In October, it was published that Google had a 83.54% dominance on all online search.

Since then, a lot has changed.

• OpenAI launched ChatGPT Search – their first attempt at competing with Google, which has supposedly won them 8% of extra search in less than 45 days
• The Department of Justice has said that Google should be forced to sell Chrome to remove their monopoly on search, with it valued at an estimated $20 billion.
• Microsoft (ChatGPT's biggest financial backer) are in line to be one of the only buyers of Chrome at this "fire-sale" price.

The entire dynamics of online search could be set to change. 🤯

On top of this, Gary Vaynerchuk (a guy that rarely misses with his technology predictions/trends) was quoted to say: "Google Search is fundamentally dead within the next seven years".

So, what does this mean for the future of marketing?

Because historically, practices have been told:

• Win the SEO game and be #1 on Google
• Spend money on Google Adverts (PPC) for local searches
• Collect as many 5-star Google reviews as possible

In this episode, I share my two cents.