The Business Warrior Within

The Business Warrior Within

By Andy OlenBusinessEntrepreneurshipCareers
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The Business Warrior Within episodes

  • College Recruiting and Sales Lessons Learned

    The Sales Warrior Within | Season 2 Episode 33 - College Recruiting and Sales Lessons Learned

    Andy Olen is a Sales & Leadership Trainer and High-Performance Coach. Andy works with talented salespeople, business teams, and leaders who seek empowerment, improvement, and insight. Andy's clients strive to be the best in class.

    "Good Selling, Good Leading, Good Living." - Andy Olen

    College Recruiting and Sales Lessons Learned

    • Andy recently went on five official college visits with his daughter Audrey who was recruited for swimming
    • Andy shares his experiences of these visits and the SALES BEST PRACTICES shown by the school Audrey chose
    • The sales process used by the swim program recruiting student-athlete involved the sales skills of connection, communication, and cooperation
    • The visits also served as a reminder of how to sell to both primary customers and key stakeholder customers, as well
    • Enjoy the stories of how Auburn University did a great job inspiring Audrey to say YES!
    • War Eagle

      • Link to Andy Olen's website
      Link to Andy's Online Courses

      Get in touch with [email protected]. Andy enjoys engaging with the Sales Warrior Community.

      16 min
    • Interest Rates, Inflation, and Selling... Oh My!

      The Sales Warrior Within | Season 2 Episode 32 - Interest Rates, Inflation, and Selling... Oh My!

      Andy Olen is a Sales & Leadership Trainer and High-Performance Coach. Andy works with talented salespeople, business teams, and leaders who seek empowerment, improvement, and insight. Andy's clients strive to be the best in class.

      "Good Selling, Good Leading, Good Living." - Andy Olen

      Interest Rates, Inflation, and Selling... Oh My!

      • Andy unpacks why it's harder to sell into harsh economic conditions like the ones we face today and how to overcome it
      • Learn how interest rates and inflation impact your customers
      • We've come through a time in sales where our customers may have been flush with cash and ready to buy
      • However, today, things have gotten tighter, and best practices are needed to navigate these different moments
      • Andy shares best practices with listeners on how to successfully sell into these economic headwinds
      • Don't let macro-economic challenges get in your way; sell with strength through tough moments

      Link to Andy Olen's website
      Link to Andy's Online Courses

      Get in touch with [email protected]. Andy enjoys engaging with the Sales Warrior Community.

      17 min
    • Crushing Chaos: A Conversation with Allison Williams

      The Sales Warrior Within | Season 2 Episode 31 – Crushing Chaos: A Conversation with Allison Williams

      Allison Williams is an accomplished lawyer and founder of Law Firm Mentor where she and her team provide business coaching services for solo and small law firm attorneys, helping them grow their revenues, crush chaos in business, and make more money. Allison shares great insights on sales, scaling an enterprise, and the importance of “systemizing” your business and sales approach. 

      Crushing Chaos: A Conversation with Allison Williams

      • Allison shares the story of her journey in building two multi-million-dollar businesses
      • She shares why the “rich” lawyer may be better than the “poor” lawyer
      • “Systemize” your law firm, sales approach, and business allows the entrepreneur to earn more by working fewer hours
      • Allison discusses the importance of “Crushing Chaos” in business. Chaos is the inefficiency, time suck, and friction that interferes with talented people sharing their talents directly with clients
      • Andy and Allison discuss the importance of creating a sales mindset no matter what profession you work in. Without sales skills, lawyers and salespeople will not create revenue.
      • Allison shares insights on “Getting Prospects to “Yes” and talks about how natural “closing” business is when you follow a relationship-based, value for value approach
      • Enjoy this dynamic episode and multiple gems that Allison shares on how to build, scale, and excel in your own law firm, business, and sales

        • Link to Allison Williams’ Podcast “Crushing Chaos with Law Firm Mentor” website
        Link to Allison’s Free Course Getting Prospects to “Yes”

        "Good Selling, Good Leading, Good Living." - Andy Olen

        Andy Olen is a Sales & Leadership Trainer and High-Performance Coach. Andy works with talented salespeople, business teams, and leaders who seek empowerment, improvement, and insight. Andy's clients strive to be the best in class.

        Get in touch with [email protected]. Andy enjoys engaging with the Sales Warrior Community.

