I’m not sure if you should listen to this podcast... 

Last week I told you that if you only listened to one of my podcasts, to make sure it was that one.  

Well... in stark contrast to that, for the vast majority of listeners, this week’s podcast probably isn’t something that you’ll ever even consider.   Granted, not everyone is driven to build out practices on a franchise-like scale, but for some (you know who you are...), BIGGER can only ever be BETTER.  Are you looking for OBNOXIOUS growth? Want to know where the BIGGEST opportunities are? 

From buying out your competitors through unique deal structures to the low-hanging fruit, effectively "buying" extra revenue, it's all in this episode. So click play, and listen away.  

Enjoy.  Oli 😊  

It's BIG, it's Juicy... and If you only ever listen to ONE of my podcasts, make it this episode. Times are clearly changing and if you're trying to market yourself in the same way you did in years gone by, you might have noticed that it's not quite working the same way as it once did.

If you understand what I’m sharing with you in this episode, you’ll be head and shoulders above the rest of the industry... and you'll be able to benefit from a big opportunity in the next 6 years. What I'm about to share with you is the combination of studying months worth of data, trends and generations, to ultimately share the most in-depth details explaining EXACTLY what you need to do right NOW to attract the next generation of patients to your practice. I've always lived by the "5 P's"... Planning & Preparation Prevents Poor Performance, and I can personally guarantee you that this episode will give you foresight into what's changing not just in the Hearing Healthcare Industry, but for marketing all over the world in the next 6 years and how you can benefit from this monumental swing we're about to witness.

Have you ever wondered how BIG private practices do it? How they operate and how they manage such large teams?

Well today, you're in luck, as this podcast interview will be very insightful.

As part of the ‘Under the Hood’ series, Dr. Nancy Duncan interviews Robbie Davidson, the owner of Davidson Hearing Centres.

With 10 locations, and a whopping 48 members of staff, he has created a reputation as the oldest independently owned private practice in Canada ... what he has achieved (and continues to achieve) is pretty impressive!.

In this interview, Nancy dives deep into how he does it, how he manages such a large team and the secrets behind their success.

Enjoy

Oli :-)

A red flag is used to indicate danger or as a sign that you should stop ✋🏻🛑 Well in marketing terms when you see a red flag, you shouldn't just stop, you should run in the opposite direction 🏃🏽‍♂️💨 Dusty Potter is a renound figure in the Hearing Care world, he's the Owner, Developer, and Founder of amplifyOMS!

With previous experience at Hearing Aid Express as a president and CEO, his expertise around providing office management solutions, digital marketing and automation is vast, so you can be sure that he has far more experience than most when it comes to explaining the do's and don'ts of marketing for your practice. Today we're going to be diving into the pros and cons of the various options available to you in terms of marketing for your practice. Some are just clear NOPES, but some sound great because they're free! Nothing is free in this world so what's the catch? Lots of details to uncover... Enjoy. 🚩

 

 

Yes, I like to overshar the details... And this podcast is no different... Today I'm going to share with you a very awkward interaction I encountered during the Formula 1 weekend in Dubai at a massage parlour, and rather interestingly, how my bad/awkward experience has provided me with some big lessons that you could take from this and apply to your practice.

I'm foreseeing plenty of opportunities for you to acquire patients from competitors that may have also had a bad/awkward experience (or been rubbed up the wrong way – get it?!) – there is some quick lessons you can take from this episode to attract more opportunities, and help them to put their bad memories behind them.

Oh, and if you’re easily offended or would prefer not to hear about the time I got awkwardly stripped naked by a Thai massage therapist – then this is not for you.

Enjoy! :-)

In this episode, I share the six big areas where most practices are losing money and/or leaving cash on the table, and how addressing these areas can result in significant growth (without having to attract more patients).

Whereas many clinic are always focused on driving more phone calls, more appointments and more patients, unless you have these six areas optimally performing, you’re putting water into a leaky bucket.

The world of Private Practice is full of challenges, not only inside the practice but also outside it too.

So what makes a great private practice 'great'?

This episode of ‘Under the hood’ features Dr. Erica Person, she services both adults and pediatrics, while operating in an unbundled service delivery model. Erica has achieved so much in her creation of Flex Audiology. Creating the perfect private practice is a difficult task, but as you will hear, Erica thinks is far easier run a business than to run her household..

