Tools to Find Keyword Trends and Shopping Keywords

If you are in an industry that is changing (that should be most of us) due to seasons, technology, COVID-19 or just because nothing stays the same there is a need for tools like these.

So while some of the tools and examples we cover in the episode focus a bit on shopping and e-commerce don't skip this episode. Overall these tools can help anyone that is launching a product, expanding into a market, expanding into a new geography or just to keep up on things in your own industry so dig into the episode and the tools below.

Tools for Keyword Research Trends

https://shopping.google.com/m/shopping-100/category/tech/https://www.pinterest100.com/en-us/https://trends.google.com/trends/?geo=UShttps://www.shopify.com/blog/trending-productshttps://cedcommerce.com/blog/top-selling-items-ebay-in-2020/

Tools for Shopping Keyword Research

https://www.wordstream.com/blog/ws/2016/01/21/e-commerce-keyword-researchhttps://searchengineland.com/covid-19-affecting-search-behavior-331375Unique Ways to Do Keyword ResearchCompetitive Research Beyond Just Keywords

Full Transcript

Note the missing Easter egg of the multiple languages that Dave spoke at the very start. If you listen you will hear him say "hello" in 3 languages but none made it through the automated transcript. Always be testing!!!! This also proves that for those that read these, please know that they are automated and likely have some weird things (note the bad spelling of both our last names in the opening below as well).

Matt Siltala: [00:00:00] Welcome to another exciting episode of the business of digital podcast featuring your host, Matt scintilla and Dave roar. Hey guys, excited to be here with you on another one of these business of digital podcasts. Of course, as always, we got my trusty cohost, Dave. Roar. How's it going, bud?

Dave Rohrer: [00:00:19] Oh, I couldn't talk it.

Matt Siltala: [00:00:20] Good and

Dave Rohrer: [00:00:21] talk multi-language today. That's, that's, that covers us for three languages. When I do the trend, the transcription, that'll be fun. I'll check that.

Matt Siltala: [00:00:30] Just to say

Dave Rohrer: [00:00:31] that stuff that makes it, if, how, how bad it gets

Matt Siltala: [00:00:34] it. Oh, fun. Fun.

Dave Rohrer: [00:00:37] Well, small, small, hidden little Easter eggs for myself, I guess. Sorry,

Matt Siltala: [00:00:43] you're planning Greg's for yourself.

That's funny. Um, so, you know, it's interesting because a lot of times when we do these episodes, you know, these are topics that, um, you know, I. Um, you know, we've, we've either been doing them ourselves forever or [00:01:00] whatnot, and, and we do our best to share with people that are listening and help them learn and educate them.

But, um, the thing I'm looking forward to about this one, Dave, is, um, this is one that I'm actually like really interested in learning some of these places. Like I've been looking at some of these links that you've been dropping in some of the stuff that you found on this particular. Topic that we're, we're going to be talking about today.

And I'm actually excited about listening to this one as well while we're doing it. Um, but it's keyword tools for shopping sites, basically keyword research and all the different, uh, trending places that we could go for looking at what's trending and especially, you know, things have changed and shifted during this, uh, interesting time that we're going through with this virus and everything.

And so, um, this is fascinating. This is going to be interesting stuff. And so. Um, however you want to just start jumping into the, basically you guys, what we're talking about today is keyword tools, um, for shopping sites. And, uh, we're going to be getting into lots of different places, whether it'd be Etsy, [00:02:00] Pinterest, I'm going to be looking at Shopify trending stuff and, and trends on Google.

An

Building & Supporting Communities

Mat starts us off with a story about a local business that after 30 some years is back. Even after some 30 years they had fans and a community waiting for them and since opening last year have only grown that "family" of supporters.

How are they building this "family" or community? They are doing it online and offline with social media, email, interacting with those that visit their store and in any way they can.

How are You Growing Your Community?

Throughout the episode we talk about growing a community of fans, supporters and really just a family to help you but we also flip it and talk about how businesses should (when they can) look to help those in their community as well.

