The Business Stylist® Podcast Episode 149. A lot of success gurus advocate setting Goals and Objectives. I disagree. In fact, I followed the practice of setting specific goals and objectives for many years, and all it ever led to was disappointment. Because setting a specific measurable goal or objective means one of two things: you’re either going…

The Business Stylist® Podcast Episode 148. Creating a Strategic Plan is Just Like Planning a… Creating a strategic plan is just like doing something we’ve all done, probably multiple times. What is that? Listen to the podcast or watch the video below to find out! Subscribe to The Business Stylist® Podcast:

While they do have one thing in common, these two plans are definitely NOT the same thing. Both are important for independent coaches and consultants. In fact, your marketing plan really is dependent on your strategic plan. So, if you don’t have a strategic plan in place, you may end up wasting a lot of…

The Business Stylist® Podcast Episode 147 Should consultants be paid based on the results they generate for their clients? For example, as a percentage of sales? A brand new consultant recently confided in me he was having trouble setting his prices because he felt as a start-up it was difficult to establish the value of…

The Business Stylist® Podcast Episode 146 Can I market to more than one ideal client? It’s not uncommon for a client to tell me they want to work with more than one type of client. Whether they want to work with both corporations and individuals, or two distinct populations, they want to know if it’s…

The Business Stylist® Podcast Episode 145 How can you stop charging for your time, and instead charge for the value you deliver to your clients, if you’re an independent consultant? In my experience most independent coaches and consultants charge their clients by the hour or some other term. In essence they are charging for their…

The Business Stylist® Podcast Episode 144 What if you’re a business or marketing coach or consultant and “make more money” is the only benefit you can come up with for your services?  Is that the only thing you should talk about in your marketing? A coach actually asked me this question. She told me every benefit she came up with…

The Business Stylist® Podcast Episode 143 Should Coaches & Consultants Offer A Money Back Guarantee? If people are buying your coaching or consulting services online, should you offer a money back guarantee to help them feel more comfortable buying? There are actually two answers to this question, and it depends a bit on what you’re…

The Business Stylist® Podcast Episode 142 As a coach or consultant, what if you have a program that helps kids or teens. How do you market and sell to children or teenagers? We’ve all seen tons of advertising that’s targeted at children. And if you’re a parent you’ve probably had your child ask you to…

The Business Stylist® Podcast Episode 141 How do I find the one thing that I and my business stand for, so I can create my brand? When I help my clients brand themselves I ask them to look at who they are and what they do for their clients. I ask them to think about…