Welcome to the first episode on The Business of Mostly Metrics.

The CFO became a CEO. Pretty wild. The CEO of me.

During this series we’ll cover the following topics:

* Writing your story in reverse, which is what today is about

* How I lost $209,640 of my own money trying to start a marketplace business

* Quitting a job to be able to keep writing, leaving a million dollars of equity on the table, and getting my first CFO job

* Decoding my timeline from 0 to 50,000 subscribers and the tactics I used along the way to keep stacking wins

* How I monetize my business across sponsorships, paid subscriptions, and events

* Starting the podcast and climbing the guest ladder

* Where this might all go next

* And if you’re,, lucky I’ll tell you how much this business makes

So let’s go back through all these things that I’ve done to get to this point.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cjgustafson.substack.com