There are 3 types of businesses within the hearing care industry:

1.     The business that is struggling (the majority)

2.     The business that has reached a $1m/$2m revenue target and can’t get past it (the median)

3.     The business that sees exponential growth each year (the minority)

See, the thing is, the difference between these clinics’ success is very rarely anything to do with how good of an audiologist/hearing care professional the owner is…

…in fact, in many cases, the better they are, the worse their business is.

Now, that’s a massive statement and one that I’d expect you to be reading with a raised eyebrow, but, there’s logic to this, and in this podcast, I’m going to explain exactly what that is and how you can apply it to your own clinic, (if your wish is to grow, of course).

So, buckle up and prepare for a few home truths, as we delve even further into the world of private practice growth…

There's a myth that exists within the hearing care industry that is preventing hearing care professionals from growing their clinic...

...and you're not going to like what it is...

Because, it's the myth that in order to be a successful business owner you need to be a great hearing care professional.

And. It's. Simply. Not. True. 

Now, for obvious trolling reasons, it goes without saying that i'm not suggesting you should be a terrible hearing care professional, but what I am saying is, it's not all about how many initials you have after your name. 

In this episode, i'm going to share with you the one and only way you can grow your clinic, and, after 10 minutes of listening to it from start to finish, it'll be then up to you whether you agree with me or not. 

Enjoy. 

WARNING: THIS PODCAST CONTAINS CURSE WORDS & THOUGHT-PROVOKING GENIUS

Tackling conventional problems in unconventional ways is the masterstroke genius of advertising mogul, Rory Sutherland, and in today's podcast, you can hear Rory put his expertise into context of private practice in this interview-style discussion between Oli and Rory.

But, before you embark upon this episode, you should be aware...

...this isn't one of those "here are 3 actionable things you can do right now" types.

On the contrary, this episode is a meandering stream of consciousness from a genuine marketing genius, which is a true delight to witness, as it allows you a very rare glimpse into how a marketing master-mind works. 

So, if you're ready, get yourself comfortable, and tuck in...

In this fifth episode of ‘Under The Hood’, Nancy is joined by fellow private practice owner, Chris Arnold from Arnold Hearing Centres based in Ontario, Canada, as they discuss what it really takes to run and grow a successful private practice in Canada.  

Although Chris didn't take the traditional route to hearing care, it's a firm fact that he has made waves since taking over his Grandfather's business, by expanding into multiple practices and growing and maintaining a stellar reputation of excellence within his community in South Western Ontario. 

However, it hasn't been easy, and in this podcast, Chris shares the good, the bad and the ugly of how he's achieved his thriving business status, how marketing has been key and what he believes private practice will look like in the future. 

So, sit back and enjoy half an hour of candid discussion and inspiring expertise from two entrepreneurs who are proving that private practice can, without question, thrive in today’s world.

Probably the most practical podcast we've ever released...

...if you want to grow your revenue without the pain of acquiring new paients, then you've just struck lucky. 

Although there’s a huge amount of noise and confusion around the different ways to grow your clinic, the truth is that there are ONLY three ways.

1. Acquire new patients.
2. Increase your average transaction value.
3. Increase your patients’ frequency of purchase.

The problem is that nearly everybody focuses on “acquiring new patients” as the core (and only) way to grow their clinic.

Yet the other two approaches are some of the biggest catalysts that you have in your business that are easily controllable, cost hardly anything to implement, and can dramatically increase your revenue very quickly.

In this podcast, I’m going to share some practical real-world things that you can do to increase your average transaction value and to increase your patients’ frequency of purchase.

Enjoy. 

The theory of marginal gains has been used by world-class athletes, trainers and entrepreneurs for decades, and it's time it was brought into private practice...

...why? Because you might find that it makes you impossible to compete with. 

Marginal gains isn't about making things twice as good or expelling huge energy and brainpower to make huge changes, it's about focusing on those small, often unnoticeable, differences that compound over time.

For example, consider your current patient journey...

• Could your front desk answer the phone 1% better?
• Could your greeting to patients when they walk through the door be just 1% better?
• Could the waiting room be 1% nicer?
• Could the walk from your waiting room to your office be 1% more interesting?

You get the picture. 

In this episode, we discuss why marginal gains is a winning strategy and how you can easily adopt it into your everyday routine as the leader of your private practice. 

A quick disclaimer though: This podcast starts by introducing the theory of marginal gains via the zero-to-hero story of the British cycling team.

Get that and you'll get this. 

Enjoy :) 

Right now there appears to be a combination of overwhelm and overwork within the hearing care industry. 

Clinic owners are baraged with the grind of the day to day that they spend more time with their heads down than up. 

Disgruntled patients, billing issues, staff challenges, marketing conundrums - it's A LOT. 

But here's the thing - many of these things aren't actually driving the business forward, and are what we call $10 an hour job. 

Wouldn't it be good if you could alleviate these headaches and actually save time by being more productive? 

Sounds paradoxical right? Well, no actually...

In this episode we speak to President of CounselEAR, Brian Urban as he talks us through how we can utilize tools to maximize efficiency. 

So, let's get stuck in, shall we? 

It's a new style of podcast that, let's face it...needed to happen. 

Since lauching The Business of Hearing, the host, (Oli Luke) has shared a lot of insight into the trends, observations and total shock-wave revelations of what's happening/working in the world of hearing care marketing in REAL TIME. 

So, naturally, you, the good listeners of the podcast, have questions, and you're not afraid to ask him them. 

Well, this new style podcast is our way of transforming those questions into interesting 'answer' episodes, with the aim of giving you the most up-to-date intel of a side of the audiology world that you may not already know.

In this first Q&A-style format, expect to hear answers to YOUR 3 most commonlt asked questions, which are:

1. How to market intelligently with little or no budget
2. What are the marketing predictions for 2023 and how you can get ahead of them 

and, can you believe it...

    3. What is Oli's favorite TV show. 

Yep. Not even joking. And you won't believe what it is....

So, get yourself comfortable, and take 30 minutes to enjoy this episode that has, quite literally, been created just for you...

In this fourth episode of ‘Under The Hood’, Nancy is joined by fellow private practice owner, Dr. Jana Emola Austin from Allison Audiology, as they discuss what it really takes to navigate your private practice towards success.

As both Doctors have successfully steered their ships through constantly shifting audiological climates, it’s safe to say these two certainly know their stuff, as they talk openly about the importance of investing in new technology, hiring the right staff and being truly honest with yourself. 

So, sit back and enjoy half an hour of candid discussion and inspiring expertise from two entrepreneurs who are proving that private practice can, without question, thrive in today’s world.

This is the scariest podcast that I have ever recorded. 

What I am about to share with you, I KNOW will have a dramatic impact on how you feel about the future. 

It sounds like Science Fiction, but I implore you to listen to it, as, what i'm about to disclose is happening and it is happening fast. 

Artificial Intelligence is a here, and it is already starting to impact the Hearing Care industry.

In this episode I am going to share the facts of what already is and my predictions of what could and will probably be. 

Listen to what I have to say and take heed on my advice, as, depnding on which way you look at it, this could either be the most exciting thing that could happen to your business, or the most terrifying. 

Enough small talk - let's get stuck in...