Some of the places you can create a community:

InstagramRedditTwitterFacebookVia EmailVia Offline LocallyVia Local Groups (charities, business groups, etc.)Your store (if have an offline location)

Community Resources

Tips for Starting a New Content ChannelCustomer Service SEO

Think Like a Food Truck

When Food Trucks first came out think about how they had to get the word out of where they were and going to be. They built email lists, Twitter, Instagram and a Community.

Imagine if your location or website changed daily, how would people find you and how would you let people know where you are?

Building a Community Also Means Building Your Entire Community

Supporting your neighbors and others now and always should be part of building a community as much as you can.

Full Transcript

Matt Siltala: [00:00:00] Welcome to another exciting episode of the business of digital podcast, featuring your host, Matt  and Dave roar. Hey guys, excited to be here with you, Matt SOPA layer with alongside Dave. Roar. How's it going dude?

Dave Rohrer: [00:00:15] It is going, sir. It is going

Matt Siltala: [00:00:17] excited to bring you this one because this is one of my favorite topics, uh, that, uh, that I can talk about.

Um, and it is. Why you need a community. Let's just jump right into it. But

Dave Rohrer: [00:00:30] it's not technical SEO. That's why,

Matt Siltala: [00:00:32] yes, technical SEO, you can talk all you want, Dave, but I'm actually like, this is, you know, I look back to, you know, even, um, when I first started getting into this, like some may call it personal branding.

Um, but basically what you're doing is you're building up a, a community around you. You're, you're building up people around you. You're building up a following, you're building up. Um, people that will help you in times of need. And, [00:01:00] um, something that, uh, uh, again, that I think is, is valuable for people to understand is why you need that community behind you.

I don't care what business that you're in. Um, I just think about, like with all that's going on with this, uh, covert 19, uh, right now and how important having a community of people behind you is. And I guess, um, if you're cool with that, I'll just jump right into kind of like, uh, you know what I think about when, when do it, when we are right, when, uh, I think of this and I look at, so I've been doing a lot of, uh, you know, help with, uh, this restaurant called the original golden scone.

Anyone that follows me on Facebook or anywhere knows, cause they've probably been. Sharing their stuff more than I normally would. And it's just because of this as an interesting time and I'm trying to help them out, but also my son works there. And, uh, you know, these are good people. These are people that have been friends of mine for years before [00:02:00] they even started this business.

And I want it to succeed. And what I realized is that is how valuable this community is. And this'll be something that I think you find interesting too, Dave. Just how powerful a community is around a product or something. Um. So this place originally started like 40 years ago from this guy's dad, and they were in business

So for those that don't know what a Post-Mortem is, here is a quick explanation:

After you launch a site update, new product, at the end of a quarter or basically at any point you have a team that worked on something or together sit down. The goal is to break down processes and how teams/people worked together to figure out how to be better, faster, and more efficient in the future.

4 Key Steps to Running a Post-Mortem

Set Expectations EarlyDiscuss What Went WellDiscuss What Needs ImprovementCreate an Action Plan

Post-Mortem Questions To Ask

Here are some quick tips or ideas on questions to as during your meeting(s).

Create an anonymous form.Ask what went well.Ask what went badly.Ask what could be improved.

Post-Mortem Resources

11 Tips for a Successful Post-MortemUX Retrospectives 101

Lastly if you are thinking "well how do I structure or start" this process? What and where do I document it? Take a look at this post-mortem report template.

Full Transcription

Matt Siltala: [00:00:00] Welcome to another exciting episode of the business of digital podcast, featuring your host, Matt scintilla and Dave roar. Hey guys, excited to be here with you on another one of these episodes. Uh, how's it going, Dave?

Dave Rohrer: [00:00:16] It is good. And we're going to talk about the sexy topic of project management today.

Matt Siltala: [00:00:21] Oh, come on. I like the title better. Why you should conduct a post-mortem

Dave Rohrer: [00:00:26] or tips for a successful post-mortem or why you should do it, even though it's painful and annoying and sucks and isn't fun.

Matt Siltala: [00:00:37] Did

Dave Rohrer: [00:00:37] I, did I sell you on why you should do one yet?

Matt Siltala: [00:00:39] Did we sell you on why you should listen,

Dave Rohrer: [00:00:43] like click next?

Matt Siltala: [00:00:44] No, it actually is going to be very useful when, when the. And maybe you should take this opportunity to jump into how you've explained it to me as well and what you want to share. It actually is going to be quite a useful episode for a lot of people, I believe.