        48 min
      • Sales & Marketing Unite For Great Outcomes

        The Sales Warrior Within | Season 2 Episode 30 - Sales & Marketing Unite For Great Outcomes

        Andy Olen is a Sales & Leadership Trainer and High-Performance Coach. Andy works with talented salespeople, business teams, and leaders who seek empowerment, improvement, and insight. Andy's clients strive to be the best in class.

        "Good Selling, Good Leading, Good Living." - Andy Olen

        Sales & Marketing Unite For Great Outcomes

        • Great commercial organizations win when sales and marketing work together to create great customer outcomes
        • Andy Olen kicked off his career in marketing leadership roles
        • Andy then joined the salesforce and built his business teaching sales skills to high-performing sales teams - he knows the importance of great sales AND marketing efforts
        • Cooperation between the two functional teams is required to build and expand the top- and bottom line of the business
        • Avoid channel conflict between sales and marketing that slows the commercial agenda
        • Consider spending time in both sales and marketing to build a robust commercial career experience
        • Sales + Marketing UNITE!

          • Link to Andy Olen's website
          Link to Andy's Online Courses

          Get in touch with [email protected]. Andy enjoys engaging with the Sales Warrior Community.

          14 min
        • Top Salespeople Are BOTH Hunters AND Farmers

          The Sales Warrior Within | Season 2 Episode 29 - Top Salespeople Are BOTH Hunters AND Farmers

          Andy Olen is a Sales & Leadership Trainer and High-Performance Coach. Andy works with talented salespeople, business teams, and leaders who seek empowerment, improvement, and insight. Andy's clients strive to be the best in class.

          "Good Selling, Good Leading, Good Living." - Andy Olen

          Top Salespeople Are BOTH Hunters AND Farmers

          • Andy Olen shares his thoughts on the importance that salespeople are both hunters AND farmers
          • Hunters seek out new competitive wins
          • Farmers look to build sales inside accounts they have already converted
          • Historically, the salesforce conversation is an "or" conversation, "Do we have hunters OR farmers?"
          • The conversation should be, "How do we create both great hunters AND farmers in our salesforce?"
          • Be an AND salesperson, A Hunter, AND a Farmer
          • Andy shares recommendations and insights on dividing your time to accomplish excellent outcomes as a hunter and farmer. 

            • Link to Andy Olen's website
            Link to Andy's Online Courses

            Get in touch with [email protected]. Andy enjoys engaging with the Sales Warrior Community.

            17 min
          • Become a Resource Hound

            The Sales Warrior Within | Season 2 Episode 28 - Become a Resource Hound

            Andy Olen is a Sales & Leadership Trainer and High-Performance Coach. Andy works with talented salespeople, business teams, and leaders who seek empowerment, improvement, and insight. Andy's clients strive to be the best in class.

            "Good Selling, Good Leading, Good Living." - Andy Olen

            Become a Resource Hound - Here's How...

            • Andy Olen provides insights and his experiences watching great salespeople harness the power of becoming a Resource Hound
            • Top salespeople see the value in bringing in valuable resources from their business to engage with customers
            • Consider inviting your top engineers, R&D experts, procurement specialists, lawyers, and financial leads to visit with and exchange value for value with your customers
            • Customers enjoy building relationships and connecting with leaders in your business
            • Also, consider bringing your sales leaders into key accounts with you
            • Sales Executives elevate the salesperson's credibility, pitch, and negotiation power
            • Exercise the Leader's Voice and link the great resources in your account with your customers
            • Become a Resource Hound

              • Link to Andy Olen's website
              Link to Andy's Online Courses

              Get in touch with [email protected]. Andy enjoys engaging with the Sales Warrior Community.

              17 min
            • Building and Sharing Your Elevator Pitch

              The Sales Warrior Within | Season 2 Episode 27 - Building and Sharing Your Elevator Pitch

              Andy Olen is a Sales & Leadership Trainer and High-Performance Coach. Andy works with talented salespeople, business teams, and leaders who seek empowerment, improvement, and insight. Andy's clients strive to be the best in class.

              "Good Selling, Good Leading, Good Living." - Andy Olen

              Building and Sharing Your Elevator Pitch - Here's How...

              • Andy Olen provides advice on how to build and craft an effective elevator pitch
              • Your elevator pitch is meant to quickly connect, communicate, and signal to a prospective customer that you have value to offer
              • Andy shares his elevator pitch
              • There are three parts to a good elevator pitch
                • The Introduction of you and your company. Share something you value in your opening
                • A short and quick story
                • A summary of what you sell and a signal of gratitude to close "thanks for listening" - all you want to achieve is your customer saying to you, "that's great, can you tell me more?"

