Are you looking for a one night stand or a marriage?

Because depending on what you're looking for, you have to play two very different games, hang out in very different places and show up in different ways. It's the same with marketing.

You can chase short-term gratification/outcomes, or you can look for long-term value, but the way you reach both destinations is very different and too much marketing is focused on instant results with long-term repercussions.

In this episode, I share exactly this and how you can build more effective marketing strategies for the long-term.

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