Dave Rohrer: [00:00:59] Yeah. [00:01:00] And we've got two great, um, resources that always, um, one from the Nielsen Norman group and one for important.

Matt Siltala: [00:01:08] Ian always is the man with his info.

Dave Rohrer: [00:01:11] We just need to like, I don't even know. There's. The Fortinet article we'd literally just found this morning was not even one of the ideas that foster like spurred it, but it's a great resource that walks you through the 11 steps. Um, but I think anytime, and this isn't just for agencies, although I think more agencies should do it, we used to do it at  every so often.

Um, it was. Sometimes painful, sometimes not. Depending on the project. If, you know, if it was a successful project, it's less painful. Of course, if it's a not successful project that's kind of painful. A lot more painful. Well, yeah, cause everyone's pointing fingers. It's a sports analogy. Like how many times have the bear sign someone and everyone's like, [00:02:00] yeah.

And then, you know, two years later, you know, we got a new coach or, um, you know, we're suddenly looking for a new quarterback or. Oh, well, I'm the bears fan. We're always looking for a new quarterback. Ever since I remember, ever since I was a bears fan, we've been looking for a new quarterback. Um, but there's always finger pointing.

It's like, Oh, it's the GMs fault. It's them fault. Well, it's like what was the process? And so what this post-mortem is supposed to do is pick out the good so that when the next project comes up. You do the good and figure out what screw, what, who, not who, but what got screwed up and where and why, so that in the next project it doesn't happen.

See how simple that is.

Matt Siltala: [00:02:44] Very. I mean, you know, I'm looking at the notes here and you have four. You have your four main steps

While talk prior to us recording this episode was focused around a video that Google put out we instead focused on all the other things you should worry about when hiring an SEO.

Think of this as a starting point to a Guide to Hiring an SEO. There is much more you should worry about than what we cover here but the questions and conversation we have should help you before you hire your next SEO Specialist, SEO Strategist, SEO Manager and even an SEO Director.

What to look for in a possible SEO hire:

Another way to put it is, "what do you need help with?". Often few people really sit down and think through the type of SEO that they need to hire and instead just say "hire someone to do the SEO".

Someone that is teachable (for an entry level role)What tasks does your team or you personally need help with around SEO?What is your budget?What resources internally and externally do you have to support this person?What is the person going to do? Manage external people? Manage internal people? Do the research work? Sit in 6 hours of meetings and make sure SEO is at the table? Manage the team that does the busy work?What is their background? Did they come from somewhere that things were cookie cutter or did they come up with the tasks and strategy?Of course you should look at if this person(s) are a fit culturally and will work well with the team(s) in place.Are you a small business where Local SEO is super important?Do you need a consultant? An agency? Do you need to hire an intern? Or do you really have enough work and budget and resources for a full time SEO?

What questions to ask internally prior to hiring an SEO:

Does this person need to be:

Technical? Writer? Data? Project Manager? People Manager? Account Manager? Some Combo?

Before you go and hire someone or even think to start talking to people figure out what your pain points are. What and where do you need help with your site to improve the site?

Officer Skills vs Enlisted Skills

Does this person need to be certified with X, Y and Z or should you focus on their creativity and ability to manage people, projects and solve problems?

Additional Recent Resources on Hiring an SEO

SEO Community Rebukes Google for Advising Free Site AuditsGoogle’s Tips for Hiring an SEO SpecialistHiring an SEO? Why a technical SEO audit shouldn’t be part of the proposal process

Full Transcript

Matt Siltala: [00:00:00] Welcome to another exciting episode of the business of digital podcast featuring your host, Matt  and Dave roar. Hey you guys, excited to be here with you on another one of these businesses, digital podcast. Thank you for joining us as always. And of course I have my trusty cohost, Dave. How's it going, bud?

Dave Rohrer: [00:00:21] Top of the day, cause I don't know what time you're listening,

Matt Siltala: [00:00:26] top of the whatever to you,

Dave Rohrer: [00:00:28] top of the whatever.

