The Brand Called You

The Brand Called You

By The Brand Called YouBusiness
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The Brand Called You episodes

  • Leadership Lessons in Food Entrepreneurship | Rinka Banerjee | Founder & Director, Thinking Forks Consulting and Co-founder Tasty Tales

    In the dynamic world of food entrepreneurship, leaders like Rinka Banerjee exemplify vision, innovation, and impact. Rinka, the Founder and Director of Thinking Forks Consulting and Co-Founder of Tasty Tales, brings decades of experience and a passion for transforming ideas into reality. Through her insights and leadership, Rinka inspires a new generation of entrepreneurs to navigate challenges, embrace innovation, and drive meaningful change in the realm of food and nutrition. Join us as we delve into her journey and glean invaluable leadership lessons in food entrepreneurship.

    [00:34] - About Rinka Banerjee

    • Rinka is the Founder and Director of Thinking Forks Consulting.

    • She is the Co-founder of Tasty Tales.

    • 25 min
    • The Power of Mindful Communication | Eun J. Lee | CEO, Seoul International Institute


      Effective communication is essential in today's interconnected world, especially for global leaders. Eun J. Lee, CEO of the Seoul International Institute, enhances executive communication by championing mindful communication—aligning intention, action, and speech. Lee's approach addresses common challenges faced by executives in multicultural environments, emphasising the authentic and clear expression of one's essence and intentions. In this episode, we explore Lee's journey and the principles behind her transformative strategies. Join us to uncover the profound impact of mindful communication on personal and organisational success.

      [00:36] - About Eun J. Lee

      • Eun is the Chief Executive Officer of the Seoul International Institute.

      • She co-authors the Stanford Impact by LEAD Book Project on ESG Corporate Sustainability.  

      • 22 min
      • AI and Beethoven: A Symphony of Innovation | Prof Walter Werzowa, mdw - University of Music and Performing Arts, Vienna

        In this captivating interview, renowned Austrian composer Walter Werzowa takes us on a fascinating musical odyssey. From co-writing Beethoven's 10th Symphony using AI to creating the world's most recognizable audio brand for Intel, Werzowa's exceptional career is a testament to the transformative power of music. Discover how he embraced innovation, broke conventions, and harnessed the healing potential of sound to overcome his son's debilitating illness. Werzowa's insights inspire us to embrace our passions, learn from our mistakes, and harness music's ability to unite humanity.

        00:37- About Prof Walter Werzowa

        • Prof Walter is an Austrian composer with over 30 years of experience in the music industry.

        • He joined the AI team to co-write Beethoven's 10th Symphony, performed with Robbie Williams.

        • He earned music credits on Steven Spielberg's "Minority Report."

        • He worked on "Mortal Kombat" and "Mercury Rising."

        • He is most famous for composing the Intel jingle considered the most performed audio branding mark in the world.

        • He is a university professor at the University of Music and Performing Arts in Vienna.

        • 27 min
        • Exploring the Journey of David Fuller: From CPM to Revolutionizing Life Sciences | David Fuller, Co-founder and CEO, Artificial

          In this captivating interview, David Fuller, Co-founder and CEO of Artificial, takes us on a remarkable journey through his life, tracing his passion for technology from the early days of playing computer games on CPM to his groundbreaking work in revolutionizing life sciences. With a wealth of experience spanning National Instruments, Lego Mindstorms, Kuka Robotics, and now Artificial, Fuller shares his insights on the power of abstraction, the impact of AI and quantum computing, and his mission to digitize and standardize scientific experimentation. Get ready to be inspired by his unwavering pursuit of purpose and his vision for transforming drug discovery, cell and gene therapies, and beyond.

          00:08- About David Fuller

          • David is the CEO of Artificial.

          • He has a 25+ year professional background in business and technology spanning Measurement, Automation, and Robotic Systems.

          • He has worked as a developer, Head of Engineering, CTO, Managing Director, and Board Member for global multi-billion dollar tech companies. 

          • 52 min
          • Revolutionizing Patient Experience in Healthcare: A Visionary Approach | Dr. Aasim Saeed, Founder and CEO of Amenities Health

            In this insightful interview, Dr. Aasim Saeed, the founder and CEO of Amenities Health, shares his visionary approach to revolutionizing patient experience in the healthcare industry through digital memberships. Drawing from his medical background, consulting experience at McKinsey, and leadership role in digital health at Baylor Scott and White Health, Aasim offers a unique perspective on the challenges and opportunities within the healthcare system. He discusses the importance of aligning financial incentives with patient satisfaction, leveraging healthcare brands, implementing subscription models with transparent pricing, and the potential role of AI in addressing healthcare's biggest problems. He challenges the industry's claims of being patient-centric and urges providers to acknowledge and address the disconnect between rhetoric and reality to truly transform the patient experience.

            00:09- About Dr. Aasim Saeed

            • Dr. Aasim Saeed is the Founder/CEO of Amenities Health - a Digital Membership Platform focused on helping health systems acquire new patients, engage users, and build brand loyalty.

