Okay – before the angry people come with pitchforks, we’re not suggesting you sell hearing aids for $26,000, at all.  

 Instead, you’re encouraged to use this question as a thought experiment.  

  Because if you understand how you *COULD* sell a set of hearing aids for $20,000, plus imagine how desirable you would be to work with you at your standard prices.  

 And THAT’S the topic of this podcast episode.  

 Within it, you’ll discover the two most important things to consider when pricing your services, and how to apply some mind-bendingly smart (but actually quite simple) psychology to the process.  

Ready to hear it?  

Let’s go… 

Hi, I’m Oli, and this is a personal message from me to you, as, if you haven’t already guessed from the title of this episode, this one’s all about my entrepreneurial story...  

Now, quick disclaimer before I begin... 

This one isn’t about hearing care, so it might be a waste of time for you. I get it.  

But, as we're on Episode #91 of the Business of Hearing Podcast, I thought I'd do something different. 

You see, I was a 1991 baby. So, I thought I'd use this episode to NOT talk about hearing care, marketing or any wild ideas, but instead, to tell you my story. 

My childhood. 

My entrepreneurial journey 

My first business 

...How I found myself in hearing care 

After all, you deserve to know a bit about the bloke behind the curtain.  

Enjoy.   P.S - Here's my whatsapp! +1 (945) 228-7369

Ever considered the difference between what is a cost and what is an investment?  

Today’s episode centers on just that, as Oli shares his real-life advice with a private practice owner in Maryland who is at a crossroads in her business and has one monumental decision to make… 

…whether she should hire a new audiologist for $70,000 per annum or not.  

If you’re at a similar crossroads yourself, you’ll be glad you found this episode, as Oli explores the fascinating psychology that he believes is at play in this private practice owner’s mind and how she can combat it with some instant entrepreneurial mindset gold.  

So, get yourself comfortable and prepare to have your mind blown at what you’re about to hear… 

You’re a hearing care expert, not a recruitment expert, so no wonder you’re left pulling your hair out every time you need to find a new soul to fill your front of desk role.  

What’s more, you go through all of the sluggish rigmarole of CV-sifting, interviewing and onboarding, just for that person to decide they’re going to go elsewhere.  

Aggh!  

But…what if there was a way to ensure you’re hiring the right person first time? One that WANTS to work for you, who will treat your patients like royalty, and who actually wants to stay put? 

Well, that’s the topic of this podcast.  

Contained within are 3 pieces of stellar advice that, if implemented, will transform your recruitment process from the initial job advert, on to the interview and right through to the on boarding process.   

No time-wasting, no cliché questions that return cringy answers, just some smart, new thinking applied to an age-old problem.  

Enjoy :-)

Here’s a sobering thought: Right now, you have TWO businesses. 

You have the business that you’re running today and you have the business that you’re building for the future.

Now, where most people blend them firmly into one, there’s actually quite a big problem with that…

…because today’s business is obscenely busy and leaves very little room for building tomorrow’s business.

You’re head down squirreling away at the day-to-day, and before you know it, BOOM. 12 months has gone by and you’re nowhere near where you wanted to be. 

So, what’s the answer?

Well, that’s where the Two Business Thought Experiment comes in. 

A nifty little mindset trick that is profoundly powerful when applied to the way you think about your business. 

Best of all, it’s explained in full within this episode. 

Enjoy. 

One glass of great bourbon vs. 10 glasses of terrible bourbon? 

One wonderful husband/wife vs. 100 terrible one-night stands?

We all know that quality always trumps quantity. 

Yet when it comes to our websites and marketing, many of us fall into the trap of focusing entirely on quantity. 

In this episode, we identify the number one way you can avoid that, in turn creating a website with only quality in mind, which acts as a magnet to attract the right kind of people to your clinic and as a deterrent for the wrong kind.

You’ll be surprised how simple this change is and even more surprised when you realize how few people have the gumption to change it…that is, except you, of    course. 

So, kick back, plug in, and enjoy. 

I want to share a question with you.

If you’re like me, it will deliver you clarity and transparency on the immediate actions that you should take to accelerate the growth of your clinic.  

But first, let’s talk about the entrepreneurial mist.  

As business owners, we all have a huge flaw.   

We’re so emotionally close to our businesses that we often struggle to see the wood for the trees, it’s hard to identify solutions to challenges, and often our ability to make proactive plans is killed by the busyness of the reactive environment we live in.  

Yet, have you ever noticed that it’s far easier to give a friend/colleague advice or look at somebody else’s business and be able to clearly see solutions to the challenges that they’re facing or what could improve their business?  

The emotional baggage that we all hold toward our “babies” is often crippling and majorly slows us down.  

This episode will help.  

There’s a difference between a business owner and an entrepreneur.  

Where the former is usually focused on the here and now, working in the business to bring in an income, the latter is a forward-thinker, constantly strategizing ways to make the business run without them.  

And that forward-thinking, strategic entrepreneur is exactly who joins Nancy in this inspiring next episode of ‘Under the Hood’.  

Lori Lovato from Sound Audiology is someone who, despite the ever-mounting challenges of an expanding family, has achieved growth and balance within her business via the one area business owners fear most: through her team.  

In this reassuringly relatable discussion, Lori talks about the importance of finding the right staff, how she keeps them happy, and how by doing so, she’s able to focus on the entrepreneurial pursuit of business growth.   

If you’re someone who is on the fence about growing your business through the fear of taking on more staff, then this one is for you.  

Enjoy!  

We all know the story of David vs. Goliath.  

It’s the empowering tale of brain over brawn proving big doesn’t always mean better. However…in order for that to be the rule and not the exception, something drastic needs to happen.   

…And that’s exactly where we’re at in the hearing care industry right now, as what we’re seeing is a slow evolution (which is now becoming a revolution) of mass consolidation, whereby big chains are gobbling up small, independent clinics.  

It’s literally David vs. Goliath, as you’re now essentially competing with a large company that has millions of dollars of marketing budget, a big team dedicated to online advertising, and the manufacturer backing.  

So, what can you do to avoid being swallowed up by the big boys?  

Act. As in NOW.  

And in this podcast, I’m going to share four things that you can do to be the David to their Goliath and protect your future. 

If, as an independent private practice owner, you make your margins selling hearing aids, then you’ll be glad you found this podcast today, because times are changing, and you need to stay ahead of the curve… 

In short, due to aggressive mass consolidation efforts from manufacturers, where their greedy take-over of small clinics means they have the power to control the hearing aid market, as an independent clinic owner, selling hearing aids will no longer be a profitable option for you. 

This may sound like doom mongering, but there are some real concerns about the next 5-10 years in the world of hearing care, and my intention with this podcast is to raise them to you, share some observations based on what’s happened in other industries, and share the proactive steps that you can take to mitigate against these potential threats.  

So, let’s waste no time and get started…