Matt Siltala: [00:00:29] There we go. And of course, right

Dave Rohrer: [00:00:32] when we don't know what date is anyway at this point. So

Matt Siltala: [00:00:34] yeah, it's just day. That's, I saw that meme and, and it, it like resignated with me, the one that's all that, just kind of a blotched out the actual, like the sun of the mind or the two, like it's just a, it's all day now.

All

Dave Rohrer: [00:00:49] day. I like that.

Matt Siltala: [00:00:52] Yes, sir. So, um, we wanted to talk about hiring an SEO and so. Um, maybe one of you just get us [00:01:00] kicked off for today, Dave, and we'll go from there.

Dave Rohrer: [00:01:03] We are not going to rehash what has already been talked about cause we're recording this a couple of weeks after everyone posted and screamed at Google about it.

But we will mention it. I think it, it has, it should be mentioned since it was recent. Bill Hartzer had a good. Um, blog post about hiring, um, an SEO specialist search engine land. Um, why a technical SEO audit shouldn't be part o

Live Streaming & Video Summit Session Tips W/ Stephanie Liu

Join Stephanie Liu as she digs into all of her tips and tricks to help newbies and veterans improve their video skills. We will talk about live streaming but also how to improve your virtual conference sessions and every day video Zoom sessions.

How to start live streaming

We of course started at the beginning - what is the most basic gear, software and preparation that people need to do. There are of course various levels of entry, mid-tier and professional so don't be discouraged if you have a limited budget. At a high level here are some quick breakdowns:

Entry Level: Laptop or Phone for camera, headset or laptop mic for sound and Loom or OBS for software.Middle: External Mic (Rode or Yeti) and DSLR cameraProfessional: Green Screen, DLSR, External Mic, Lighting, and Streamyard.

Did you know that both Stephanie and Dave are speaking at an upcoming Virtual Conference? Visit MDMC to sign up for the FREE 2 day live summit and check out the 4 days of on-demand sessions for just $99 as well.

Why should you use live video and video streaming?

If everyone is doing Instagram posts do Instagram stories. If everyone is writing content on LinkedIn, do video on LinkedIn. Stephanie tells her story of how she got into video, but the long and short of it is - zig when everyone else is zagging.

How Stephanie records video

She breaks down most videos into 3-5 parts. Some are prerecorded and others are broken up for a number of reasons. The goal is to reduce the number of takes but also to add pop to your videos.

Record a separate intro.Record your main sections or go live with the "meat" of your video. If you are doing say case studies make each one its own segment. If you are covering 5 topics or sections break each one out into its own "video".Record your outro/thank you/call to action.

How to Make Your Virtual Summit Videos FUN!

Here are some of the tips from Stephanie she recently covered and that we cover during the episode. If you are a speaker doing an online talk, a webinar or just want to up your Zoom game with the coworkers many of these can help you.

Intro Scene with countdownTestimonialsSwitch scenes with Elgato Stream DeckAdd Video Clips & Stock ImagesFeature Presentation SlidesInclude FiltersHighlight Viewer Comments

Some Good News & John Krasinski

That name Dave couldn't recall to save his life. The show is Some Good News and while we all don't have John's acting background (and likely editing help), it is an example of cut screens and doing a simple but engaging video.

Full Transcript

Matt Siltala: [00:00:00] Welcome to another exciting episode of the business of digital podcast, featuring your host, Matt  and Dave roar. Hey guys, excited to have you on another one of these business of digital, uh, episodes grateful for, um, yeah, as always given us the time. And, uh, today we have a special, uh, well first of all, before we jump into it, Hey Dave, how's it going?

Dave Rohrer: [00:00:23] Do you even know where you're at? Man?

Matt Siltala: [00:00:24] I, I don't know what day it is. I don't know where I'm at. I just, uh, Dave said, get on the computer. Matt right

Dave Rohrer: [00:00:31] now. Can't hear today. It

Matt Siltala: [00:00:34] seems I can't, I can't do anything. And so, um, hopefully, um, you're the opposite of that and we can make this one happen, but I am excited.

Uh, we have an old one of, uh, a friend that I just found out that you've known longer than me and then in this industry, see, I can't talk to you there in this industry that's saying something, but, uh. I am excited that we have, um, Stephanie Lu, uh, joining us. She is the founder of [00:01:00] captive on command, or sorry, captivate on command.

