The Business Warrior Within

By Andy OlenBusiness Entrepreneurship Careers

The Business Warrior Within episodes

March 20, 2023Sales Lessons From The 75-Hard Challenge
The Sales Warrior Within | Season 2 Episode 43 - Sales Lessons From The 75-Hard Challenge
Andy Olen is a Sales & Leadership Trainer and High-Performance Coach. Andy works with talented salespeople, business teams, and leaders who seek empowerment, improvement, and insight. Andy's clients strive to be the best in class.
"Good Selling, Good Leading, Good Living." - Andy Olen

Sales Lessons From The 75-Hard Challenge
Andy recently completed the 75-Hard Challenge
Five rules, every day, 75 days in a row
Andy shares his experience working on mental toughness with the 75-Hard challenge and his outlook on "what's next?"
The mental toughness and daily success mindset from the 75-Hard Challenge also applies to sales skills and success
Andy shares ideas on how to bring daily activities into selling
He discusses prospecting, continuous skill development, outreach, follow-up, and gratitude
Link to Andy Olen's website
Link to Andy's Online Courses
Get in touch with [email protected]. Andy enjoys engaging with the Sales Warrior Community.
14 min
March 15, 2023Press Releases Are a Powerful Sales Tool: Expert Mickie Kennedy
The Sales Warrior Within | Season 2 Episode 42 - Press Releases Are a Powerful Sales Tool: Expert Mickie Kennedy
Andy Olen is a Sales & Leadership Trainer and High-Performance Coach. Andy works with talented salespeople, business teams, and leaders who seek empowerment, improvement, and insight. Andy's clients strive to be the best in class.
"Good Selling, Good Leading, Good Living." - Andy Olen

Press Releases Are a Powerful Sales Tool - A Discussion with Mickie Kennedy
Mickie Kennedy is the Founder and President of eReleases, the small
business leader for press release distribution, now celebrating 22 years in
business. He is an expert at helping small businesses increase their visibility
and credibility, and he’s here today to share some valuable insights.
Press Releases should tell a story
When journalists see the Press Release, they consider its story worthiness and write or produce a story to share with the readers and audience
If you share a press release about an interesting business, sales, or trend, you may create "earned media." Earned media is free media and coverage for your business and is a powerful sales and marketing tool.
Mickie discusses what his business eReleases does for entrepreneurs, small business owners, marketing, and sales leaders
Mickie shares great insights on structured communication, storytelling, and overcoming Imposter Syndrome regarding "putting yourself out there."
Andy is considering a PR campaign after his conversation with Mickie Kennedy, and so should you after listening to this episode.
Check out Mickie Kennedy's company eReleases here!
Link to Andy Olen's website
Link to Andy's Online Courses
Get in touch with [email protected]. Andy enjoys engaging with the Sales Warrior Community.
34 min
March 09, 2023Experiment with Sales Pilot Programs
The Sales Warrior Within | Season 2 Episode 41 - Experiment with Sales Pilot Programs
Andy Olen is a Sales & Leadership Trainer and High-Performance Coach. Andy works with talented salespeople, business teams, and leaders who seek empowerment, improvement, and insight. Andy's clients strive to be the best in class.

"Good Selling, Good Leading, Good Living." - Andy Olen

Experiment with Sales Pilot Programs
Pilot Programs are great ways to take thoughtful risk
Pilot Programs are short-term efforts that test a sale's innovation before the idea is scaled up to a full-blown effort
Work on pilots with new customers. Offer a small or lower-cost product or service to start. If it does well... continue to grow. If it doesn't do well, no problem, move on.
In a difficult sales environment, pilots are great ways to continue to move your sales agenda forward without asking your customers to take big risks.
Within the walls of the organization, use pilots to experiment. Sales managers should encourage innovation and idea sharing. Instead of taking an idea nationally to start, try it in a territory or region. Again, if it works, GREAT; if not, WE LEARNED.
Pilot programs are great ways to experiment, fail fast, and evaluate which ideas will sizzle the most.
Link to Andy Olen's website
Link to Andy's Online Courses
Get in touch with [email protected]. Andy enjoys engaging with the Sales Warrior Community.
16 min
February 27, 2023Confidently Sell the Price Increase
The Sales Warrior Within | Season 2 Episode 40 - Confidently Sell the Price Increase
Andy Olen is a Sales & Leadership Trainer and High-Performance Coach. Andy works with talented salespeople, business teams, and leaders who seek empowerment, improvement, and insight. Andy's clients strive to be the best in class.

