The Business Stylist® Podcast Episode 120. Using Telesummits for List Building and Business Growth.   Telesummits are online conferences. They usually feature a series of speakers over the course of a few days or weeks, who join together to share their expertise in a virtual seminar. They’re also a popular way for coaches and consultants to…

The Business Stylist® Podcast Episode 119 How Important is Search Engine Optimization (SEO) for Coaches & Consultants? If you’re an independent coach or consultant and you have a website, how important is it for you to invest in optimizing your website? Is search engine optimization (SEO) the best way to be found online and attract new clients?…

The Business Stylist® Podcast Episode 118 Is Social Media Mandatory for Coaches and Consultants? It’s not uncommon for coaches and consultants to ask me if they have to use social media to market themselves. Many aren’t active on social media, or if they are, they share that they really don’t like it. Yet, they feel…

The Business Stylist® Podcast Episode 117 Marketing Your Services with Video and a YouTube Channel Video is a great way to market yourself as a coach or consultant. It helps your prospects and clients get to know you because they can see and hear you. Plus it’s a great way to share your expertise and establish…

The Business Stylist® Podcast Episode 116 Marketing Your Services with Teleseminars or Webinars Want to use speaking to market yourself as a coach or consultant but don’t want to travel? Speaking virtually by offering teleseminars or webinars is a great solution. And, if you’re afraid of public speaking it also enables you to speak from the…

The Business Stylist® Podcast Episode 115 Marketing Your Services with Speaking Engagements Speaking live is a great way to get yourself out in front of new prospects and clients, even if you’re running an online or virtual business. It gives people a chance to get to know you and your expertise. And it can be…

The Business Stylist® Podcast Episode 114 Using Referral Programs To Get More Clients If you do business online you may have considered Affiliate Programs. But have you considered a traditional referral program? I built my first business almost entirely on referrals. That meant I really didn’t have to spend any time marketing. Others were doing it for…

The Business Stylist® Podcast Episode 113 Should Coaches & Consultants Publish an Ezine? Are you wondering if you need to publish an enewsletter (often called an ezine)? Does it feel like an overwhelming task? Something you’re not sure you need or are ready to take on? In this episode I share some tips to help you…

The Business Stylist® Podcast Episode 112 Public Relations for Coaches & Consultants Public Relations, or PR for short, is an often overlooked way to market coaching and consulting services. Unlike advertising which you must pay for, PR enables you to get your business, products, or services, featured in the media for free. But for that to…

The Business Stylist® Podcast Episode 111 Podcasting for Coaches & Consultants Imagine having your very own radio show on iTunes or BlogTalkRadio. Think of all the people you could reach and make aware of your coaching or consulting services. I’ve been using podcasting to market my coaching and consulting services since 2006. It’s one of the many…