I promised you guys I wouldn't get it wrong, but host, uh, also she is the host of lights, camera live, and she's going to be talking with us about a vid

This episode like many is because so often things online (and offline) are setup to be harder than they should. When solving problems there are often are many ways but very often the solution causes more problems than it fixes.

People cant find something on a web site? Create a mega menu.Lots of Categories? Show none in the menu.Have a big menu? Dont include the search functionality.Move from sit down to take out only restaurant. Fail to plan for lines.Build a beautiful and clean website. People can't find contact or menu options.Users are young or old. Design your product for a different group.

We talk about some of these in the episode and many others.

Test Your Own Stuff

If you get nothing else from this episode, we hope you think through your online and offline processes. Have friends, family or hire someone to go through and do things on your website. Ask customers what they expect from your offline store now and in the future.

As Dave spent a ton of time (and likely many other parents have in recent weeks) trying to figure out a number of e-learning solutions. If he and others that are tech savvy are unable to figure out how your UI works, how is a small child? Is someone can't easily navigate your site or product do you think they will invest time or just leave?

Resources and Links

LoomUser TestingUse Design Thinking to Solve Your Next Marketing Problem: Here’s HowOff Color Brewing Mousetrap's Instagram ExampleWill Barnes & Noble Ever Fix Its #CX? | #FrictionHunter

Full Transcript

Matt Siltala: [00:00:00] Welcome to another exciting episode of the business of digital podcast, featuring your host, Matt  and Dave roar. Hey guys, excited to be with you on a, another business of digital podcast episode. Um, how's it going, Dave?

Dave Rohrer: [00:00:18] It is going, sir. It is going, going.

Matt Siltala: [00:00:20] We are all surviving everything that's going on around us in the world, so hopefully everyone's doing well.

Um, because of stuff that's going on in the world, it's kind of given us a good idea for a well. I mean, it's not just the stuff that's going on around the world. It's kind of a good idea to be practicing like some of the stuff that we're going to be talking about, like common sense all the time. But a, why UX and UI matter, Dave?

That's what, uh,

Dave Rohrer: [00:00:47] I still confused the two. I don't know why. I just always confuse them. That will include from WordStream that breaks them apart. And I'm like, yeah, they're the same to [00:01:00] me. I know someone  I'm like, yeah, nice. Yeah.

Matt Siltala: [00:01:04] Well, it comes from , and in the simplest form, you know, we use some of these, and I'll just share this example, um, to kind of kick things off and you can share some of the ones that you did, but, um, even something as simple as like, if you're on social media and, and in this, uh.

Covert 19 thing that we're dealing with and, and restaurants and places, trying to stay in business and doing everything that they can to stay afloat and keep people safe. Um, when you post on social media, something about having contactless, um, service or whatever it might be, but you post a picture of handing a bag to someone and there's contact being made.

You failed at what you've been trying to do. And again, I know that you're doing your best. Um, but that, that's the kind of stuff that we want you to think about. If there's con, and I've seen people do it right. You know, they have pictures [00:02:00] of the door with the bag down your driver, eight feet back,

Dave Rohrer: [00:02:05] stock photography.

Well, you talked about that before. Don't use it.

Matt Siltala: [00:02:11] Don't exactly. Well, I mean, you know my take on that already, but yeah, so the point is, you know, you're going to get these, um. These just like, think about that kind of stuff, like, you know, um, don't anyway. It's just, it, it, it makes me laugh. And I

While you may or may not have some free time right now there are still a ton of resources here for you to use to improve your skills in the future. If you missed our episode with Aleyda where we dug into a number of tools and ways to work remote you should check that out too.

From online coding, learning SQL, data science, writing classes or get certified for Google Analytics and Google Ads. So if you have downtime take a look at these or others and even if you are currently working normal hours or are crazy slammed, save this list for a future date.

Personal Development & Training Resources

AirTable Tool and Resource List450 Ivy League courses13 Ways Businesses Can Use SEO & Marketing to Combat Coronavirus ImpactMasterClass (currently having BOGO)LyndaGoogle Certifications for Analytics and Ads.UdemyFind Webinars - tons of companies are doing even more webinars than normal.