            • He also served as the VP of Digital Health and lead for the Digital Health Office at BSWH for 4 years, where he managed a department of 150+ FTEs and a $40M annual budget.

            • 57 min
            • From Pharmaceuticals to Fitness: Roger Martin's Entrepreneurial Journey | Roger Martin, CEO, ThriveMore Brands; Co-Founder, RockBox Fitness and beem Light Sauna

              In this insightful episode of The Brand Called You, Roger Martin, the dynamic CEO of ThriveMore Brands and co-founder of RockBox Fitness and beem Light Sauna shares his remarkable journey from a 25-year career in pharmaceuticals to founding two national franchise brands. He dives into his sales and marketing philosophies, the importance of customer retention, and how to harness the power of social media for business growth. Roger's story is a testament to the power of reinvention and resilience in the face of change.

              00:32- About Roger Martin

              • Roger is the Chief Executive Officer of ThriveMore Brands. 

              • He's the co-founder of two national franchise brands RockBox Fitness and beem Light Sauna.

              • 26 min
              • The Intersection of Technology and Sustainability in Fleet Management | Tikam Jain | Founder & CEO, FLEECA India Pvt. Ltd

                In the dynamic realm of fleet management, FLEECA India Pvt. Ltd stands as a beacon of innovation, leveraging technology to redefine operational efficiency and sustainability. Led by Founder and CEO Tikam Jain, FLEECA pioneers solutions that optimise tyre management, addressing critical challenges faced by fleet owners. By promoting tyre retreading and extending tyre lifespans, FLEECA not only enhances operational performance but also reduces environmental impact. With a commitment to excellence and sustainability, FLEECA is reshaping the landscape of fleet management, driving positive change in the industry.

                [00:33] - About Tikam Jain

                • Tikam is the Founder and Chief Executive Officer of FLEECA India Private Limited.

                • He is a member of TiE, The Indus Entrepreneurs Organisation in Rajasthan

                • 22 min
                • Brand Strategy Decoded: Secrets for Standing Out in the Market | Lisa Perry | Global Brand Marketing Executive; Author, 'How To Develop A Brand Strategy: A Step-By-Step Guide’

                  In this episode of ‘The Brand Called You’, we delve into the expertise of seasoned marketer Lisa Perry, who unveils the key components and strategies essential for brand success. From defining your brand's purpose to crafting a compelling narrative, we explore how to differentiate and dominate in a crowded marketplace. Join us as we decode the secrets of brand strategy, empowering you to chart a course toward brand brilliance and resonance with your audience.

                  [00:39] - About Lisa Perry

                  • Lisa is a Global Marketing Executive.

                  • She is the author of a book titled, “How to Develop a Brand Strategy: A Step-By-Step Guide”.

                  • 25 min
                  • Empowering Through Education: Anita Goyal's Journey in Philanthropy | Anita Goyal, MBE, Chair and Trustee, The Hemraj Goyal Foundation; Trustee, Hallmark Care homes Foundation

                    In this episode of The Brand Called You, Anita Goyal, MBE, Chair and Trustee of The Hemraj Goyal Foundation and Trustee of the Hallmark Care homes Foundation shares her inspiring journey from a science teacher to a dedicated philanthropist, focusing on education, poverty alleviation, and women's empowerment. Through initiatives like Inner Spark, she aims to improve mental health and well-being among young people. Anita's work extends globally, impacting children and women in the UK, India, and Nepal. Her mission is to create lasting change by addressing both immediate needs and long-term solutions.

                    00:35- About Anita Goyal

                    • Anita is the Chairman and Trustee of The Hemraj Goyal Foundation. 

                    • She is the trustee of The Hallmark Care homes Foundation. 

                    • She is the vice president of Barnardo’s and an ambassador of the Alzheimer Society.

                    • 32 min
                    • Unlocking Effective Leadership Through Mindfulness and Spiritual Principles | Marc-Antoine Tschopp, Author, 'Elevating CEO Consciousness: 6 Steps for Leadership in the Storm'

                      In the latest episode of "The Brand Called You," Marc-Antoine Tschopp, author of "Elevating CEO Consciousness: 6 Steps for Leadership in the Storm" shares his unique journey from corporate success to personal fulfillment and learns about the six-step approach to leadership that emphasizes consciousness, love, and self-awareness. This insightful conversation explores the importance of pausing, observing, making conscious decisions, respecting oneself and others, and the profound impact of expecting nothing in return. Tune in to gain valuable leadership lessons and understand how to navigate the complexities of today's business world.

                      00:46- About Marc-Antoine Tschopp

                      • Marc-Antoine is a conscious whisperer. 

                      • He is the author of a book titled Elevating CEO Consciousness: 6 Steps for Leadership in the Storm. 

                      • He is a fellow member of the YPO.

                      • 31 min

                      About The Brand Called You

                      From the publisher's feed

                      Welcome to ‘The Brand Called You’, a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading Global personalities from diverse backgrounds, who have contributed significantly to make the world a better place.

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