Businesses like Ferrari, Michelin, and Ford have used (and, in some cases, still use) unique, low-cost strategies to shift perception and grow their perceived value.

In today's podcast, I'll share how you can do the same in your practice.

I'll take you through five different low-cost (and even no-cost) tactics you can implement to make patients perceive your value as higher. This will make them more likely to choose you without having to change your actual deliverables.

This one is interesting, very specific, and super practical.