Work With Internal Teams

If you are seeing some of your schedule at work open up, take it upon yourself to set up meetings with other teams. Create relationships and trainings across teams to help explain what you do or have done.

Sit down with IT/Dev teams, social teams, paid teams, customer service or anyone - just try and learn how you can help them now or in the future better.

Understand Your Company Better

Setup time to learn the data and inner workings of your company. Spend more time in your CRM, Analytics, Email, Google Search Console, or some other internal system.

If you are like Dave was when he was in-house and overworked just set a meeting time. Set 30 minutes a week to dig into Google Analytics. Set another 30 minutes to poke around Google Search Console.

The goal is to try and make time or take advantage of time to improve your skills in tools and understand the data/business better.

Improve Yourself & Your Skills

In the end it is up to you to take the steps to work on your own personal development and improve your skills for your current job or the job you want.

Full Transcript

Matt Siltala: [00:00:00]

Welcome to another exciting episode of the business of digital podcast,

featuring your host, Matt  and Dave roar.

Hey guys, excited to have you on another one of these business of digital

podcast. As always, I got my trusty cohost, Dave there. How's it going, bud?

Dave Rohrer: [00:00:19]

So,

Matt Siltala: [00:00:20]

um, we are, are here at surviving, uh, you know, the current, uh, world

situations.

And I thought that this was a fantastic. Mmm. Opportunity

for, well, it's actually your idea. So I can't say I thought that this was a

fantastic idea, but I do think it's a fantastic idea. Well,

Dave Rohrer: [00:00:38]

it was a possible thing to talk through with the laida and we didn't get to it.

And then I stop trying to even think about it because I was like, we can

totally talk about this for just 20 minutes on its own.

Maybe 15 or maybe 25 I don't know. We'll see.

Matt Siltala: [00:00:53]

Well, yeah. The topic, which is personal development or ongoing training tools

and . And I, I thought this was fantastic because we all have a [00:01:00]

little bit of extra time at home now. I mean, we're not a, you know, you

especially are not going into visiting bars anymore right now in Chicago or

Dave Rohrer: [00:01:08]

anywhere again, or in all of my travel has been, could put, so, yeah.

So,

Matt Siltala: [00:01:13]

yeah. What are your, what are your thoughts on, uh, you know, go ahead and kick

us off.

Dave Rohrer: [00:01:18]

Well, I think like, you know, the last week, if you listened, we listed off

some tools, but, um, with the air table. Again, I'll drop the link to it. Um,

but then I also came across recently and I've just been holding onto these

links.

Free code camp.org has a list of 450 Ivy league courses you

can take for free.

Matt Siltala: [00:01:41]

Really?

Dave Rohrer: [00:01:41]

Yeah. Um, and that's just those, I'm sure there's a ton

In this episode Matt leads us through a plan of what he has been doing with some local businesses as they try and be creative with their marketing and sales. This isn't the full outline but does cover 10 important points made during the episode.

Understand that things have changed, and be willing to adapt and do new things. You may have to do some things that are outside your comfort level or that are new to you, but these are things that can save your business.Making customers and employees feel safe during all this is key. What are things you can do to keep your customers and employees safe? Be kind to your employees and help them through this tough time as well.  Using delivery services of some sort are essential during times like these. If you are a restaurant that has not embraced this yet, you need to just jump right in. Making sure that you are constantly letting people know you are open on social media.  Supporting other local businesses as well. If you are seeing awesome things other local businesses are doing make sure and give them props and call them out on social media. We are all in this together and need to support one another. Deals Deals Deals - if you have a nurse come in in scrubs … offer him/her a free meal and I promise you it will be posted on social media. Do not do it for this reason alone, but lets be awesome to those on the front lines right now. Gift Cards - offer killer deals like spend 70$ and get 100$ gift card to be used when this pandemic is over. This helps give you revenue during these trying times. Anyone that posts about how awesome you are doing on social media, take that content (with permission) and re-purpose it. Make sure you have a Google My Business account that is accurate is key to all this as well. Making sure updated hours and menus and everything else you know that needs to be done, is done.

