The Business Marketing Club Podcast

Today we conclude our A-Z of Business Marketing.  We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached Z.  Z stands for Zero-based budgeting.  

Business Marketer Dave Stevens hears from two experts on the topic today:  Marketing Strategy and Planning Lead at PwC UK David Nelson and Senior Consultant and Venture Manager at Selbey Anderson Group Julian Roberts.

Today we continue our A-Z of Business Marketing.  We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached Y.  

Y stands for marketing Yourself.  Business Marketer Dave Stevens hears from three experts on the topic today:  National Communications Manager at Crowe UK Jennifer Spencer-Charles, experienced business marketer Rachel Hinde-Harris, and Founder of Tribal Impact Sarah Goodall.

Today we continue our A-Z of Business Marketing.  We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached X and we’ve had to cheat a bit.  X stands for eXcellence in Creativity. 

Business Marketer Dave Stevens hears from five experts on the topic today:  Head of Marketing and Business Development at Quantuma Alex Footman, Creative Director at Omobono James Holland, Head of Practice at Usurpo James Harrington, Creative Director at Ogilvy UK Clare Russell, and brand and marketing specialist Katie Pocock.

Today we continue our A-Z of Business Marketing.  We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached W.  W stands for Word of Mouth Marketing.  

B2B Marketer Dave Stevens hears from four experts on the topic today:  Director of Operations of MentionMe Simon Dring, Founding Strategy Director at Sparks Studio Michael Gough, Senior Marketing Director of FTI Consulting Giles Barrie, and Managing Director of Considered Content Jay Ball.

Today we continue our A-Z of Business Marketing. We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached V.  V stands for Value Propositions.  

B2B Marketer Dave Stevens hears from three experts on the topic today:  Director of Digital Potential Hugh Griffiths, Founding Partner at The Magnus Club Teresa Allan, and Strategy and Planning Director at Transmission Barry Richards.

Today we continue our A-Z of Business Marketing. We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached U.  

U stands for Understanding your customer.  B2B Marketer Dave Stevens hears from three experts on the topic today:  Digital Marketing and Web Officer at GGR Group Marc Pogorzelec, Global Digital Marketing Executive at Driver Trett Amy Thorman, and Head of Enterprise Acquisition and Upsell Marketing at Virgin Media O2 Alysha Spencer.

Today we continue our A-Z of Business Marketing. We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached T.  T stands for Tactics.  

B2B Marketer Dave Stevens hears from five experts on the topic today:  Marketing Consultant at xbim Clair Porteous, Head of Marketing at Momentum Alexandra Koenig, Head of Marketing at 8 Associates Greg Hart, CMO and Co-Founder of Leadoo Marketing Technologies Santtu Kottila, and Founder and CEO of Digital Whiskey Peter Byre.

Today we continue our A-Z of Business Marketing. We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached S.  S stands for Strategy.  

B2B Marketer Dave Stevens hears from four experts on the topic today:  Brand Strategy Lead at PwC Stefan Doering, Managing Director at Greentarget Jeff Watt, Head of Brand and Content at Tractable Nader Khosrovani, and Regional Director of The Marketing Centre Tim Parrack.

Today we continue our A-Z of Business Marketing. We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached R.  R stands for Research.  B2B Marketer Dave Stevens hears from three experts on the topic today:  Head of Insight and Design at Zurich Insurance Sarah Fryer, Creative Strategist at BCM Agency Miriam Drahmane, and Founder of RedFox Research Angela Richmond.

The A2Z of B2B Marketing Part 17:  Q is for Qualifying LeadsToday we continue our A-Z of Business Marketing. We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached Q.  Q stands for Qualifying Leads.  B2B Marketer Dave Stevens hears from three experts on the topic today:  Director at Precept James Ealey, Head of Marketing at Touchlight Robin Bodicoat, and Joint Managing Director of Mutual Value Stuart Maister.