Welcome to another thought-provoking 'Under the Hood' interview, and this week, if you'll pardon the pun... we're feeling victorious as Dr. Nancy Duncan is joined by Dr. Jill Davis from Victory Hearing & Balance in Austin, Texas.

Since the birth of her 'Victory Music Program' Jill has demonstrated to how she's utilized "cognitive hearing" to create a sharp point of difference in her marketplace.

There's so many lessons in this episode around adding additional services, proving just how important it is to look outside the box. Because as we all know... this industry is not just about selling someone a set of hearing aids.

I'm not sure about you, but I learn so much from these conversations where two great practice leaders put their heads together, bounce ideas back and forth and ask the questions that truly matter!

Enjoy!