Additional Resources

Yelp sees huge decline in restaurant demand, offers $25MM relief packageGoogle temporarily disables local reviews

Full Transcript

Matt Siltala: [00:00:00]

Welcome to another exciting episode of the business of digital podcast,

featuring your host, Matt  and Dave roar.

Hey guys, excited to be with you on a, another one of these business of digital

podcasts, a grateful for you as always, taking the time to join David. I, how's

it going? Dave?

Dave Rohrer: [00:00:21]

It is going, sir,

Matt Siltala: [00:00:22]

except for the fact that you're a little bit under the weather right now.

I am

Dave Rohrer: [00:00:27]

sick. Aloe was allergies and then I think it turned into a full blown stuffy

nose type of fun stuff.

Matt Siltala: [00:00:35]

So

Dave Rohrer: [00:00:36]

yes, yesterday I was, I had a client call where I delivered a a 30 page audit

and like the very first words out of my mouth, like cracked as if I was going

through puberty.

Matt Siltala: [00:00:44]

It was fun.

Dave Rohrer: [00:00:45]

There was another 35 or 40 minutes of that.

Matt Siltala: [00:00:48]

I was like. I was

Dave Rohrer: [00:00:49]

like, I apologize. At least 50 times. Well, I apologize to anyone listening

today that's going to do most of the talking.

Matt Siltala: [00:00:55]

And I do appreciate you doing this though, because when, when Dave and I get

together and [00:01:00] we talk about when we're going to record these, I just

felt that this was something that we needed to get out there.

There's a lot of businesses, uh, struggling right now. A lot

of local businesses, you know, local restaurants, uh, places like that. Um,

everyone's trying to navigate through this whole coven, uh, 19, uh, epidemic,

pandemic, whatever you want to call it. And so I, uh, I just wanted to, like,

I, I talked to Dave and, and I was suggested by a couple people because I, I

have a, a, there's a local business here that I've helped and I've pretty much

given them as much, um, guidance as possible.

Uh, and, uh, you know, it's one of the places

Taking advantage of Aleyda's lack of a travel schedule, her past two years starting and working on Remoters.net and her life as remoter/work from home type the past 7+ years we thought she was the perfect guest to dig into this topic.

She also just posted a Work from Home Worker Checklist (link below) for those working remotely from home for the first time that newbies to this way of working (Matt & Dave both have been remote/WFH for many years now too).

Remote Work Resources

13 Ways Businesses Can Use SEO & Marketing to Combat Coronavirus ImpactRemote Living & Working Tool List (time tracking, chat, video chat, meeting software, etc.)Remote Water Cooler on Discord (Organized by Aleyda)Remoters.net (jobs, tools, interviews, etc.)Work from Home Worker ChecklistDave Rohrer's interview on Remoters.netList of Free Software & Services during Coronavirus OutbreakCoywolf - Online Community Digital Marketer's OrganizationLook for online happy and social hours on Twitter and Facebook happening during quarantine.Meeting Cost CalculatorSneek.ioPukkateamSnag-it - Aleyda recommends and Dave uses this dailyScreencast-o-maticZoom (conference call)Time Management Technique

Aleyda's First Time Remoting Tips

Have a routine. Have discipline and use that and the routine so you start the day and end the day. Have a specific space for work. Have a room if possible or a corner that you work at and can walk away from at the end of the day. The goal is to have a separation of "work space" and "living space". For those that live with significant others or children this will also signal to them that "you are at work".Set a schedule. Again this leaving the "work space" will create a separation from working at home and living at home.Upgrade your equipment for not comfort (table, chair, monitor, video, etc.) but a quality mic and headphones. If possible noise canceling headphones will help you focus if you life and work with others. Having a schedule will help others know when to reach out to you or when you will be looking at email/Skype/Slack/etc. Also have internal rules for when the team should have conference calls, video calls, slack chat hours, etc.

Full Transcript

*as always this is not an exact and correct transcript as it is done by AI but it is VERY close for those that want to read instead of listen*

Matt Siltala: [00:00:00]

Hey guys, excited to have you join us on another one of these business of

digital podcast. And today, Dave, uh, I am really excited you're that right,

Dave? Yes. So we have a special guest. I'm Alita solace, and I'm, I just with,

with what's going on in the world right now, and.

