The Brand Called You

Welcome to another episode of The Brand Called You (TBCY)!

In this inspiring conversation, we feature Soyini Coke, Principal at Annona Enterprises and Host of Capitalism Done Right. Soyini takes us through her journey from Atlanta to Harvard, McKinsey, entrepreneurship, and her mission to make business a force for good through conscious capitalism.

Soyini shares candid insights into navigating corporate America as a Black woman, building high-impact teams, the importance of values in leadership, and how conscious capitalism can align profitability with positive social impact.

The conversation also explores the challenges and opportunities created by AI and automation, the future of work, the impact on entry-level jobs, workforce redeployment, and the need to rethink how businesses and society respond to technological change.

Whether you are a business leader, entrepreneur, professional, or someone passionate about creating meaningful impact, this episode offers valuable perspectives on leadership, equity, purpose, conscious capitalism, and the future of work.

Subscribe to TBCY for more stories and conversations with purpose-driven leaders, entrepreneurs, and changemakers from around the world.

In this inspiring episode of TBCY’s Leaders Who Care series, host Mark Sadovnick sits down with Sam Kukathas, Founder of Soul Purpose Leaders, to explore his journey from an intellectually vibrant childhood in Australia to founding an organization focused on unlocking human potential and transforming leadership.

Sam Kukathas opens up about pivotal moments in his life, including his academic journey, personal challenges, the influence of sport, and the power of combining philosophy, personal development, and AI.

Discover how Sam’s unique approach to leadership and human transformation helps visionary leaders unlock flow, move beyond suffering, and create impact at both personal and societal levels.

Hear stories of resilience, the influence of sport, and the breakthrough moments that led to the creation of Soul Purpose Leaders. Whether you’re interested in personal growth, innovative leadership, or the future of wellbeing and technology, this episode offers valuable insights and perspectives.

Join us for an inspiring episode of The Brand Called You (TBCY) as we sit down with Roy Moëd, Founder & CEO of Lifebook Publishing, hosted by Mark Sadovnick.

Roy shares his remarkable journey—from growing up amid apartheid and antisemitism to building successful businesses across multiple sectors. He also reveals the personal story behind the founding of Lifebook and explains how documenting life stories can preserve legacies, strengthen family connections, and restore a sense of purpose and self-worth.

From unconventional career choices and entrepreneurial setbacks to business innovation and the importance of remembering history, Roy offers candid insights into resilience, leadership, purpose, and the value of learning from experience.

If you have ever questioned traditional paths to success, wondered about the true value of storytelling, or thought about preserving your family’s history, this conversation is not to be missed.

Discover the remarkable journey of Karen Salmansohn, Bestselling Author & Behavioural Change Expert, in this episode of The Brand Called You’s Leaders Who Care series, hosted by Mark Sadovnick.

Karen shares her early love of psychology and humor, the creative influences that shaped her upbringing, and her evolution from advertising professional to bestselling author and entrepreneur.

Hear about the pivotal moments that transformed her career, the viral success of her unique self-help approach, and the personal loss that inspired her latest book, Your To Die For Life.

Tune in for insights on creativity, personal growth, resilience, purpose, and the importance of living a meaningful life—even in an age of rapid technological change.

• How formative childhood experiences shaped her creativity

• Her leap from a successful advertising career to becoming a bestselling author

• The power of viral, authentic, feel-good content

• Why self-help can be accessible, engaging, and even “cool”

• How personal loss inspired her to live a truly “to-die-for” life

• Strategies for turning someday dreams into actions today

• Her thoughts on AI, technology, and the future of humanit

Unlock insights into leadership, strategy, and the future of business with Perry Atwal, Full-Time Instructor at the Sauder School of Business, University of British Columbia.

In this engaging episode of The Brand Called You, Perry reflects on his journey from the high-stakes world of investment banking at Morgan Stanley to academia and the life-changing lessons he learned along the way.

Discover insights into building high-performing teams, mastering strategy formulation and execution, developing negotiation skills, and cultivating collaborative cultures. Perry also explores how business schools can prepare students for a rapidly evolving world shaped by AI and technology.

He shares why uniquely human qualities such as curiosity, empathy, creativity, and emotional intelligence will remain essential as technology continues to transform the workplace.

Whether you’re an aspiring leader, student, educator, or seasoned executive, this conversation offers powerful takeaways on success, balance, leadership, strategy, and making a meaningful difference.

