The Business Stylist® Podcast Episode 110 Pay-Per-Click Advertising for Coaches & Consultants With pay-per-click (PPC) ads your business and website can show up on page one of the search results. So even if your website is currently a needle in a haystack, this is one way to generic traffic. It can work great, but if…

The Business Stylist® Podcast Episode 109 Marketing Your Services via Joint Ventures and Partnerships In the online world there’s something known as Joint Ventures, or JV’s. It’s a way to partner up with other service providers and help market each other’s services. Are you wondering if this might be a good way to market your…

The Business Stylist® Podcast Episode 108 Is Networking a Marketing Must for Coaches and Consultants? Most new coaches and consultants I meet have one thing in common: They hate networking. The idea of going to a meeting where they don’t know anyone and having to talk about, and sell, their services, is enough to make…

The Business Stylist® Podcast Episode 107 Marketing & Selling Your Services via Live Events We’re continuing our series on different ways to market yourself as a coach or consultant. In this episode we’re talking about hosting live events and up-selling attendees to higher priced programs and services. I share some important things to consider if you’re…

The Business Stylist® Podcast Episode 106 Email Marketing for Coaches and Consultants Email  marketing is a staple for many coaches and consultants. And why not? It costs next to nothing. It’s easy to send. And despite what some people say, it works. However, there are a few things to consider before diving into email marketing…

The Business Stylist® Podcast Episode 105 Is Direct Mail a Good Marketing Tactic for Coaches and Consultants?   Direct Mail. You know, all that paper that fills your postal mail box every day. Most of us call it junk mail. But we get a lot of it, so you may be wondering if it’s effective.…

The Business Stylist® Podcast Episode 104 Are Brochures Effective for Coaches and Consultants? In this week’s episode we’re talking about brochures… something most new coaches and consultants create right along with their business cards and websites. But are they really an effective marketing tactic? Are they worth the time, money, and energy to put together? Listen…

The Business Stylist® Podcast Episode 103 Guest Blogging for Coaches and Consultants In this week’s episode I’m piggybacking on last week’s episode on Blogging. Today we’re talking about Guest Blogging or becoming a Featured Contributor for someone else’s blog. There are some valuable reasons to choose this marketing strategy, and it’s also a great way to…

The Business Stylist® Podcast Episode 102 Blogging for Coaches, Consultants, and Other Experts If you like Article Marketing, then Blogging is a natural fit for you. Blogging is simply writing short articles (or creating any format of content really) and posting it on a blog page on your website. One of the most popular and…

The Business Stylist® Podcast Episode 101 Automate Your Marketing With Email Auto-Responders What if you could actually automate some of your marketing? Do the work once, and have it keep marketing and selling your services for years to come? Sounds great, doesn’t it? Well, with email auto-responders, you can! In this week’s episode I share tips to…