Every Industry in the world can be broken into three segments.

• The Mass Market – The option for most people.
• The Niche Market – The option for people with special interests.
• The Luxury Market – The option for status focused individuals.

As clinic owners, your main focus is nearly always to cater to the mass market, Given that the vast majority of practice owners are in the same boat, and that the market is set to grow by 3.5x in the near future, it opens up the potential for "Boutique Practices" to make a name for themselves, serving the niche and luxury segments that are largely untapped. In this week's episode, Oli explains how to carve out a unique space in either the niche or luxury market, tailor your services to meet the specific needs of your dream patients, and strategically market your practice to stand out.

Whether you're aiming to cater to enthusiasts with special interests or those seeking premium services, this episode provides you with essential steps to define and attract your dream patients.

If you would like to have a topic discussed on the Business of Hearing podcast, drop me an email at [email protected]

Enjoy! :-)