"Good Selling, Good Leading, Good Living." - Andy Olen

Confidently Sell the Price Increase
Andy reacts to a great book by Jeb Blount called Selling the Price Increase.
Andy shares his thoughts about the book
Selling a price increase is not an easy sales skill. However, when it's done well, it has significant benefits to the company's financials and a salesperson's compensation
There are three key steps to selling the price increase:
Prepare the sales team in advance
Plant the price increase seeds with the customer in advance of executing
Build confidence in advance - once salespeople see the success, they run toward it
Confidently run toward the price increase
Link to Andy Olen's website
Link to Andy's Online Courses
Get in touch with [email protected]. Andy enjoys engaging with the Sales Warrior Community.
14 min
February 21, 2023Your HiPos Need Help! Give it to Them
The Sales Warrior Within | Season 2 Episode 39 - Your HiPos Need Help! Give it to Them
Andy Olen is a Sales & Leadership Trainer and High-Performance Coach. Andy works with talented salespeople, business teams, and leaders who seek empowerment, improvement, and insight. Andy's clients strive to be the best in class.

"Good Selling, Good Leading, Good Living." - Andy Olen

Your HiPos Need Help! Give it to Them
HiPo = High Potential Talent
Andy shares his thoughts on helping High Potential salespeople accelerate UP the learning curve as they jump into new roles.
Frequently, organizations promote and assume. They promote HiPo talent and assume the talent has all the skills and capabilities to be productive and successful on Day 1. That's not the case.
Newly promoted HiPo salespeople need help climbing the learning curve and being successful. If they feel isolated or unsuccessful early in their new role, they may look for a return trip to their old territory, or worse... they'll exit the organization.
Invest in your HiPos before promotion and as they climb the new learning curve.
Andy encourages organizations to build infrastructure to help newly promoted salespeople excel or partner with trainers like Andy to help build a high-potential program.
Link to Andy Olen's website
Link to Andy's Online Courses
Get in touch with [email protected]. Andy enjoys engaging with the Sales Warrior Community.
17 min
January 09, 2023Selling With Dignity: A Chat With Harry Spaight
The Sales Warrior Within | Season 2 Episode 38 - Selling With Dignity: A Chat With Harry Spaight
Andy Olen is a Sales & Leadership Trainer and High-Performance Coach. Andy works with talented salespeople, business teams, and leaders who seek empowerment, improvement, and insight. Andy's clients strive to be the best in class.
"Good Selling, Good Leading, Good Living." - Andy Olen

Guest Harry Spaight Shares The Importance of Selling With Dignity
Harry Spaight is an author, sales trainer, and coach. He wrote the book Selling With Dignity.
In this episode, we discuss how important dignity is for salespeople
Harry provides simple and powerful best practices for the audience
Andy and Harry have a rich dialogue on best practices for engaging with new and existing customers
Harry provides sage advice that Sales Warriors will want to hear
Add Selling With Dignity to your sales bookshelf and, more importantly, begin Selling WIth Dignity and empower your sales voice
Preview Harry's Book Selling WIth Dignity Here
Link to Andy Olen's website
Link to Andy's Online Courses
Get in touch with [email protected]. Andy enjoys engaging with the Sales Warrior Community.
50 min
January 04, 20232023: Let's Get After It Sales Warriors
The Sales Warrior Within | Season 2 Episode 37 - 2023 Let's Get After It Sales Warriors
Andy Olen is a Sales & Leadership Trainer and High-Performance Coach. Andy works with talented salespeople, business teams, and leaders who seek empowerment, improvement, and insight. Andy's clients strive to be the best in class.