In this insightful episode of The Brand Called You, host Ashutosh Garg speaks with George Pillari, Managing Partner of Running Fox Partners and author of No Adult Left Behind: AI Is Learning, Are You?

Drawing on more than three decades of experience in healthcare leadership and consulting, George Pillari explores how artificial intelligence is transforming personal and professional life, why AI fluency is becoming an essential skill, and what adults can do to remain relevant in an increasingly AI-driven world.

• Defining moments that shaped George Pillari’s leadership philosophy

• Why adapting to technological disruption is essential

• Practical advice for professionals who feel overwhelmed by AI

• How prompting and AI agents are transforming the workplace

• Guidance for parents preparing children for future careers

• Why lifelong learning and adaptability matter in an AI-driven world

Whether you are just beginning your AI journey or looking to future-proof your career, this episode offers practical insights to help you navigate the changing world of work.

Join us for an insightful conversation with Marc Inzelstein, author of Essential Leadership: Practicing L.O.V.E. in Turbulent Times. Hosted by Ashutosh Garg, this episode of The Brand Called You explores the meaning of essential leadership, the challenges facing leaders in today’s complex world, and the importance of practicing L.O.V.E.—not simply as a sentiment, but as a framework for creating greater coherence within organizations.

Discover Marc’s unique L.O.V.E. leadership framework: Letting Go, Oneness, Vision, and Energy, and learn how these principles can help leaders stay grounded, resilient, intentional, and fully human in the face of uncertainty.

Whether you are a CEO, manager, executive, or aspiring leader, this episode offers valuable insights into leading with authenticity, fostering human flourishing, strengthening organizational effectiveness, and embracing the human side of change.

🔔 Subscribe to The Brand Called You for more leadership lessons, inspiring conversations, and stories from successful individuals and thought leaders around the world.

In this insightful episode of The Brand Called You, host Ashutosh Garg interviews Chitra Iyer, Co-Founder & CEO of Space2Grow, a social impact consulting firm. With over 20 years of experience in the social sector, Chitra shares her journey of choosing social work over a corporate career and leading impactful initiatives in child protection, digital safety, and anti-human trafficking.

Discover the realities and evolving challenges of child safety in a digital world, learn how Space2Grow bridges critical gaps across the social impact ecosystem, and hear powerful stories of resilience. Chitra also discusses the importance of strong parent-child relationships, policy reforms for child protection, and why businesses should prioritize child safety.

This episode is a must-watch for parents, educators, changemakers, and anyone invested in building a safer future for children.

👉 Subscribe to our channel for more inspiring leadership stories and social impact conversations!

In this powerful episode of TBCY’s Leaders Who Care series, we welcome Caroline Codsi, Founder & Chief Equity Officer of Women in Governance, for an inspiring conversation hosted by Mark Sadovnick.

Caroline shares her remarkable journey from Beirut during the Lebanese Civil War to Paris and eventually Montreal, where she became a leading advocate for women’s leadership, gender equity, and inclusive workplaces.

In this conversation, discover how Caroline’s experiences shaped her resilience and leadership philosophy, and how they inspired her to create Women in Governance to address systemic barriers affecting women in the workplace.

She discusses the evolution of the organization, the creation of its Parity Certification in collaboration with McKinsey & Company, and why organizations must measure and address gaps in hiring, retention, promotion, and pay equity.

Caroline also explores the business case for diversity, the importance of belonging and inclusion, the changing DEI landscape in Canada and the US, and lessons from her global speaking experiences.

She opens up about her experience as a single mother, the values she instilled in her children, and the importance of balancing professional ambition with family and purpose.

Whether you are passionate about gender equity, leadership, diversity, inclusion, or workplace transformation, this episode offers powerful insights and practical inspiration for creating a more equitable future.

In this inspiring episode of the Leaders Who Care series from The Brand Called You, Stan Chen, CEO of RecycleGO and Sinansys, joins host Mark Sadovnick to explore the intersection of sustainability, technology, and leadership.

Stan shares his powerful journey from growing up as a first-generation immigrant in Queens, New York, to driving innovation in the recycling and supply chain sectors through blockchain and quantum computing.

The discussion explores Stan's family roots, the profound influence of his father, and his evolution from medical science to creating impact through technology-enabled recycling. It also highlights the critical role of empathy, the importance of integrating people, planet, and profit, and real-world examples of purpose-driven action, including the rapid delivery of vital masks during the COVID-19 pandemic.

Discover how RecycleGO and Sinansys are working together to create more transparent and resilient supply chains, and how personal values can inspire meaningful global change.