              Link to Andy Olen's website
              Link to Andy's Online Courses

              Get in touch with [email protected]. Andy enjoys engaging with the Sales Warrior Community.

              10 min
            • Storytelling: A Conversation with Expert Jude Charles

              The Sales Warrior Within | Season 2 Episode 26 - Storytelling: A Conversation with Expert Jude Charles

              Andy Olen is a Sales & Leadership Trainer and High-Performance Coach. Andy works with talented salespeople, business teams, and leaders who seek empowerment, improvement, and insight. Andy's clients strive to be the best in class.

              "Good Selling, Good Leading, Good Living." - Andy Olen

              Storytelling: A Conversation with Expert Jude Charles

              • Andy Olen welcomes storytelling expert and guru, Jude Charles to the show
              • Jude helps entrepreneurs, companies, and celebrities share their stories through video
              • Andy and Jude unpack why storytelling is vital for salespeople, entrepreneurs, and everyone looking to connect and create a lasting impression
              • Jude describes simple best practices on how to build a story 
              • Learn more about creating a Story Bank: go-to stories that you can inventory, practice, and deploy to share with others who you are
              • Jude and Andy agree in the show that stories are great ways to overcome objections from customers
              • Jude shares stories of his life, experiences, and career throughout the podcast, making this an engaging, connecting and motivating listen
              • Connect with Jude, and subscribe to his letter using the links below.

                • Link to Jude Charles Website
                Subscribe to Jude Charles Newsletter

                Get in touch with [email protected]. Andy enjoys engaging with the Sales Warrior Community.

                52 min
              • Changing Sales Jobs? Three Tips For You

                The Sales Warrior Within | Season 2 Episode 25 - Changing Sales Jobs? Three Tips For You

                Andy Olen is a Sales & Leadership Trainer and High-Performance Coach. Andy works with talented salespeople, business teams, and leaders who seek empowerment, improvement, and insight. Andy's clients strive to be the best in class.

                "Good Selling, Good Leading, Good Living." - Andy Olen

                Changing Sales Jobs? Three Tips For You

                • Andy Olen provides three tips if you're considering changing sales jobs
                • If you're joining a new company or transferring to a new sales team in your current company these tips will be helpful
                • Tip 1: Get to know your potential new manager
                • Tip 2: Evaluate your potential territory and ensure it fits your strengths
                • Tip 3: Ensure you love the new product you're going to sell OR the love of the business of selling a new product
                • Good luck in your job search and always confirm a new job is best for you!

                  • Link to Andy Olen's website
                  Link to Andy's Online Courses

                  Get in touch with [email protected]. Andy enjoys engaging with the Sales Warrior Community.

                  9 min
                • Empowerment for Women: A Discussion with Lee Mariano

                  The Sales Warrior Within | Season 2 Episode 24 - Empowerment for Women: A Discussion with Lee Mariano

                  Andy Olen is a Sales & Leadership Trainer and High-Performance Coach. Andy works with talented salespeople, business teams, and leaders who seek empowerment, improvement, and insight. Andy's clients strive to be the best in class.

                  "Good Selling, Good Leading, Good Living." - Andy Olen

                  Empowerment for Women: A Discussion with Lee Mariano

                  • Andy Olen welcomes coach, author, and business guru Lee Mariano to The Sales Warrior Within Podcast to discuss empowerment for women in business and in life
                  • Empowerment is a clear and powerful theme throughout the episode
                  • Lee shares the challenges women face in the workforce including how unconscious bias often results in the exclusion of women and women's voices
                  • Lee looks back on her experiences in the Marines and Human Resources Management and discusses the challenges women face in all roles and levels of leadership
                  • Andy and Lee pivot to progress and the case for optimism and ways organizations and women can overcome the challenges faced in the professional world
                  • Lee highlights the mindsets of "the best candidate wins" and "the best idea wins" which opens the aperture and levels the playing field
                  • Lee's storytelling, optimism, and passion will inspire and enrich you
                  • Enjoy a wide-ranging and engaging conversation with Lee Mariano

                    • Connect with Lee on Her Coaching Website and request Lee's 8 Factors of Unshakable Confidence
                    Check Out Lee's Facebook Page

                    Get in touch with [email protected]. Andy enjoys engaging with the Sales Warrior Community.

                    54 min

                  About The Business Warrior Within

                  From the publisher's feed

                  Welcome to The Business Warrior Within, where we uncomplicate business skill by skill! I'm Andy Olen, your guide to unleashing your inner Business Warrior. Join me as I help talented professionals…