Tune in to this episode to hear all the amazing insights into how Dr Person has created so much success in her practice.

Grab yourself a hot drink, because there's plenty of tea in this episode..

Enjoy!

Most clinics follow in the footsteps of others, and the select few break new ground.   In the final part of this 4-part series, I'm going to share the next installment of the smartest and most original ideas that were implemented by private practice hearing care clinics in 2023.   In this series of 4 episodes, you'll learn all the details behind all 23 of these strategies, broken down.   These include: 

• A clinic that has launched a premium monthly subscription program that includes community perks, benefits and annual upgrades (yes, ANNUAL upgrades) ... yet earns them industry-high margins!  
• How one clinic has bought themselves 6+ hours back on the schedule each week by implementing a series of helpful patient videos (that is also winning them patients from competitors)  
• How two clinics have built industry-first programs to attract existing hearing aid wearers that are either unsatisfied with their existing provider, or new to the area (and turn this into a profit-center for their business).  
• How one clinic has used a cheeky (and uncommon) approach to recruitment to hire several new providers in a rural part of the country which sees them prepared to significantly grow in 2024  
• Plus, 18 other case-studies from some of the world's most entrepreneurial private practices 👀

Cant wait? You can find all of them at www.23of23.com   == If you want to learn more about the Inner Circle to discover how 60+ clinics are setting benchmarks of excellence in private practice, benefiting from a mastermind of North America’s most successful practice owners, and having an industry-leading marketing team driving gold-standard implementation, then visit www.orange-gray.com.

Most clinics follow in the footsteps of others, and the select few break new ground.   In part 3 of this 4 part series, I'm going to share the next installment of the smartest and most original ideas that were implemented by private practice hearing care clinics in 2023.   In this series of 4 episodes, you'll learn all the details behind all 23 of these strategies, broken down.   These include: 

• A clinic that has launched a premium monthly subscription program that includes community perks, benefits and annual upgrades (yes, ANNUAL upgrades) ... yet earns them industry-high margins!  
• How one clinic has bought themselves 6+ hours back on the schedule each week by implementing a series of helpful patient videos (that is also winning them patients from competitors)  
• How two clinics have built industry-first programs to attract existing hearing aid wearers that are either unsatisfied with their existing provider, or new to the area (and turn this into a profit-center for their business).  
• How one clinic has used a cheeky (and uncommon) approach to recruitment to hire several new providers in a rural part of the country which sees them prepared to significantly grow in 2024  
• Plus, 18 other case-studies from some of the world's most entrepreneurial private practices 👀

Cant wait? You can find all of them at www.23of23.com   == If you want to learn more about the Inner Circle to discover how 60+ clinics are setting benchmarks of excellence in private practice, benefiting from a mastermind of North America’s most successful practice owners, and having an industry-leading marketing team driving gold-standard implementation, then visit www.orange-gray.com.

Most clinics follow in the footsteps of others, and the select few break new ground.   In this second episode, I'm going to share the next installment of the smartest and most original ideas that were implemented by private practice hearing care clinics in 2023.   In this series of 4 episodes, you'll learn all the details behind all 23 of these strategies, broken down.   These include: 

• A clinic that has launched a premium monthly subscription program that includes community perks, benefits and annual upgrades (yes, ANNUAL upgrades) ... yet earns them industry-high margins!  
• How one clinic has bought themselves 6+ hours back on the schedule each week by implementing a series of helpful patient videos (that is also winning them patients from competitors)  
• How two clinics have built industry-first programs to attract existing hearing aid wearers that are either unsatisfied with their existing provider, or new to the area (and turn this into a profit-center for their business).  
• How one clinic has used a cheeky (and uncommon) approach to recruitment to hire several new providers in a rural part of the country which sees them prepared to significantly grow in 2024  
• Plus, 18 other case-studies from some of the world's most entrepreneurial private practices 👀

Cant wait? You can find all of them at www.23of23.com   == If you want to learn more about the Inner Circle to discover how 60+ clinics are setting benchmarks of excellence in private practice, benefiting from a mastermind of North America’s most successful practice owners, and having an industry-leading marketing team driving gold-standard implementation, then visit www.orange-gray.com