And, uh, so many people working from home. I am so excited

that to have this conversation and talk about, you know, the remote work life

and whatnot. But, uh, before we really jumped into it, I just want to give a,

um, a Lita shout out and say, thanks for joining us, my friend. It's good to

have you on

Aleyda Solis: [00:00:44]

the air.

Thank you very much for the invite is, uh, super excited to

be talking with you and Dave about something that is actually not a CEO. So

this is, there was nice, this difference. I, I love it. Thank God.

Matt Siltala: [00:00:59]

But before [00:01:00] we really jumped into, I mean, if you want to give her

the, our listeners a little bit of a. A brief, uh, background, uh, to who you

are, some that may not know you or are new or whatever.

Just give a little bit of an introduction and what, what you

want people to know about yourself and then we'll jump into it.

Aleyda Solis: [00:01:15]

Yes, sure thing. Well, I am actually an SEO consultant. I have a boutique SEO

solvency that is called, um. Alrighty. We work with clients from all over the

world. It is me and three more people who are also SEO consultants and we are

spread out.

So we are remoting general. Right? And this is the thing.

Until now, what I usually tend to do is that, uh, I work. From home when I

Do you need to do a professional photoshoot each week? No. Plan a day and a list of photos and yes have a professional come in every so often but many photos can be done by someone on the team using a phone or up your game and have a good camera on hand in the building. Here are some more quick tips:

Lighting - do make sure that you have overhead and maybe support lighting to make sure you can see the person or product.Background - Have a consistent background if possible. If you have a logo or really great wall, use that each time so your team photos are consistent.Product - use a soft box or white poster board to help make the item really pop.Have a quality camera but also don't be afraid to take lots of photos with a phone camera. Balance professional setup shots with raw in the field shots. Not every photo will need to be staged but there are times where you will want a staged or want spur of the moment photo.Plan - know what people, teams, products, food, etc. you are going to shoot that day. Know where and when and how much time you have so you can make sure you use your shoot time properly.Use them in your social media and like in E140 last week use them to support your marketing, Google My Business, Google Posts and Local SEO.Use the photos and photoshoots to tell your story and answer questions that people may ask. Think about what questions people have and do you tell your story and answer those questions on your Facebook, Instagram, Google My Business, and website.We also suggest you check out past shows around photography and images for your website and social media.Alternative Ideas to Using Stock PhotographyInstagram Tools for Business

Product Photography

Have a professional but also have your own DLSR, point and shoot and phone camera ready to walk behind and get shots of various angles, behind the scenes or just different looks.

The goal is to get all the photos you may ever need at that time of the product and setup that you can.

LinkedIn & Headshot Photography

Focus on headshots from shoulders up. To see the Avalaunch branded background that is below head to the About Page.

Think about branding, consistency, being fun, or whatever you want but this is just another way for your team and business to leverage the photos in multiple ways.

Restaurant Photography

Not every week or special requires a photoshoot but when you do them make sure you supplement the pro photos with more raw ones from your own camera or phone camera.

The goal is to have a mix of user generated content, professional photos and more raw camera/phone camera images available for your website, social media and marketing at all times.

Internal & Business Photography

As we stated in the show, plan out your day, have people dress and give them notice/examples, mix in action shots with head shots with candid photos of teams and people working.

If you are a service business that does landscaping, flooring, handy services or anything along those lines make sure your in the field staff take before and after. Work permission to use photos into contracts and ask/get for permission to help create an endless supply of possible photos to use when you need them.

Photography Tips & Links

11 tips to follow for the perfect LinkedIn profile picture in 2019How to Take Perfect Headshots: Six TipsHow to prepare for Corporate Headshots?10 Tips for Picking the Right LinkedIn Profile Picture8 Tips to Instantly Improve Your Restaurant Photography14 Business Photography Tips for Products and ServicesCanvaRelayThat

Full Transcript

Matt Siltala: [00:00:00]

Hey guys, excited to have you on another one of these businesses, digital

podcast. Uh, looking forward to chatting with you about this one, especially

today. This is something that's, uh, near and dear to my heart and right up my

alley.

But before we get into all that, Hey, Dave, how's it going?

Dave Rohrer: [00:00:25]

It is going, sir, do you kn