"Good Selling, Good Leading, Good Living." - Andy Olen

2023 Let's Get After It Sales Warriors
Andy shares his enthusiasm and excitement for 2023
Although it's a tough selling environment, Sales Warriors have many reasons to be optimistic
Andy illustrates his "Friday Afternoon Mentality" that's required in both boom and bust times
He shares his goals with the audience, which focus on building mental toughness in 2023
Set goals for 2023
Work on your skills
Run toward the challenges AND opportunities out there and exploit the goodness of the Sales Warrior Within you!
Link to Andy Olen's website
Link to Andy's Online Courses
Get in touch with [email protected]. Andy enjoys engaging with the Sales Warrior Community.
18 min
December 22, 2022When Your Customers Become Your Friends
The Sales Warrior Within | Season 2 Episode 36 - When Your Customers Become Your Friends
Andy Olen is a Sales & Leadership Trainer and High-Performance Coach. Andy works with talented salespeople, business teams, and leaders who seek empowerment, improvement, and insight. Andy's clients strive to be the best in class.

"Good Selling, Good Leading, Good Living." - Andy Olen

When Your Customers Become Your Friends
Sometimes a customer relationship evolves into a friendship.
Andy takes a look at this important evolution of a key relationship
If a friendship is where both people want to go, then take it there
Be aware of some of the pitfalls or trapdoors of a relationship that is both professional and personal
Take advantage of the pros of a great customer/salesperson relationship migrating to a friendship
Happy holidays in 2022!
Link to Andy Olen's website
Link to Andy's Online Courses
Get in touch with [email protected]. Andy enjoys engaging with the Sales Warrior Community.
18 min
December 05, 2022Guest Jeremy Miner Shares His Sales Wisdom
The Sales Warrior Within | Season 2 Episode 35 - Guest Jeremy Miner Shares His Sales Wisdom
Andy Olen is a Sales & Leadership Trainer and High-Performance Coach. Andy works with talented salespeople, business teams, and leaders who seek empowerment, improvement, and insight. Andy's clients strive to be the best in class.
"Good Selling, Good Leading, Good Living." - Andy Olen

Guest Jeremy Miner Shares His Sales Wisdom
Jeremy Miner joins the podcast for an engaging and dynamic discussion.
Jeremy is a sales guru, author, podcaster, thought leader, and leads a high-end and fantastic sales training organization.
We discuss important ways to "disarm" customers. ABD - Always Be Disarming.
We talk about ways that salespeople can relate to customers in a challenging and dynamic environment.
From selling door-to-door to guiding salespeople to excellence, Jeremy Miner brings a wealth of insight and experience that The Sales Warrior Within community will benefit from.
Check out Jeremy's Website Here
Link to Andy Olen's website
Link to Andy's Online Courses
Get in touch with [email protected]. Andy enjoys engaging with the Sales Warrior Community.
51 min
November 28, 2022Account Planning and the Coordinated Campaign
The Sales Warrior Within | Season 2 Episode 34 - Account Planning and the Coordinated Campaign
Andy Olen is a Sales & Leadership Trainer and High-Performance Coach. Andy works with talented salespeople, business teams, and leaders who seek empowerment, improvement, and insight. Andy's clients strive to be the best in class.
"Good Selling, Good Leading, Good Living." - Andy Olen

Account Planning and the Coordinated Campaign
Great salespeople see account planning as a vital skill on their sales "toolbelt"
Account Planning is not an activity in administriva, rather it's the approach to running the coordinated account campaign
Andy shares his experiences with account planning and provides advice on how to research the account plan, assemble the account plan, build alignment, and execute
To put your best foot forward and achieve the goals you are seeking, account planning is critical... especially as the stakes go up
Link to Andy Olen's website
Link to Andy's Online Courses
Get in touch with [email protected]. Andy enjoys engaging with the Sales Warrior Community.
18 min

About The Business Warrior Within

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Welcome to The Business Warrior Within, where we uncomplicate business skill by skill! I'm Andy Olen, your guide to unleashing your inner Business Warrior. Join me as I help talented professionals…

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The Business Warrior Within

The Business Warrior Within episodes

About The Business Warrior Within