A red flag is used to indicate danger or as a sign that you should stop ✋🏻🛑 Well in marketing terms when you see a red flag, you shouldn't just stop, you should run in the opposite direction 🏃🏽‍♂️💨 Dusty Potter is a renound figure in the Hearing Care world, he's the Owner, Developer, and Founder of amplifyOMS!

With previous experience at Hearing Aid Express as a president and CEO, his expertise around providing office management solutions, digital marketing and automation is vast, so you can be sure that he has far more experience than most when it comes to explaining the do's and don'ts of marketing for your practice. Today we're going to be diving into the pros and cons of the various options available to you in terms of marketing for your practice. Some are just clear NOPES, but some sound great because they're free! Nothing is free in this world so what's the catch? Lots of details to uncover... Enjoy. 🚩

Yes, I like to overshar the details... And this podcast is no different... Today I'm going to share with you a very awkward interaction I encountered during the Formula 1 weekend in Dubai at a massage parlour, and rather interestingly, how my bad/awkward experience has provided me with some big lessons that you could take from this and apply to your practice.

I'm foreseeing plenty of opportunities for you to acquire patients from competitors that may have also had a bad/awkward experience (or been rubbed up the wrong way – get it?!) – there is some quick lessons you can take from this episode to attract more opportunities, and help them to put their bad memories behind them.

Oh, and if you're easily offended or would prefer not to hear about the time I got awkwardly stripped naked by a Thai massage therapist – then this is not for you.

Enjoy! :-)

In this episode, I share the six big areas where most practices are losing money and/or leaving cash on the table, and how addressing these areas can result in significant growth (without having to attract more patients).

Whereas many clinic are always focused on driving more phone calls, more appointments and more patients, unless you have these six areas optimally performing, you're putting water into a leaky bucket.

The world of Private Practice is full of challenges, not only inside the practice but also outside it too.

So what makes a great private practice 'great'?

This episode of 'Under the hood' features Dr. Erica Person, she services both adults and pediatrics, while operating in an unbundled service delivery model. Erica has achieved so much in her creation of Flex Audiology. Creating the perfect private practice is a difficult task, but as you will hear, Erica thinks is far easier run a business than to run her household..

Tune in to this episode to hear all the amazing insights into how Dr Person has created so much success in her practice.

Grab yourself a hot drink, because there's plenty of tea in this episode..

Enjoy!

Most clinics follow in the footsteps of others, and the select few break new ground. In the final part of this 4-part series, I'm going to share the next installment of the smartest and most original ideas that were implemented by private practice hearing care clinics in 2023. In this series of 4 episodes, you'll learn all the details behind all 23 of these strategies, broken down. These include:

• A clinic that has launched a premium monthly subscription program that includes community perks, benefits and annual upgrades (yes, ANNUAL upgrades) ... yet earns them industry-high margins!
• How one clinic has bought themselves 6+ hours back on the schedule each week by implementing a series of helpful patient videos (that is also winning them patients from competitors)
• How two clinics have built industry-first programs to attract existing hearing aid wearers that are either unsatisfied with their existing provider, or new to the area (and turn this into a profit-center for their business).
• How one clinic has used a cheeky (and uncommon) approach to recruitment to hire several new providers in a rural part of the country which sees them prepared to significantly grow in 2024
• Plus, 18 other case-studies from some of the world's most entrepreneurial private practices 👀

Cant wait? You can find all of them at www.23of23.com == If you want to learn more about the Inner Circle to discover how 60+ clinics are setting benchmarks of excellence in private practice, benefiting from a mastermind of North America's most successful practice owners, and having an industry-leading marketing team driving gold-standard implementation, then visit www.orange-gray.com.

Most clinics follow in the footsteps of others, and the select few break new ground. In part 3 of this 4 part series, I'm going to share the next installment of the smartest and most original ideas that were implemented by private practice hearing care clinics in 2023. In this series of 4 episodes, you'll learn all the details behind all 23 of these strategies, broken down. These include:

• A clinic that has launched a premium monthly subscription program that includes community perks, benefits and annual upgrades (yes, ANNUAL upgrades) ... yet earns them industry-high margins!
• How one clinic has bought themselves 6+ hours back on the schedule each week by implementing a series of helpful patient videos (that is also winning them patients from competitors)
• How two clinics have built industry-first programs to attract existing hearing aid wearers that are either unsatisfied with their existing provider, or new to the area (and turn this into a profit-center for their business).
• How one clinic has used a cheeky (and uncommon) approach to recruitment to hire several new providers in a rural part of the country which sees them prepared to significantly grow in 2024
• Plus, 18 other case-studies from some of the world's most entrepreneurial private practices 👀

Cant wait? You can find all of them at www.23of23.com == If you want to learn more about the Inner Circle to discover how 60+ clinics are setting benchmarks of excellence in private practice, benefiting from a mastermind of North America's most successful practice owners, and having an industry-leading marketing team driving gold-standard implementation, then visit www.orange-gray.com.

