The Business Stylist® Podcast Episode 130 I’m often asked if coaches and consultants should feature their prices on their website, or if they should have a call-to-action for people to register for a free consultation. In this podcast and video (two formats, choose the one that suits you best!) I answer this common question. There…

The Business Stylist® Podcast Episode 129 Clients often ask me if they have to share personal details in their marketing. They see other coaches or consultants posting about their families or personal life on social media. They see me posting about my dogs in my ezine. And they notice that I include a personal paragraph…

The Business Stylist® Podcast Episode 128 Very often when I’m working with a new client, and we get to the point where I ask them what type of service they’d like to offer, their response is: I don’t want to work one-on-one. I want to work with groups. Or, I want to offer a virtual…

The Business Stylist® Podcast Episode 127 What’s the best way to get to know and understand your ideal clients so you can create programs and marketing that connect and resonate with them? Market research. What’s the best way to do that market research? Talk to people! And that’s exactly what you’re doing when you do…

The Business Stylist® Podcast Episode 126 If you’re an independent coach or consultant you really want to be doing free consultations with prospects before you take them on as clients. But generating free consultations can be a challenge. How do you get people to raise their hand and let you know they’re interested in working…

The Business Stylist® Podcast Episode 125 When I talk to clients about the concept of designing and selling one signature program, many tell me they think they need to offer their clients a variety of packages to choose from. What if they can’t afford the one package that’s available? Or, they don’t see what they…

The Business Stylist® Podcast Episode 124 If you’re an independent coach or consultant and you’re currently selling your time by the hour, or you’re selling packages based on term (e.g. 3-month coaching package), you’re probably working a lot harder to sell your services than you need to be. Additionally, you may not be getting paid what…

The Business Stylist® Podcast Episode 123 In last week’s episode I talked about the importance of avoiding generic, me-too marketing, and instead finding your own unique marketing voice. In today’s episode I share four steps you can take to find your marketing voice, so you can start standing out and attracting the clients you deserve.…

The Business Stylist® Podcast Episode 122. What is a Marketing Voice? Well, it’s what you say and how you say it. It’s your unique way of presenting what you do for people. It’s how you avoid sounding like every other coach or consultant in your industry. And, it’s how you attract the attention and the…

The Business Stylist® Podcast Episode 121 Are Trade Shows and Consumer Shows Effective Marketing? Clients often ask me if they should market themselves by getting a booth at a local trade show or consumer show. Most cities host themed events and some of those events may be a good match with your business. For example,…