield RMCS, Shrivenham, UK.

          • 26 min
          • Navigating the Future of Happiness | Adjiedj Bakas, Co-Author, 'Happynomy'; Author, 'Joy - Lessons from a Life Artist'

            In this episode of The Brand Called You, Adjiedj Bakas, co-author of Happynomy and author of Joy: Lessons from a Life Artist, delves into how current megatrends can lead us to a happier world. Bakas discusses the concept of happiness economies, karma capitalism, the role of AI, and the importance of embracing experiences over possessions. Join us for an inspiring conversation about creating a joyful and sustainable future.

            00:39- About Adjiedj Bakas

            • Adjiedj is the author of several books.

            • He co-authored the book titled, “Happynomy”.

            • He is a trend watcher, an author a TV personality, and a speaker and is considered to be exciting on CNN, inspirational on BBC, and provocative on TV to newscast.

            • 24 min
            • AI Pioneers in Philanthropy: Transforming Fundraising with Technology | Greg Hagin, Principal & MD and Dr Ashutosh Nandeshwar, Sr VP, Data Science & Analytics of CCS Fundraising

              Greg Hagin and Dr Ashutosh Nandeshwar of CCS Fundraising share insights on applying AI and data analytics to enhance nonprofit fundraising efforts. They discuss their book "AI and Fundraising," the potential of generative AI for nonprofits, and how AI is reshaping philanthropic strategies. The conversation covers their career journeys, the integration of AI in fundraising practices, and the future of technology in the nonprofit sector.

              00:09- About Greg Hagin and Dr Ashutosh Nandeshwar

              • Greg is a Principal & Managing Director at CCS, the leading strategic consulting and fundraising management firm for nonprofit organizations worldwide.

              • Greg serves on the CCS Board of Directors and oversees the company’s growth services, including its Analytics, Systems & Change Management practices.

              • Ashutosh is an award-winning analytics leader, keynote speaker, author, solutions architect, and team builder.

              • Ashutosh is skilled at simplifying complex problems and generating elegant solutions.

              • 53 min
              • Non-Obvious Thinking: Unveiling the Strategies Behind a Groundbreaking Book | Ben duPont, Co-founder & MD, Chartline Capital Partners | Rohit Bhargava, Entrepreneur, Author

                Discover the art of seeing beyond the obvious with "Non-Obvious Thinking.” This book offers a unique blueprint for transcending conventional wisdom, crafted by visionaries who have mastered the art of recognizing hidden patterns and connections. Ben duPont and Rohit Bhargava share their insights on adopting a mindset that embraces change and fosters creativity. Prepare to challenge your preconceived notions and unlock new perspectives with the groundbreaking strategies in this transformative guide. Whether you are a seasoned professional, an aspiring entrepreneur, or simply someone eager to broaden your perspective, this book offers invaluable insights that promise to transform the way you approach challenges and opportunities. 

                [00:10] - About Ben duPont and Rohit Bhargava

                • Ben duPont is the Co-founder & MD of Chartline Capital Partners.

                • Rohit Bhargava is a keynote speaker, an entrepreneur, and an author.

                • Ben and Rohit are both co-authors of the book, “Non-Obvious Thinking.”

                • 59 min
                • Unveiling Armenia's Tech Potential: AI, Innovation, and the Global IT Landscape | Hayk Karapetyan | Country Director OZON.ru; Co-founder of SatisfAI

                  In a rapidly evolving global landscape, Armenia is emerging as a significant player in the tech industry. In this episode, Hayk Karapetyan, the Country Director of OZON.ru and Co-Founder of SatisfAI, sheds light on Armenia's growing prominence in innovation and technology. As the Executive Director of the organising committee for the upcoming World Conference on Innovation Technology, Hayk shares his vision for the future, highlighting Armenia's strategic importance and its burgeoning role in artificial intelligence (AI) and other technological advancements. 

                  [00:37] - About Hayk Karapetyan

                  • Hayk is a strategic and seasoned CEO/COO/CCO with extensive leadership experience in the Telco / FinTech / Banking/ Digital sectors.

                  • He is also the Executive Director of the Organising Committee for the World Conference on Innovation Technology.

                  • 27 min
                  • Revolutionizing Media Education | Prof Dhiraj Singh, Director, Dadasaheb Phalke International Film School, India


                    In this episode of "The Brand Called You," Prof Dhiraj Singh, Director of Dadasaheb Phalke International Film School shares his journey from print journalism to his current role, discussing pivotal career moments, the impact of digital transformation, and how AI is shaping media education. Discover how his innovative approach prepares students for the future of media and communication.

                    00:34- About Prof Dhiraj Singh

                    • Prof Dhiraj is the director and associate dean at the MIT World Peace University, Dadasaheb Phalke International Film School, and the Department of Media and Communication.

                    • He is the author of Master O: An Epic of the Future and two other books.

                    • 28 min
                    • Revolutionizing Indian Sweets | Sanket S, Co-Founder and CEO, SCANDALous Foods

                      In this episode of The Brand Called You, Sanket S, Co-Founder and CEO of SCANDALous Foods, shares his journey from a college food venture to leading a booming sweets business. He discusses the unique approach of SCANDALous Foods to Indian sweets, leveraging technology to ensure hygiene and extend shelf life, and his vision for expanding globally. Tune in to learn about Sanket's insights into the food industry, the role of technology, and his aspirations for the future.

                      00:48- About Sanket S

                      • Sanket is the  Co-Founder and CEO of SCANDALous Foods.

                      • He is a Core Team Lead at TiE Food Network.

                      • 24 min

                      About The Brand Called You

                      From the publisher's feed

                      Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.

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