Most clinics follow in the footsteps of others, and the select few break new ground. In this second episode, I'm going to share the next installment of the smartest and most original ideas that were implemented by private practice hearing care clinics in 2023. In this series of 4 episodes, you'll learn all the details behind all 23 of these strategies, broken down. These include:

• A clinic that has launched a premium monthly subscription program that includes community perks, benefits and annual upgrades (yes, ANNUAL upgrades) ... yet earns them industry-high margins!
• How one clinic has bought themselves 6+ hours back on the schedule each week by implementing a series of helpful patient videos (that is also winning them patients from competitors)
• How two clinics have built industry-first programs to attract existing hearing aid wearers that are either unsatisfied with their existing provider, or new to the area (and turn this into a profit-center for their business).
• How one clinic has used a cheeky (and uncommon) approach to recruitment to hire several new providers in a rural part of the country which sees them prepared to significantly grow in 2024
• Plus, 18 other case-studies from some of the world's most entrepreneurial private practices 👀

Cant wait? You can find all of them at www.23of23.com == If you want to learn more about the Inner Circle to discover how 60+ clinics are setting benchmarks of excellence in private practice, benefiting from a mastermind of North America's most successful practice owners, and having an industry-leading marketing team driving gold-standard implementation, then visit www.orange-gray.com

Most clinics follow in the footsteps of others, and the select few break new ground. In this first episode of 24, I'm going to share 23 of the smartest and most original ideas that were implemented by private practice hearing care clinics in 2023. In this series of 4 episodes, you'll learn all the details behind all 23 of these strategies, broken down. These include:

• A clinic that has launched a premium monthly subscription program that includes community perks, benefits and annual upgrades (yes, ANNUAL upgrades) ... yet earns them industry-high margins!
• How one clinic has bought themselves 6+ hours back on the schedule each week by implementing a series of helpful patient videos (that is also winning them patients from competitors)
• How two clinics have built industry-first programs to attract existing hearing aid wearers that are either unsatisfied with their existing provider, or new to the area (and turn this into a profit-center for their business).
• How one clinic has used a cheeky (and uncommon) approach to recruitment to hire several new providers in a rural part of the country which sees them prepared to significantly grow in 2024
• Plus, 18 other case-studies from some of the world's most entrepreneurial private practices 👀

You can find all of them at www.23of23.com == If you want to learn more about the Inner Circle to discover how 60+ clinics are setting benchmarks of excellence in private practice, benefiting from a mastermind of North America's most successful practice owners, and having an industry-leading marketing team driving gold-standard implementation, then visit www.orange-gray.com

Last week, I had the pleasure of interviewing KellinaPowell, better known as the 'Deaf Queen Boss'.

If you're not familiar, she's gained quite the following since launching her best-selling book 'Everyday I Am Just Deaf' and supporting/coaching other individuals on a similar path to overcome their fears to conquer anxiety and depression. ​

What was so interesting about this interview?

• She shared why she's stuck with her same audiologist for nearly two decades.
• She shared where she thinks the hearing care industry can "step up" to better support patients
• And she explained what her dream audiologist would look like and the main frustrations that her (and her coaching clients) have with most hearing care professionals

It's an interesting and open discussion, and applies a very unique lens.

Enjoy, and I hope you have a wonderful Christmas/holidays.

P.S – I'm planning a little down-time over the holidays, so there will be no episode released next week, but I have some MEGA stuff to share with you in January.

Have a good'en!

I want to share a marketing formula with you that will save you thousands of dollars on wasted advertising budgets, and help you to formalize how you can make better advertising decisions in the future, it's called the Three M's.

Market

Message

Media

To explain how each of those M's work and how you can apply these specifically to your clinic in terms of marketing and advertising decisions, I've recorded this podcast.

It's all food for thought. Enjoy :-)