The Brand Called You

Join Sapna Pieroux and Ashutosh Garg as they reveal the secrets of building powerful personal and business brands. Learn how to go beyond logos, discover your superpowers, and create a brand that truly connects.

00:37- About Sapna Pieroux

• Sapna is a business and personal brand consultant. 

• She is the founder of InnerVisions ID, and she's an author of a book titled Let's Get Visible!: Get Brand Clarity, Stand Out in Your Industry and Supercharge Your Business Growth.

Nina Chandé shares her journey of blending marketing, procurement, and AI—transforming procurement from a cost-cutter into a growth architect. A powerful conversation on bridging creativity, technology, and strategy for the future of business.

00:31- About Nina Chandé

• Nina is a marketing procurement and commercial strategy consultant.

• She has over 20 years in global procurement law roles, including at Unilever. 

In this enlightening episode of TBCY, host Ashutosh Garg sits down with Minal Srinivasan, Managing Director of Kesari Infrabuild Pvt Ltd (KIPL)—one of India’s top 10 environmental consultancy firms. Minal shares her inspiring journey from 17 years in the corporate world to leading her family business at the forefront of sustainable infrastructure and environmental compliance.

Discover how KIPL is shaping India’s environmental landscape through innovative technologies, robust compliance strategies, and cutting-edge sustainable design. Minal discusses navigating a male-dominated industry, overcoming major challenges in wastewater treatment, the role of circular economy principles in infrastructure, and real-world success stories in biodiversity restoration.

If you’re passionate about making a positive impact on the environment or want to learn how businesses can support sustainability while maintaining profitability, this episode is a must-watch!

In this insightful episode of "The Brand Called You," host Ashutosh Garg sits down with Wes Towers, Founder & Director of Uplift 360, a leading digital marketing agency in Melbourne specializing in trade and construction businesses. Wes shares his fascinating journey from starting as a graphic designer to becoming a digital marketing and web design expert. Discover how a challenging business valuation led him to fully embrace AI and transform his agency, the strategic decision behind niching down to the trades and construction sector, and what “Search Everywhere Optimization” really means in today’s AI-driven world.

Wes dives deep into practical ways his team uses AI in SEO and web design, common misconceptions businesses have about AI, the importance of conversion-driven design, and how to craft high-performing websites that attract quality leads. He also reveals the latest AI tools that excite him, such as Opus and ClickUp, and predicts where digital marketing and AI integration are headed next.

Whether you’re a business owner, marketer, or just curious about the future of digital marketing and AI, this episode is packed with valuable lessons and actionable advice.

How do you go from feeling lost to building a real estate empire with over 3,500 units? In this inspiring episode of TBCY, Ashutosh Garg sits down with Jason Yarusi—keynote speaker, multifamily investor, entrepreneur, and business coach—to unpack his extraordinary journey. Jason shares how personal tragedies and a life-changing accident transformed his mindset and propelled him from working behind a bar to owning multiple thriving businesses. Learn the values, habits, and strategies that guided Jason, why he focuses on multifamily and workforce housing, how he and his wife manage their business as a couple, and his advice for anyone eager to take control of their destiny. If you’re interested in real estate, entrepreneurship, or personal growth, this episode is packed with actionable insights!

In this episode of "The Brand Called You," host Ashutosh Garg sits down with Radhika Dutt—author of Radical Product Thinking and the upcoming Escaping the Performance Trap. Radhika discusses her journey from MIT to successful founder, her experience across industries and continents, and how these shape her approach to innovation and leadership.

Discover why traditional goal-setting frameworks like OKRs and KPIs often fail, and learn about Radhika’s innovative OHL method (Objectives, Hypotheses, Learnings) that sparks curiosity, learning, and real organizational change. Perfect for leaders and changemakers eager to drive creativity and real results!

Musician-turned-marketer, Callum Gracie shares his inspiring journey from teaching music to mastering SEO and digital PR. In this episode of The Brand Called You, he reveals how storytelling, content strategy, and authentic branding fuel sustainable business growth in a digital-first world.

00:35- About Callum Gracie

• Callum is the founder and SEO Specialist at Otto Media.

Mahesh Thakur, CEO & C-Suite Coach, shares insights on leadership alignment, true north, and transformative coaching from his journey at Microsoft, Amazon, and beyond.

00:33- About Mahesh M Thakur

• Mahesh M Thakur, CEO and C-Suite Coach.

Jeff Greenfield’s extraordinary journey—from magician to chiropractor to marketing measurement pioneer—highlights the power of reinvention. With Provalytics, he’s redefining attribution in a privacy-first, cookieless era, helping brands measure what truly matters: awareness, impact, and ROI.

00:32- About Jeff Greenfield

• Jeff is the co-founder and CEO of Provalytics.

In this episode of The Brand Called You, PR strategist Laura Perkes shares her Niche Famous Framework—a powerful approach helping entrepreneurs and small business owners build trust, visibility, and profit through smarter PR, beyond social media alone.

00:37- About Laura Perkes

• Laura is a public relations strategist.