The Business Stylist® Podcast Episode 140 What if I don’t have a process I can use to create my signature coaching or consulting program? Coaches and consultants should not be selling their time, yet far too many are. Instead of selling your time by the hour, month, or any other term, you should develop a…

The Business Stylist® Podcast Episode 139 Do I have to focus on client pains in my marketing? It seems so negative. I hear this question a lot. However, far too often I find that independent coaches and consultants are talking about the wrong things in their marketing. They’re too busy talking about what they do.…

The Business Stylist® Podcast Episode 138 Can I try to trademark a name someone else is using but hasn’t yet trademarked? What do you do if you’ve come up with a great brand name, and you discover others are using it, BUT no one has trademarked it? Should you still use it? Will you be…

The Business Stylist® Podcast Episode 137 This podcast and video are part of my ongoing Question and Answer series where I’m answering questions I receive from independent coaches and consultants. Offering a free assessment can be a great way to build your email list and generate new clients. But what if you have no idea…

The Business Stylist® Podcast Episode 136 This podcast and video are part of my ongoing Question and Answer series where I’m answering common questions I receive from independent coaches and consultants. What do you do if you have an existing business but you want to switch to a new market segment? Maybe you’re currently a…

The Business Stylist® Podcast Episode 135 This podcast and video are part of my ongoing Question and Answer series where I’m answering common questions I receive from independent coaches and consultants. It’s not uncommon for new coaches and consultants to get nervous when it’s time to sell their services. They’re not comfortable talking money and…

The Business Stylist® Podcast Episode 134 This podcast and video are part of my ongoing Question and Answer series where I’m answering  questions I receive from independent coaches and consultants. Independent coaches and consultants should always do a financial viability test when setting up their business. That way they know they can be profitable with…

The Business Stylist® Podcast Episode 133 This podcast and video are part of my ongoing Question and Answer series where I’m answering common questions I receive from independent coaches and consultants. One of the most common questions I get is about picking a niche. Independent coaches and consultants often worry about picking too narrow of…

The Business Stylist® Podcast Episode 132 This podcast and video are part of my ongoing Question and Answer series where I’m answering common questions I receive from independent coaches and consultants. Would you like to add an additional income stream to your coaching or consulting business? Are you looking to make money online, and ideally…

The Business Stylist® Podcast Episode 131 If you’re an independent coach or consultant you may wonder what the most effective online marketing or advertising strategy is for getting new clients and making sales. It’s a question I hear often: What’s the best way to advertise my services? My answer may surprise you. In fact, I…